Business Strategy Seminars

To minimize the health and safety risks presented by the 2019 Novel Coronavirus (COVID-19), the Florida SBDC at UCF has made adjustments to our current events schedule.   

It has become increasingly clear that social distancing is critical in preventing the spread of the 2019 Novel Coronavirus (COVID-19). Social distancing means avoiding mass gatherings and settings with large amounts of people and maintaining distance from others when possible.

The Florida SBDC at UCF will continue to monitor the situation and will update our website with any additional changes to currently scheduled events. 

Please visit the Department of Health’s dedicated COVID-19 webpage for information and guidance regarding COVID-19 in Florida. Information regarding current CDC travel advisories related to COVID-19 is available here: https://www.cdc.gov/coronavirus/2019-ncov/travelers/index.html.

Workshops designed to take your business to the next level.

Include a second person from your company/organization at NO-COST when you register for any ‘Business Strategy’ workshop

Success is No Accident: Strategic Planning for Small Business

Make your future happen; don’t let it happen to you. With a strategic plan, you will be able to establish your company’s direction, make better business decisions and have a source of increased market share and profitability. Strategic planning is a series of building blocks including:

  • Financial Plan,
  • Marketing Plan,
  • Business Plan, leading to the
  • Strategic Plan

While most planning workshops address these plans separately, this seminar will present these four complementary planning events as a series of activities that build on each other to create an effective, long-term strategic plan for your business that enables you to design your company’s future and supports its sustainable growth and success.

October 29, 2020

Cash Flow Management: Tapping into a Hidden Resource


“Cash is King”. Every business has a hidden store of cash and hidden cash leaks.  Utilizing the cash flow management strategies of large corporations, learn how to find, preserve, and use cash to manage and grow your business and increase profits. By applying these tactics you can vastly reduce the need for outside financing. You may never need to borrow money again!!

What Is the Business Worth? Getting the Highest Return on Your Investment

Interested in buying a business? Or do you want to sell your business? Either way, you want to make sure you are getting the most out of your investment. How do you answer the key questions: What is it worth? How much should I ask? This comprehensive seminar will help you obtain a better understanding of the value of the business and the best practices to maximize value. This seminar will guide you through the complex process of understanding the value of a business. You will leave this seminar with a strong grasp of business buying or selling and the tools necessary to be successful.

November 5, 2020

Digital Marketing: Driving Traffic to Your Website


Digital Marketing is a broad, constantly changing business discipline. In this seminar, you will learn how to develop an up-to-date digital marketing strategy that helps drive traffic to your most important digital asset – your website. In this session we will discuss features every successful website should have, the fundamentals impacting SEO, and the different Pay-Per-Click options and how to get the most out of them.

November 12, 2020

Digital Marketing: Getting the Most Out of Your Email, Social Media and Content Marketing Strategies


Thanks to the accessibility of the Internet, businesses have more opportunities to get in front of the eyes of potential customers. However, with so many websites, social media platforms and  businesses competing with each other it can be difficult to get the exposure and engagement you’re looking for. In this workshop, you will learn how to increase engagement in your email and social media activities, and learn how an effective Content Marketing Strategy may benefit your business.

HR 201: Recruitment, Onboarding and Training for Success

Finding the right employees, bringing their productivity up to speed and keeping them engaged are some of the most difficult tasks faced by small business owners. They must do it all — including recruiting, hiring and training – with none of the resources of large corporations. Let our experts guide you in how and where to find potential employees, implement systems for hiring, develop options for on-going training and learn how to keep your employees engaged. In this seminar you will get the answers you need to your human resources questions.

All dates and times are subject to change

Pre-registration required; Cash not accepted. Full refunds will only be issued to registrants who notify the FSBDC at UCF of cancellation(s) at least two business days prior to the seminar or workshop.

The FSBDC at UCF is a member of the Florida SBDC Network, a statewide partnership program nationally accredited by the Association of America’s SBDCs and funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners, with the University of West Florida serving as the network’s lead host institution. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals. Reasonable accommodations for persons with disabilities and/or limited English proficiency will be made if requested at least two weeks in advance. To request accommodation or language assistance, please contact the FSBDC at 407.420.4850.