Finding assistance, especially the right kind of assistance, can sometimes become challenging for a small business owner. There are numerous organizations offering help and resources, but some can be more effective than others. Ana Gabriela Roosen, co-owner and the business development leader at Karina Lake Front Maintenance and Renovation, was looking for help with growing her business and called on the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) for guidance.

Karina Lakefront Maintenance and Renovation manages aquatic environments. This includes conducting lakefront restorations, ongoing maintenance, and providing aqua scaping and erosion control services for residential, commercial, and government clients. Karina Lakefront also happens to be one of the very few companies doing this type of business while certified as an Economically Disadvantaged Woman Owned Small Business (ED/WOSB).

“What differentiates Karina Lakefront is our artisanal approach,” says Roosen. “We do our work by hand, promote native plantings, and use the least amount of chemicals and machinery as possible so as not to harm a lake’s ecology. We do all we can to improve the shoreline, the quality of the water and the overall environment.”

“We’re good at everything we do out in the field,” Roosen continued. “But when it comes to the marketing, the online world and social media and entering new markets, we needed some help and that’s why we came to the FSBDC. Before I found the FSBDC, I felt like I was reaching for help at places where I wasn’t getting results and I felt kind of lonely and alone. It’s hard to be an owner of a company without having that upper management guidance I was used to. After I had the FSBDC, it was like I had a guardian angel on my shoulder. Everything I needed; they were always there for me.”

Taking advantage of the FSBDC’s no-cost, expert consulting, as well as working with its government contracting affiliate, the Florida Procurement Technical Assistance Center at UCF (Florida PTAC at UCF), Roosen was able to find the support she was seeking. “Since the first meeting with my FSBDC consultant Jairo Batista, he’s been in communications with me. And he opened doors for me to many SBDC services: digital marketing counseling; SEO (Search Engine Optimization) tutoring; government contracting guidance and help with my capabilities statement for bidding; and support obtaining several Covid-19 disaster relief loans are some examples. You go there and ask them anything and they will have someone who can help you.”

Roosen and her company have enjoyed strong business results since she began working with the FSBDC. “We have seen financial increases of 15% due to how we are managing our social media based on suggestions from the FSBDC. We learned how to bid for government work and won a 3-year, $100,000 contract. And we were able to access those disaster relief loans,” says Roosen.

“If I had to use one word to describe the FSBDC, it would be ‘relief’ because that’s what they give small business owners: peace of mind and make them feel comfortable through the journey of owning a business,” concluded Roosen.

For more information about Karina Lakefront Maintenance & Restoration, please visit https://www.karinalakefront.com/.

Turning a vision into a growing business able to win a multi-million-dollar government contract may sound like a daunting impossibility, but it is not. Lizbeth Walker, CEO and owner of Qwalifize, LLC has proven it and credits the Florida Procurement Technical Assistance Center at the University of Central Florida (Florida PTAC at UCF) with assisting her in making the impossible possible.

Doing business as Qwalifize Staffing and Consulting, the firm connects high-caliber companies with exceptional professionals. The business focuses on technology, human resources, and administrative roles that help shape organizations. With more than 20 years of extensive experience in recruitment, operations, and human resources, Qwalifize serves a client portfolio of Fortune 500 company employers in the Health Tech, Microelectronics, Aerospace, Defense, and Attractions industries. It can now add providing staffing solutions to government institutions and creating strategic partnerships to its “company resume” as well.

“Our mission is to prepare, attract and place professionals into jobs that are meaningful to them while problem solving the workforce issues challenging our employer clients,” says Walker. “What’s important is that we have integrity, transparency and reliability and we’re here for our clients, no matter what the problem.”

When she started her business, Walker had a vision and a plan in mind to achieve it. “I knew where my vision and plan could take me but I needed real world guidance about how to get there,” Walker continued. “That’s why I sought assistance from the Florida Small Business Development Center at UCF (FSBDC at UCF) and later from its affiliate, the Florida PTAC at UCF.”

“The FSBDC helped me create a stellar business plan and to think like a business owner, not just an employee. They set me up for success,” recalls Walker. “There’s so much I learned, especially about financial management, targeting clients, expressing what we do and our value proposition. They taught me what it takes to run a business.”

