Eagle Eyes Legal, Paralegal, Elly Membreno, Kissimmee, Osceola, Florida, Small Businesses

Eagle Eyes Legal Services: Dedicated to Protecting Entrepreneurs and Small Business Owners

Assistance from the FSBDC at UCF Turns Nightmare into Dream-Come-True

August 17, 2017


Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or hthayer@ucf.edu

Orlando, FL – Sharon Madison had a plan. She purchased two franchises in Delaware with the goal of having a small business that would employee her neighbors and serve her community. But sometimes even the best of plans don’t work out.

First, the State of Delaware wouldn’t license the franchises to operate in their state. Madison went immediately to her franchisor who asked her to relocate to Florida, claiming licensing would be easier and she would have their full support there. But once she was set up and ready to go in the Sunshine State, she began having trouble getting that promised support and assistance from her franchisor.

Without extensive business experience and in the absence of support from her franchisor, Madison turned to the Florida SBDC at the University of Central Florida (FSBDC at UCF) and its satellite office in Kissimmee, FL. There she began taking business seminars and receiving no-cost, expert consulting from FSBDC consultant Elly Membreno.

Together, Madison and Membreno started charting a course for her franchise, including taking a hard look at the agreements and paperwork that Madison had signed when she purchased the franchises. What they found was a nightmare. The franchisor was completely ignoring its contractual obligations, its paperwork was full of misrepresentations and falsehoods and franchises they presented as active were non-existent, with addresses that turned out to be vacant lots or foreclosed homes.

Although discouraged and distraught, Madison fought back. She retained an attorney and they were able to recover her initial investment, but not the money she had put into marketing, payroll and starting up the business. She was at a cross roads and did not know where to turn.

“The FSBDC encouraged me not to give up,” Madison recalls today. “They urged me to look further. To leverage my experience. My consultant Elly told me I was too good a business woman to let this defeat me.”

“One thing I knew was there were 69 other people just like me who had been tricked by the franchisor,” she continued. “And I wondered how many other people are out there who go into buying or selling a business without a complete understanding of what they are getting into and what the papers they are signing really mean.”

It was at then that Madison’s company, Eagle Eyes Legal Services, LLC, was born. Dedicated to providing clients with professional due diligence review and analysis of business documents and disclosures, Eagle Eyes makes sure there are no surprises for its clients. Madison’s first step was to obtain advanced paralegal degrees. Second, she enlisted the FSBDC to conduct market research to assess the size of the business opportunity. The FSBDC also helped Madison put together a marketing plan and find the resources she needed to build her website. Next, she applied and was accepted into the UCF Business Incubation program.

“Working with the FSBDC has been a great experience for me. My dream has come true. I am successful today, and I can thrive and go forward, because they guided and pushed me. If it hadn’t been for them, I’d be nowhere.


About the FSBDC at UCF

With its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida SBDC at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Research & Commercialization and the Florida SBDC Network (FSBDC Network). The FSBDC at UCF provides business seminars and no-cost, one-on-one business consultation to emerging and established businesses. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 10 service centers across Central Florida.

In 2015, the FSBDC at UCF served almost 7,000 entrepreneurs in Central Florida through consulting and training, resulting in more than 7,300 jobs created, retained or saved; $990 million in sales growth; $74.4 million in capital formation; $101.7 million in government contract awards; and 111 new businesses started.

About the FSBDC Network

The FSBDC at UCF is a member of the Florida SBDC Network, a statewide partnership program nationally accredited by the Association of America’s SBDCs and funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners, with the University of West Florida serving as the network’s lead host institution. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the she SBA or other funding partners.

For over 35 years, the FSBDC Network has nourished a statewide partnership between higher education and economic development organizations, dedicated to providing emerging and established business owners with management and technical assistance, enabling overall growth and increased profitability for the businesses and economic prosperity for the state. The FSBDC Network is a statewide service system of 41 centers with 60 outreach locations, including the FSBDC at UCF.

In 2015, the Florida SBDCs served almost 45,500 entrepreneurs and small business owners through consulting and training, resulting in 217,849 jobs created, retained or saved; $29.3 billion in sales growth; $947.4 million in capital accessed; $2.1 billion in government contract awards; and 3,857 new businesses started.

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862
sbdc@ucf.edu | www.sbdcorlando.com