What Started as Online Jewelry Concept Evolves into Woman’s Fashion Boutique
Mar 14, 2016
FOR IMMEDIATE RELEASE
Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or firstname.lastname@example.org
Orlando, FL – Entrepreneurs often don’t end up where they expected to. Often the original plan evolves and the business they thought they were inventing transforms into something different. That was the case for Evie and Jack Valerio; what started as a hobby has evolved into a full-scale business, and they couldn’t be happier and more excited about their future.
Evie is an artist. She creates amazing polymer clay jewelry. She started crafting necklaces and other pieces in her home. And then she claimed the spare bedroom and an artist’s studio was born. While friends and relatives craved her work and eagerly purchased her creations, over time they grew in number and she began to consider how to make her jewelry available to a larger audience.
The original idea was to launch an online business. That evolved into a desire to “take the show on the road” and sell at craft fairs once a month. Then the idea of a retail store popped up. The evolution of the business from part-time, online venture to a full-blown retail store was moving very fast, in fact a little too fast for her husband Jack’s comfort.
Jack will be the first one to tell you he is a very cautious person. He makes sure to do as much research as he can before he moves ahead with something, especially something as massive as opening a retail store. In this case, he started out by asking around to see where he could get help. As a career school administrator, he felt out of his element in the world of business and wanted to find professionals who had been successful owning and running a retail store.
Initially, Jack turned to the Kissimmee/Osceola County Chamber of Commerce, his local chamber, where he found valuable resources. Perhaps most valuable, however, was their referral of Evie and Jack to the Florida SBDC at UCF office in Kissimmee.
At the FSBDC, they found business training and no-cost, confidential, expert, one-on-one consulting assistance. They learned the mechanics of starting a business, how to write a business plan, the basics of bookkeeping and more. Chuck Wheeler, an FSBDC consultant based in the Kissimmee office, worked with them, answered Jack’s questions and helped guide them through the steps to opening their business.
And open a business they did, just nine months after starting with the FSBDC. ELEGANCE by EV, a charming boutique featuring women’s fashions and accessories and, of course, Evie’s wonderful jewelry, launched at the beginning of 2016 in Historic Cocoa Village, one of Cocoa Beach’s most popular destinations. They are off to a good start and Evie is already planning the expansion of their business.
“My advice to other entrepreneurs is to use the FSBDC and all the consulting and training they offer,” says Evie. ”It’s invaluable. And do it first, before you jump into being in business.” “Don’t wait until you have problems,” continued Jack. “Do a pre-emptive strike and learn from the FSBDC before the challenges of running a business come at you.”
— FSBDC —
About the FSBDC at UCF
With its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida SBDC at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Research & Commercialization and the Florida SBDC Network (FSBDC Network). THE FSBDC at UCF provides business seminars and no-cost, one-on-one business consultation to emerging and established businesses. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 10 service centers across Central Florida.
In 2014, the FSBDC at UCF served more than 8,200 entrepreneurs and small business owners through consulting and training, resulting in 12,387 Central Florida jobs created, retained or saved; $1.70 billion in sales growth; $26.1 million in capital formation; $39.7 million in government contract awards; and 105 new businesses started.
About the FSBDC Network
The FSBDC at UCF is a member of the Florida SBDC Network, a statewide service network funded in part through cooperative agreements with the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network is hosted by the University of West Florida and is nationally accredited by the Association of SBDCs. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.
For over 35 years, the FSBDC Network has nourished a statewide partnership between higher education and economic development organizations, dedicated to providing emerging and established business owners with management and technical assistance, enabling overall growth and increased profitability for the businesses and economic prosperity for the state. The FSBDC Network is a statewide service system of 41 centers with 60 outreach locations, including the FSBDC at UCF.
In 2014, the Florida SBDCs served almost 30,000 entrepreneurs and small business owners through consulting and training, resulting in 42,644 jobs created, retained or saved; $5.8 billion in sales growth; $142.5 million in capital accessed; $210.2 million in government contract awards; and 486 new businesses started.