Business Strategy Seminars
Success is No Accident: Strategic Planning for Small Business
Make your future happen; don’t let it happen to you. With a strategic plan, you will be able to establish your company’s direction, make better business decisions and have a source of increased market share and profitability. A strong, effective strategic plan is the culmination of a series of building blocks including a financial plan, a marketing plan, and a business plan. While most planning courses tackle these plans separately, this seminar will present these four complimentary planning events as a series of activities that build on each other to create an effective, long-term strategic plan for your business. At the end of this seminar, you will have the basis upon which to build a strategic plan that enables you to design your company’s future and supports its ongoing growth and success.
Next Seminar: October 26, 2017 | 9 am – 12 pm
Market Research: Knowing Your Customer and Your Market
Understanding your customers and the market for your product/service is important for every business. And market research is the tool that can give you the deeper and broader grasp of your market you want to maximize business success. It can help you evaluate business opportunities and guide key decisions and plans about, for example, the feasibility of a new business or product, expansion into new markets or the causes of a decline in revenues, to name a few. In this seminar you will learn about the two types of market research, the methodologies you can use and the steps to take to organize and analyze the information for maximum benefit to your business.
Next Seminar: November 16, 2017 | 9 am – 12 pm
Cash Flow Management: Tapping into a Hidden Resource
“Cash is King”. Every business has a hidden store of cash and hidden cash leaks. Utilizing the cash flow management strategies of large corporations, learn how to find, preserve, and use cash to manage and grow your business and increase profits. By applying these tactics you can vastly reduce the need for outside financing. You may never need to borrow money again!!
Next Seminar: November 9, 2017 | 9 am – 12 pm
Getting the Most Out of Your Digital Marketing Strategy
Digital Marketing is a broad, constantly changing business discipline. In this seminar, you will learn how to develop an up-to-date digital marketing strategy that will enable your prospects and customers to reach you in new, digitally-creative ways. The session will also make you current with some of the latest trends in social media. Learn what social networks your customers are on and the best strategy to reach them, keep them, and get them to share your content and drive your marketing message.
Next Seminar: November 2, 2017 | 9 am – 12 pm
All dates and times are subject to change
The FSBDC at UCF is a member of the Florida SBDC Network, a statewide partnership program nationally accredited by the Association of America’s SBDCs and funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners, with the University of West Florida serving as the network’s lead host institution. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals. Reasonable accommodations for persons with disabilities and/or limited English proficiency will be made if requested at least two weeks in advance. To request accommodation or language assistance, please contact the FSBDC at 407.420.4850.