Top line revenue growth is typically the highest priority for growing a small business but increasing productivity or reducing expenses can be crucial second and third choices as well. For wife and husband team Jennifer Herrera and Pablo Prahl, owners and directors of A & G Marketing Group Powered by PROforma in Lake Mary, Florida, the goal was to grow their sales and their business by improving their processes, increasing the efficiency of their operations, and enhancing the effectiveness of their internal and external communications. For guidance, they turned to the Florida Small Business Development Center at Seminole State College (FSBDC at SSC), its Advisory Board Council program, and its local consultant Monica Williams.
A & G Marketing is a full-service marketing agency providing innovative and cutting-edge promotional products and solutions to individual consumers as well as a broad range of commercial customers. Offering branding & graphic design; direct mail and digital services; printing and tradeshow displays; and branded merchandise and apparel, A & G Marketing takes clients from concept to delivery, all with a noticeable emphasis on customer service.
“Our name is A & G Marketing Group Powered by PROforma,” says Prahl. “What that means is we are a family-owned business that has the support of PROforma, a marketing and promotion company with more than 700 offices in the U.S. and Canada. It helps us be very competitive with our products and our services without losing the personal touch when consulting with our clients.”
“We sought assistance from the FSBDC because we wanted to know how to improve our internal processes and work together better to take the next step to growing our business,” continues Herrera. “Working with the FSBDC has been an amazing experience. It’s been incredible. As a small business owner, we can get too involved in our daily tasks and we do not take the time to work on our business. With the support of the FSBDC, you’re going to find the time and you’re going to see positive results.”
In the case of A & G, it was taking advantage of the FSBDC at SSC’s no-cost consulting services and its Center for Business Development’s Advisory Board Council program. In addition to general business consulting to help improve processes and procedures, consultant Williams introduced the DISC methodology, a personal assessment tool used by more than one million people every year to help improve teamwork, communication, and productivity in the workplace. The FSBDC’s Advisory Board Council provided a no-cost, customized board of volunteer experts selected to address A & G Marketing’s specific needs by providing advice and counsel to help the business grow.
“The improvement we have seen in our business since we started working with the FSBDC has been great,” Prahl concludes. “Our first year with them was 2020 and we did the same numbers that year despite COVID as we did in 2019, which was amazing. And in 2021 we had an increase of 30% which was a huge number compared to other PROforma offices. We even added a team member from Seminole State College who is working and growing with us. Working with the FSBDC and the advisory board has been just plain great for us.”
For information about A & G Marketing Group Powered by PROForma, please visit https://marketingbyproforma.com/.