A&G Marketing Group Powered by PROforma

A & G Marketing Group Powered by PROforma Offering Promotional Products and Services with the Personal Touch

Marketing and Branding Agency Excels with Assistance from Florida SBDC at Seminole State College

Mar 28, 2022


Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or hthayer@ucf.edu

                 Monica Williams, Sub-Center Director, FSBDC at Seminole State College,  407.321.3495 or williamsmm@seminolestre.edu

Orlando, FL – Top line revenue growth is typically the highest priority for growing a small business but increasing productivity or reducing expenses can be crucial second and third choices as well. For wife and husband team Jennifer Herrera and Pablo Prahl, owners and directors of A & G Marketing Group Powered by PROforma in Lake Mary, Florida, the goal was to grow their sales and their business by improving their processes, increasing the efficiency of their operations, and enhancing the effectiveness of their internal and external communications. For guidance, they turned to the Florida Small Business Development Center at Seminole State College (FSBDC at SSC), its Advisory Board Council program, and its local consultant Monica Williams.

A & G Marketing is a full-service marketing agency providing innovative and cutting-edge promotional products and solutions to individual consumers as well as a broad range of commercial customers. Offering branding & graphic design; direct mail and digital services; printing and tradeshow displays; and branded merchandise and apparel, A & G Marketing takes clients from concept to delivery, all with a noticeable emphasis on customer service.

“Our name is A & G Marketing Group Powered by PROforma,” says Prahl. “What that means is we are a family-owned business that has the support of PROforma, a marketing and promotion company with more than 700 offices in the U.S. and Canada. It helps us be very competitive with our products and our services without losing the personal touch when consulting with our clients.”

“We sought assistance from the FSBDC because we wanted to know how to improve our internal processes and work together better to take the next step to growing our business,” continues Herrera. “Working with the FSBDC has been an amazing experience. It’s been incredible. As a small business owner, we can get too involved in our daily tasks and we do not take the time to work on our business. With the support of the FSBDC, you’re going to find the time and you’re going to see positive results.”

In the case of A & G, it was taking advantage of the FSBDC at SSC’s no-cost consulting services and its Center for Business Development’s Advisory Board Council program. In addition to general business consulting to help improve processes and procedures, consultant Williams introduced the DISC methodology, a personal assessment tool used by more than one million people every year to help improve teamwork, communication, and productivity in the workplace. The FSBDC’s Advisory Board Council provided a no-cost, customized board of volunteer experts selected to address A & G Marketing’s specific needs by providing advice and counsel to help the business grow.

“The improvement we have seen in our business since we started working with the FSBDC has been great,” Prahl concludes. “Our first year with them was 2020 and we did the same numbers that year despite COVID as we did in 2019, which was amazing. And in 2021 we had an increase of 30% which was a huge number compared to other PROforma offices. We even added a team member from Seminole State College who is working and growing with us. Working with the FSBDC and the advisory board has been just plain great for us.”

For information about A & G Marketing Group Powered by PROForma, please visit https://marketingbyproforma.com/.


About the FSBDC at UCF

Hosted by the University of Central Florida (UCF), and with its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Partnership & Innovation and the Florida SBDC Network.

The Florida SBDC at UCF provides aspiring and existing small businesses with no-cost consulting, low-cost training, and access to business data and research resources. In addition to its core service offering, the Florida SBDC at UCF also offers specialized services to qualifying companies, including capital access, market growth, government contracting, international trade, business continuation, cybersecurity, disaster planning and recovery, and more. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 9 service centers across Central Florida.

In 2020, the FSBDC at UCF served more than 2,700 entrepreneurs in Central Florida with consulting services, resulting in more than 10,000 jobs created, retained or saved; $1.2 billion in sales growth; $59.1 million in capital formation; $53.4 million in government contract awards; and 86 new businesses started. For more information, please visit www.sbdcorlando.com .

About the Florida SBDC Network

For over forty years, the Florida SBDC Network, the state’s principal provider of business assistance [Fl. Stat. 288.001], has nourished a statewide partnership between higher education and economic development to provide existing and emerging small and medium-sized business owners with management and knowledge resources that enable overall growth, increased profitability, and economic prosperity for Florida’s economy.

In 2020, Florida SBDCs provided 162,519 hours of professional business consulting to more than 24,100 client businesses, resulting in almost 38,000 jobs impacted; $4.4 billion in sales generated; $488 million in government contracts acquired; and $553.5 million in capital accessed.

A statewide network of over 40 offices, the Florida SBDC is funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network, headquartered at the University of West Florida, is nationally accredited by the Association of SBDCs and is a 2016 recipient of the President’s E Award for Export Service. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for individuals with limited English proficiency. For more information, please visit www.FloridaSBDC.org.

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862
sbdc@ucf.edu | www.sbdcorlando.com