“And Kara Vernon, our PTAC Specialist, has been instrumental in providing me with focus areas, tools and templates that brought my government marketing strategy to life. And that helped us win a huge, 5-year transportation contract. I know without her help and all of her attention, that contract might not have been a possibility for us,” Walker added.

“We have achieved so many positive results with the FSBDC and PTAC. When Covid hit, we saw our commercial business slow down, so I opened my mind to government contracting. I relied on Kara and PTAC and, on our very first response to an RFP, we were able to win that 5-year, multi-million-dollar government contract with a major transportation agency here in Florida. It has been a game changer for us,” says Walker.

“If I had to use one word to describe the FSBDC and PTAC, it would be ‘winning’” concluded Walker. “Whenever I work with them, I know their goal is to set up Qwalifize Staffing & Consulting for success and for us to win.

To learn more about Qwalifize Staffing & Consulting, please visit qwalifize.com.

International expansion can be a tall order for a small-to-medium sized enterprise. Understanding the basics of world trade; assessing your company’s readiness for exporting; conducting market research to identify market opportunities; and producing a viable and effective action plan for implementation are just a few of the crucial steps that are necessary to be successful.

Nick Nicholas, Technical Director and owner of Genesis Water Technologies, Inc. (GWT), recognized that his company would require additional resources and expertise to expand his business into new global markets. For that reason, he turned to the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) and its International Trade Services.

Genesis Water Technologies is an award-winning leader in specialized drinking water & wastewater treatment and reuse solutions, targeting various industries and water utilities across the world. Nearly 15 years ago, GWT began to tackle the issues of water scarcity and inadequate water treatment with innovative and sustainable water & wastewater treatment solutions and services tailored to serving communities and industrial clients.

Members of the FSBDC’s International Trade Services Team, including program manager Jill McLaughlin and international trade specialist Nerine Elattar, delivered Nicholas with one-on-one consulting services and other assistance including the development of a customized Export Marketing Plan for GWT.  Provided in partnership with Enterprise Florida and the U.S. Commercial Service, the Export Marketing Plan (EMP) focused on overseas growth strategies and supplied a roadmap for the company’s international expansion, including accessing trade mission services from the U.S. Export Assistance Center and trade promotion support from the State of Florida.

Beginning in 2013, GWT began implementing this comprehensive and action-oriented Export Marketing Plan. The company soon achieved its desired results, so much so that Nicholas asked for and received updated customized market research in 2019. “Since starting with the FSBDC we have been able to see some definite growth,” says Nick Nicholas. “The creation of a solid Export Marketing Plan enabled us to expand from the few countries that we had worked with before the FSBDC to today when we are able to sell our products, services and systems in over 43 different countries.” In fact, on the strength of this success, Nick Nicholas was recognized as the Small Business Administration’s national 2020 Exporter of the Year.

In addition to the FSBDC’s International Trade Services and the EMP, Nicholas and GWT have and continue to take advantage of other FSBDC programs and affiliates. Beginning in 2012, the Florida Procurement Technical Assistance Center at UCF provided the company with various federal agency contacts and bid opportunities, resulting in contracts with the Navy and Air Force. In 2019, GWT began benefitting from the FSBDC’s Advisory Board Council program, which provides a custom-fit advisory board comprised of volunteer independent business professionals to help accelerate GWT’s business growth.

“The FSBDC is a resource that is capable of serving businesses by supporting both export marketing as well as providing other services,“ Nicholas concluded. “The staff is excellent and the resources you can obtain for a reasonable or no cost are the best in our book.”

For more information about Genesis Water Technologies, please visit https://genesiswatertech.com/

“Big business starts small” is an aphorism taken to heart by many when launching a new venture. As aspiring entrepreneurs grapple with the challenges and risks of starting a new business, starting strong with as much information and support as possible is always a critical best practice.

That is why, in 2018, Erik Sharpee first connected with the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) for assistance with opening his new business, Freeway International Logistics LLC, a third-party transportation logistics provider that helps move products around the country and around the globe.

Sharpee is not a novice in the third-party logistics arena; he had been doing it for 25 years while working for world-class companies. He learned that there is only one thing that’s important in the world of transportation logistics: everything. Because the industry is dependent on both shippers and carriers, Sharpee knew there was opportunity in building a business focused on being fair to both and “trying to do the right thing,” as he likes to say, in all aspects of a transaction.

