Our Consultants

Eunice Choi, Regional Director
Eunice.Choi@ucf.edu

  • Areas of Consulting: Financing, Loan Preparation, Business Valuation/Acquisition, Accounting, Taxes, SBIR/STTR Grants, Business Planning, Financial Analysis, Cost Control, Inventory Control, Export Financing
  • Education: MA, French, University of Michigan; MS, Accounting, University of Texas at Dallas

Jairo Batista, Consultant
Jairo.Batista@ucf.edu

  • Areas of Consulting: Digital Marketing, Search Engine Optimization, Market Research, Marketing, Technology
  • Education: MBA, University of Central Florida; BSBA, Marketing Concentration, Florida Agricultural & Mechanical University
  • Certifications: Google Analytics; HubSpot Inbound Marketing; Cornell University, Marketing Strategy; Cornell University, Data Driven Marketing

Pauline Davis, Assistant Director
Pauline.Davis@ucf.edu

  • Areas of Consulting: Financing, Loan Preparation, Business Acquisition, Accounting, Taxes, Marketing, SBIR/STTR Grants, Business Planning, Financial Analysis, Business Start-up
  • Education: MBA, Specialty Accounting, Long Island University; BS, State University of New York at Stony Brook

Roger Greenwald, Consultant
rgreenwald@ucf.edu

  • Areas of Consulting: Marketing, Marketing Communications, Business Plan Development, Franchising, New Business Start-Up, Sales
  • Education: BA, Economics, Muskingum College, New Concord, Ohio

Jill Kaufman, Assistant Director, Program Manager-Advisory Board Council
Jill.Kaufman@ucf.edu

  • Areas of Consulting: Marketing, Public Relations, Communications, Advertising, Sales, Market Research & Development, Business Development, Human Resources, Customer Service, Organizational Development
  • Education: MBA, Raj Soin College of Business, Wright State University, Dayton, Ohio; BA, Anthropology, Wesleyan University, Middletown, Connecticut

Jill McLaughlin, Consultant, Program Manager-Export Marketing Plan Services, CGBP
Jill.Mclaughlin@ucf.edu

  • Areas of Consulting: Financial Analysis, Business Valuations and Acquisitions, Financing, Business Planning, Cash Flow Analysis and Projections, Accounting, International Trade
  • Education: MBA, Finance and Economics, University of Chicago, Booth School of Business; BBA, Accounting, University of Michigan, Ross School of Business
  • Certifications: Certified Global Business Professional

Lisa Reineck, Consultant/Program Manager-Small Business Resource Network
Lisa.Reineck@ucf.edu

  • Areas of Consulting: New Business Start-Up, Business Plan Development, Marketing, Marketing Research, Management, Behavior Analysis, Customer Service
  • Education: MBA, Crummer Graduate School of Business, Rollins College; BA, Sociology, University of Wisconsin-Madison
  • Certifications: Certified Behavioral Analyst (CPBA), Certified 12 Driving Forces Analyst (CDFA)

Steve South, Assistant Director/PTAC Manager
Steve.South@ucf.edu

  • Areas of Consulting: Government Contracting, Procurement, Marketing to the Government, Strategic Planning, Supply Chain/Logistics, Human Resources
  • Education: BSBA (marketing), Duquesne University; MBA (finance), University of Pittsburgh
  • Certifications: Certified Business Coach (PBCA), Certified CVE Counselor (Veteran’s Administration)

Hal Thayer, Assistant Director, Program Manager-CEO XChange
Hal.Thayer@ucf.edu

  • Areas of Consulting: Marketing, Branding, Communications, Public Relations, Market Research, Business Strategy and Planning, Franchising
  • Education: MBA, Marketing and Finance, Columbia Business School, Columbia University; BA, English, Amherst College
  • Certifications: Certified Career Coach, Six Sigma Green Belt

Chuck Wheeler, Consultant
Charles.Wheeler@ucf.edu

  • Areas of Consulting: New Business Startup, Business Planning, Financial Analysis, Cash Flow Analysis, Marketing, Marketing Communications, Advertising, Media Strategies
  • Education: MBA, University of Central Florida; MA-Marketing, Webster University; BBA-Finance, Florida International University

Satellite Service Centers

Moses Ayiku, Manager – Seminole State College
ayikum@seminolestate.edu

  • Areas of Consulting: Finance, Marketing, Business Plan Development, Strategic Planning, New Business Start-Up, Financial Analysis, Business Valuations and Acquisitions, Financing, Cash Flow Analysis and Projections, Business Statistics
  • Education: MBA Finance, Rutgers Business School, Newark, New Jersey; BA, Economics, University of Ghana, M.Phil. Economics University of Ghana

Martin Duffy, Director – Eastern Florida State College
duffym@easternflorida.edu

  • Areas of Consulting: Market Research, Market Planning, Business Planning, Financial Analysis, Accounting, Business Statistics, Lean Six Sigma Problem Solving, Team Building, Start-up Financing
  • Education: MBA, University of Rochester; BS, Computer Science, Rochester Institute of Technology, Master Certificate, Statistical Quality, Rochester Institute of Technology
  • Certifications: Lean Six Sigma Certified Master Black Belt

Eddie Hill, Area Manager- Lake County
Eddie.Hill@ucf.edu

  • Areas of Consulting: Product-Market Fit, Business Model Development, Business Planning, Financial Analysis, Operations, Strategic Planning, Capital Sourcing, Social Media, Startup and Growth-Stage Development
  • Education: MBA, Strategic Management, University of Alabama; BS, Accounting, Birmingham-Southern College

Elly Membreno, Consultant – Kissimmee, SHRM-CP
Elly.Membreno@ucf.edu

  • Areas of Consulting: New Business Start-Up, Business Plan Development, Market Research, Customer Service, Human Resources
  • Education: Attorney at Law with area of expertise in Business Law and Labor Law, National University of Honduras; Criminal Law, University of Salamanca, Spain
  • Certifications: Certified Professional in Human Resources

Miguel A. Nieves, Jr, Area Manager – Sumter County
Miguel.Nieves@ucf.edu

  • Areas of Consulting: Business Start-Up, Business Plan Development, Customer Service, International Business, and Business Financing for Startup and Expansion.
  • Education: MBA, Personal and Interpersonal Relations & Finance, Inter American University; BBA, Business Administration, University of Puerto Rico

Michael Oppenheim, Consultant – Palm Coast
Michael.Oppenheim@ucf.edu

  • Areas of Consulting: Financial Analysis, Business Valuation/Acquisition, Business and Strategic Planning, Cost Control, Sales & Marketing, Sourcing, Start-up Assistance
  • Education: MBA, Business, University of Tampa; BS, Business Management, University of Tampa

Raymond Peter, Area Manager – Palm Coast
Ray.Peter@ucf.edu

  • Areas of Consulting: Sales and marketing, branding, market research, business strategy, business plan development advertising, customer service, new business start-up
  • Education: MBA Queens University, BSEE Rochester Institute of Technology

Rafael E. M. Pratts, Area Manager – Kissimmee, CeM, CGBP
rpratts@bus.ucf.edu

  • Areas of Consulting: Digital Marketing, International Business, Business Development, Business Plan Strategy and Development, Business Start-Up, and Multimedia Design
  • Education: MBA, Marketing, Regent University; BBA, International Business, Florida International University
  • Certifications: Certified e-Marketer, Certified Global Business Professional