Business Strategy Seminars

Four workshops designed to take your business to the next level.

Success is No Accident: Strategic Planning for Small Business

Make your future happen; don’t let it happen to you. With a strategic plan, you will be able to establish your company’s direction, make better business decisions and have a source of increased market share and profitability. A strong, effective strategic plan is the culmination of a series of building blocks including a financial plan, a marketing plan, and a business plan. While most planning courses tackle these plans separately, this seminar will present these four complimentary planning events as a series of activities that build on each other to create an effective, long-term strategic plan for your business. At the end of this seminar, you will have the basis upon which to build a strategic plan that enables you to design your company’s future and supports its ongoing growth and success.

Next Seminar: February 7, 2019

Cash Flow Management: Tapping into a Hidden Resource

“Cash is King”. Every business has a hidden store of cash and hidden cash leaks.  Utilizing the cash flow management strategies of large corporations, learn how to find, preserve, and use cash to manage and grow your business and increase profits. By applying these tactics you can vastly reduce the need for outside financing. You may never need to borrow money again!!

Next Seminar: February 14, 2019

Digital Marketing: Driving Traffic to Your Website

Digital Marketing is a broad, constantly changing business discipline. In this seminar, you will learn how to develop an up-to-date digital marketing strategy that helps drive traffic to your most important digital asset – your website. In this session we will discuss features every successful website should have, the fundamentals impacting SEO, and the different Pay-Per-Click options and how to get the most out of them.

Next Seminar: February 21, 2019

Digital Marketing: Getting the Most Out of Your Email, Social Media and Content Marketing Strategies

Thanks to the accessibility of the Internet, businesses have more opportunities to get in front of the eyes of potential customers. However, with so many websites, social media platforms and  businesses competing with each other it can be difficult to get the exposure and engagement you’re looking for. In this workshop, you will learn how to increase engagement in your email and social media activities, and learn how an effective Content Marketing Strategy may benefit your business.

Next Seminar: May 23, 2019

What Is the Business Worth? Getting the Highest Return on Your Investment

Interested in buying a business? Or do you want to sell your business? Either way, you want to make sure you are getting the most out of your investment. How do you answer the key questions: What is it worth? How much should I ask? This comprehensive seminar will help you obtain a better understanding of the value of the business and the best practices to maximize value. Presented by an experienced business broker and banker who will guide you through the complex process of understanding the value of a business, you will leave this seminar with a strong grasp of business buying or selling and the tools necessary to be successful.

Next Seminar: February 28, 2019


All dates and times are subject to change

The FSBDC at UCF is a member of the Florida SBDC Network, a statewide partnership program nationally accredited by the Association of America’s SBDCs and funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners, with the University of West Florida serving as the network’s lead host institution. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals. Reasonable accommodations for persons with disabilities and/or limited English proficiency will be made if requested at least two weeks in advance. To request accommodation or language assistance, please contact the FSBDC at 407.420.4850.