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3D Tire Company: A New Generation of Service Excellence

Family Leadership Transition, Sales Growth and Operational Efficiency Achieved with FSBDC at UCF Assistance

November 2, 2022


Orlando, FL – For a successful family business, management succession from one generation to the next can become much more complicated than initially anticipated, especially when opportunities for revenue growth and operational efficiency also present themselves. When the father and sons who founded and own 3D Tire Company encountered this exact situation, they turned to the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) for assistance, and they are happy they did.

With locations in the historic town of Eatonville, FL as well as Apopka, FL, 3D Tire Company has offered quality tires, preventative maintenance, and repair services to the Central Florida area for almost 35 years. Founded by Ernest Williams, who brought sons Darrell, Donavan, and Dexter into the business (the “3 D’s”), 3D Tire Company has built its reputation and large customer base on family values, faith, and the founding principles for which it has become known: quality, dedication, and a commitment to service. “We’ve thrived on our ability to provide a quality level of service,” says Darrell Williams, “and we stand on that: Service First”

Known for being an honest, reliable, and friendly tire and auto repair shop, 3D Tire was contemplating major changes when it approached the FSBDC. “We recognized that we were a business in transition,” recalls Darrell Williams. “We were transitioning from the leadership that had been in place for 30 plus years into a second generation. There were certain aspects of the business that were important to revisit, things that were consistent but had grown obsolete. It was time for us to introduce change to the way we were conducting business.”

Assisted first by FSBDC consultant Pauline Davis, and now by consultants Jose Molfino and John Finnegan, 3D Tire and the FSBDC analyzed the company’s operations, finances and marketing efforts. “Our time with the FSBDC has been very rewarding,” remarks Darrell. “The input and guidance they afforded our company, the direction that they offered, the consulting and different suggestions they made have been instrumental in turning this company around, in reshaping our direction and re-channeling our focus. It pulled a small business such as ours out of our comfort zone and forced us to think and excel beyond the norm.”

“Since our involvement with the FSBDC, certainly from our end as a company, we’ve seen tremendous growth and expansion on various fronts,” continues Darrell. “We’ve been able to see the amount of accounts grow and secured additional business that has helped the bottom line and to increase our footprint in Central Florida.”

“For any business owner that’s thinking about working with the FSBDC, I would use two words: Do It!” Darrel Williams concludes. “The information you gain is invaluable. The experience is certainly worthwhile. And you will be able to take something away from it that will be useful for your business going forward.”

For information about 3D Tire Company, please visit https://3dtirecompany.com/.


About the FSBDC at UCF

Hosted by the University of Central Florida (UCF), and with its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) is part of part of UCF’s Office of the President and the Florida SBDC Network.

The Florida SBDC at UCF provides aspiring and existing small businesses with no-cost consulting, low-cost training, and access to business data and research resources. In addition to its core service offering, the Florida SBDC at UCF also offers specialized services to qualifying companies, including capital access, market growth, government contracting, international trade, business continuation, cybersecurity, disaster planning and recovery, and more. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 9 service centers across Central Florida.

In 2021, the FSBDC at UCF served more than 2,700 entrepreneurs in Central Florida with consulting services, resulting in more than 8,200 jobs created, retained or saved; $1.5 billion in sales growth; $88.8 million in capital formation; $72.4 million in government contract awards; and 137 new businesses started. For more information, please visit www.sbdcorlando.com .

About the Florida SBDC Network

For over forty years, the Florida SBDC Network, the state’s principal provider of business assistance [Fl. Stat. 288.001], has nourished a statewide partnership between higher education and economic development to provide existing and emerging small and medium-sized business owners with management and knowledge resources that enable overall growth, increased profitability, and economic prosperity for Florida’s economy.

In 2021, Florida SBDCs provided 157,841 hours of professional business consulting to more than 18,379 client businesses. Based on the results from the network’s latest economic impact analysis, the FSBDC’s services resulted in almost 38,000 jobs impacted; $7.4 billion in sales generated; $381.6 million in government contracts acquired; and $528.4 million in capital accessed.

A statewide network of over 40 offices, the Florida SBDC is funded in part by the U.S. Small Business Administration, U.S. Department of Defense, State of Florida and other private and public partners. The Florida SBDC Network, headquartered at the University of West Florida, is nationally accredited by the Association of SBDCs and is a 2016 recipient of the President’s E Award for Export Service. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for individuals with limited English proficiency. For more information, please visit www.FloridaSBDC.org.

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862
sbdc@ucf.edu | www.sbdcorlando.com