Sunbeam Mental Care
Entrepreneurs and small business owners often encounter a formidable sense of isolation that can stem from starting and leading a company. Whether as a start-up or while navigating through difficult times, too many try to handle everything alone thinking that they have no other choice if they are to realize their dreams and build the business they envision. For Stephanie Cruz, founder and owner of Sunbeam Mental Care, challenges were mounting in her behavior health, counseling, and consulting company but she found the guidance and support that she needed at the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) office in Osceola County, Fl.
Sunbeam Mental Care distinguishes itself by its unwavering attention to providing a ‘sunbeam’ of hope in the form of the highest and best possible quality care and service. “We really care about people, and we really care about serving the community,” explains Stephanie Cruz, “but most of all we care about focusing on achieving the individual goals of the children, adolescents and adults, as well as couples and families, that we support and treat.”
“Originally I sought assistance through the FSBDC because my strengths are all in counseling and therapy,” Cruz recalls. “I have a lot of knowledge and training on the clinical side, about how to work with and help clients. But the business side was where I really needed support. I was in a desperate moment about how to do things right for the growth and stability of the business. That’s when I reached out to the FSBDC and had the opportunity to participate in their amazing programs.”
“When I started the process of getting help through the FSBDC,” Cruz shares today, “I had a lot of support through my FSBDC consultant Rafael Pratts. He provided so many resources, so many ideas, so many options about how to do things better. It was really, really helpful and was not just business support but also human support that I needed at that time.”
Cruz admits that Sunbeam Mental Care was struggling when she first approached the FSBDC at UCF for its advice and consultation. Pratts assisted in mapping out a strategy for performing a successful turnaround by working with Cruz to develop a business and marketing plan, including methods for managing people, boosting morale, building a budget, and uncovering ways to save money. The results have been powerful; since beginning with the FSBDC, Cruz has hired 12 new employees, won a working capital business grant from the City of St. Cloud, and is growing once again.
The FSBDC’s support didn’t end there. Cruz currently participates in the FSBDC at UCF Osceola County’s GROWTH XChange which presents top executives with the opportunity to broaden their business perspective and gain new knowledge by engaging in collaborative thinking and problem-solving – giving them the ability to more effectively lead their companies.
“The Growth XChange has been a really, really good experience,” affirms Cruz, “learning from other people about their journey and their challenges and how they have been able to overcome them. It gives you the sense that you’re not the only one going through the struggles of business ownership. I have to confess that I felt lonely at times as a business owner even though I had a very good team. All of the pressures and all of the responsibility are on you. I’m really grateful that Rafael launched this initiative because the Growth XChange has been so encouraging and has given me the motivation to keep focused and keep building my business.”
For information about Sunbeam Mental Care, please visit www.sunbeammc.com.