“What are the steps to starting a business?” he asked himself. That is when he turned to the FSBDC at UCF and its consultant Chuck Wheeler. “I’ve been doing this business my whole life,” Sharpee recalls. “But I didn’t have any experience getting into business, any knowledge about the state requirements, the taxes and fees, the right steps to take. It all seemed overwhelming. So, I got in with the FSBDC and Chuck was super helpful.”

Taking advantage of the FSBDC’s no-cost, expert consulting services, business training, and seminars, Sharpee moved ahead with launching his venture. “It turns out it’s not as scary if you know what you’re doing,” he continued. “Sometimes the best thing you can do, if you’re not sure about what you’re doing, is to find someone who does. And Chuck was that man for us.”

“I would absolutely advise an entrepreneur or small business owner to go to the FSBDC,” Sharpee says now. “The truth is: you don’t know what you don’t know. The FSBDC has been a valuable resource in answering all our questions and helping us understand the pitfalls of our starting a business.”

“I don’t think we’re inventing anything unique at our company. But what we do have is a group of good people who care about what they do, who have relationships with our customers, and we share a commitment to always try to do the right thing,” Sharpee says.

And doing the “right thing” seems to be working for Freeway International Logistics. They have grown from two employees and $25,000 in monthly revenues at the start to 19 employees and $13 million in annual revenue today.

“If I had to use one word to describe the FSBDC and what it does for you, it would be ‘empowering’ because they empowered me to have the belief that I could start something and get it on the right path while having someone to turn to if I had questions,” concluded Sharpee. “Going from $25,000 to $13 million in 2 years is pretty good.”

For more information about Freeway International Logistics, please visit https://www.freewaylogs.com/ .

Building a successful small business and managing its development is not easy, whether there is a pandemic or not. Finding advisors, mentors or others who have dealt with or can assist with the challenges inherent in growing a business can be equally as difficult. Fortunately, there are excellent options for business guidance and assistance available in Central Florida, which is what Nancy Benet, president of Fix-it Accounting, Inc., found at the Florida Small Business Development Center at Daytona State College (FSBDC at DSC), a sub-center of the Florida SBDC at the University of Central Florida.

Fix-it Accounting serves a state-wide client base, specializing in IRS problem resolution in addition to offering bookkeeping and tax preparation services. “We are all about solving our client’s problems,” says Benet. “Resolving issues with the IRS is like solving a puzzle by putting all the pieces together. And that’s what we do. We help our clients get things right and put themselves back into good standing with the IRS.”

Like all business owners, Nancy Benet wanted Fix-It Accounting to be successful and has ambitions to make it a national firm. She also recognized it is harder to achieve those goals if you go it alone. “All great athletes have a coach. And every business owner who wants to be successful needs one too“ Benet states. “Along with leveraging their consulting, training, and market research resources, I sought out assistance from the SBDC to connect with other entrepreneurs and business owners through the FSBDC at DSC’s Growth XChange.”

The Growth XChange offers a confidential setting on a monthly basis for business owners to discuss vital business issues, opportunities, and trends with a group of peers.  By engaging in collaborative thinking, learning from subject matter experts and group problem solving, business owners are able to lead their companies more effectively to the second stage.

“The Growth XChange is a group of small business owners and entrepreneurs just like me,” continued Benet. “I’ve really benefited from it. It’s just blossomed. I’ve gotten a lot of help, a lot of peer-to-peer coaching. I really wish I’d done this years ago because I think I’d be a lot further along now.”

In addition to the Growth XChange, Benet has taken advantage of the FSBDC’s no-cost consulting and market research resources, working directly with the FSBDC at DSC’s Director Tom Daly. “Working with Tom and the SBDC has really allowed me to expand my business,” says Benet. “To have access to those services and that sort of expertise has been just amazing.”

“Since joining the Growth XChange and starting with the FSBDC, I have been able to achieve a lot of growth – about 40% per year – without expanding my team,“ Benet concluded. “We were also able to obtain funding to purchase a 11,000 sq. ft. office complex that will be our new headquarters. I don’t think I would have had the confidence and certainly wouldn’t have had the access to the right people to help me do it without the Small Business Development Center at Daytona State College.”

For information about Fix-It Accounting, please visit www.fixitaccounting.com.