Flutter Fitness Studio Finds Its Wings with FSBDC at UCF Support
Ownership Change and Rebrand Come Easy and Drive Major Membership Growth
June 10. 2026
FOR IMMEDIATE RELEASE
Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or HThayer@ucf.edu
Sharon Smith, Consultant, FSBDC at UCF, 407.497.5933 or Sharon.Smith2@ucf.edu
Orlando, FL – Small business ownership is rarely a straight path. It comes with twists and turns—some energizing, others daunting. For Jocelyn Fillalan, the biggest challenges arrived all at once: transitioning from co‑owner to sole owner and rebranding her entire business. Both felt like major leaps, and both stirred real anxiety, but she refused to face them alone. Instead, she turned to the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) for guidance.
Today, Fillalan is the proud sole owner and operator of Flutter Fitness Studio in downtown Orlando. “We are an aerial and pole inclusive studio,” she explains. “We offer pole dancing classes, aerial classes, Lyra/aerial hoop classes, yoga classes, and flexibility classes right here in downtown.” Beyond its wide range of specialty fitness offerings, Flutter Fitness Studio stands out as one of the few fully inclusive studios in Orlando, welcoming co‑ed classes and emphasizing a supportive, judgment‑free environment. Members also enjoy open studio hours, seven‑day‑a‑week access, and both morning and evening class options. Most of all, Fillalan credits her “one of the most talented and experienced staffs around” for helping create a uniquely empowering space.
However, Flutter Fitness Studio didn’t start this way. Before the rebrand, the business had a different name—and Fillalan wasn’t yet the sole owner. “I was a co‑owner before Flutter Fitness Studio came to be. I was getting ready to rebrand and own the studio all by myself and I needed help. I didn’t know what I was doing and my accountant told me about the FSBDC. I reached out and it was probably one of the best decisions that I made.”
“Finding out about the FSBDC and their no-cost services was absolutely amazing,” she recalls. “I got paired with my consultant Sharon Smith, which was also amazing. I like to call her my mentor. We worked together for about six months and she helped me with my business plan, with a marketing analysis, with finding out what competition is around—things that I had no idea I needed. When Sharon helped me with all these resources, it made everything just so much easier and everything just started to flow for me.”
The results speak for themselves. “When I first rebranded, we were at 79 members and I am so happy to say I am at 130 members currently and we just celebrated our third year,” remarks Fillalan. “I really do think that Sharon’s tips were very helpful and that’s why we have grown so much. Never in a million years would I have thought that I would be where I am as a business owner, let alone be thinking about a second location, but there we are.”
For Fillalan, the FSBDC made all the difference. “If I had to use one word to describe the FSBDC, for me personally it would be ‘motivation.’ All the motivation I got from Sharon just made me so happy and excited to work on the business. That’s not something that came easily for me at the very beginning because I was scared. But motivation was all I needed, and a little push. I have definitely seen a change, and I just don’t see being where I am without you guys, so thank you!”
For information about Flutter Fitness Studio, please visit flutterfitnessstudio.com.
— FSBDC —
About the FSBDC at UCF
Hosted by the University of Central Florida (UCF), and with its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) is part of part of UCF’s Office of the President and the Florida SBDC Network.
The Florida SBDC at UCF provides aspiring and existing small businesses with no-cost consulting, low-cost training, and access to business data and research resources. In addition to its core service offering, the Florida SBDC at UCF also offers specialized services to qualifying companies, including capital access, market growth, government contracting, international trade, business continuation, cybersecurity, disaster planning and recovery, and more. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 9 service centers across Central Florida.
In 2025, the FSBDC at UCF served 2,142 entrepreneurs in Central Florida with consulting services, resulting in more than 3,967 jobs impacted; $760.1 million in sales growth; $83.6 million in capital formation; $85.1 million in government contract awards; and 155 new businesses started. For more information, please visit www.sbdcorlando.com .
About the Florida SBDC Network
For 50 years, the Florida SBDC Network, the state’s principal provider of business assistance [Fl. Stat. 288.001], has nourished a statewide partnership between higher education and economic development to provide existing and emerging small and medium-sized business owners with management and knowledge resources that enable overall growth, increased profitability, and economic prosperity for Florida’s economy.
In 2025, the Florida SBDC Network delivered 112,158 hours of consulting to 15,439 small business clients – resulting in business owners securing $534.7 million in capital, $711.5 million in government contracting, impacting 18,334 jobs, increasing sales by over $3.4 billion, and creating 1,111 businesses.
With over 40 offices statewide, the Florida SBDC is funded in part by the U.S. Small Business Administration, Department of War, State of Florida and other private and public partners. Full funding disclosure available at www.floridasbdc.org/funding-disclosures/.
The Florida SBDC Network, headquartered at the University of West Florida, is nationally accredited by the Association of SBDCs and is a recipient of the President’s E Award for Export Service. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for individuals with limited English proficiency. For more information, please visit www.FloridaSBDC.org.
FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862
sbdc@ucf.edu | www.sbdcorlando.com
