Seminole County Success Stories - Florida SBDC at the University of Central Florida

Karina Lakefront Maintenance

Finding assistance, especially the right kind of assistance, can sometimes become challenging for a small business owner. There are numerous organizations offering help and resources, but some can be more effective than others. Ana Gabriela Roosen, co-owner and the business development leader at Karina Lake Front Maintenance and Renovation, was looking for help with growing her business and called on the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) for guidance.

Karina Lakefront Maintenance and Renovation manages aquatic environments. This includes conducting lakefront restorations, ongoing maintenance, and providing aqua scaping and erosion control services for residential, commercial, and government clients. Karina Lakefront also happens to be one of the very few companies doing this type of business while certified as an Economically Disadvantaged Woman Owned Small Business (ED/WOSB).

“What differentiates Karina Lakefront is our artisanal approach,” says Roosen. “We do our work by hand, promote native plantings, and use the least amount of chemicals and machinery as possible so as not to harm a lake’s ecology. We do all we can to improve the shoreline, the quality of the water and the overall environment.”

“We’re good at everything we do out in the field,” Roosen continued. “But when it comes to the marketing, the online world and social media and entering new markets, we needed some help and that’s why we came to the FSBDC. Before I found the FSBDC, I felt like I was reaching for help at places where I wasn’t getting results and I felt kind of lonely and alone. It’s hard to be an owner of a company without having that upper management guidance I was used to. After I had the FSBDC, it was like I had a guardian angel on my shoulder. Everything I needed; they were always there for me.”

Taking advantage of the FSBDC’s no-cost, expert consulting, as well as working with its government contracting affiliate, the Florida Procurement Technical Assistance Center at UCF (Florida PTAC at UCF), Roosen was able to find the support she was seeking. “Since the first meeting with my FSBDC consultant Jairo Batista, he’s been in communications with me. And he opened doors for me to many SBDC services: digital marketing counseling; SEO (Search Engine Optimization) tutoring; government contracting guidance and help with my capabilities statement for bidding; and support obtaining several Covid-19 disaster relief loans are some examples. You go there and ask them anything and they will have someone who can help you.”

Roosen and her company have enjoyed strong business results since she began working with the FSBDC. “We have seen financial increases of 15% due to how we are managing our social media based on suggestions from the FSBDC. We learned how to bid for government work and won a 3-year, $100,000 contract. And we were able to access those disaster relief loans,” says Roosen.

“If I had to use one word to describe the FSBDC, it would be ‘relief’ because that’s what they give small business owners: peace of mind and make them feel comfortable through the journey of owning a business,” concluded Roosen.

For more information about Karina Lakefront Maintenance & Restoration, please visit https://www.karinalakefront.com/.

Control Engineering Group

Buying a business and shifting from the role of employee to business owner is a transformational experience – and not an easy one, at that. Add putting that business back into a growth mode and you will have an idea of the challenges Carlos Rivera, owner of Control Engineering Group (CEG), faced when he purchased the company in 2017. Fortunately, Rivera had the Florida Small Business Development Center at Seminole State College (FSBDC at SSC), a sub-center of the FSBDC at UCF, to turn to for guidance and the tools he would need for a successful transition.

Control Engineering Group is a state-certified, full-service electrical contractor providing electrical work to commercial and industrial new construction and renovation projects. CEG also offers control panel design, service, and installation for specialized industries, with proven expertise in the agriculture and farming sectors, and is a Service Disabled Veteran Owned Small Business (SDVOSB).

“It’s the quality of our work and the quality of our employees that sets us apart,” says Rivera. “We adhere to higher standards, and take care of both our customers and our employees like they are family.”

Rivera left a division manager role at a large, locally-owned electrical contractor when he purchased CEG, which had been in business for more than 30 years when he took ownership but had stagnated during and after the Great Recession. “I did everything at the previous company, except be an owner,” recalls Rivera. “And I had never bought a company before. When I did, I wanted to make sure I had solid advice about what to expect, what to look out for and how to negotiate the purchase. That’s when I contacted the FSBDC.”

At the FSBDC, Rivera took advantage of a variety of services, initially its no-cost, expert business consulting and then later its government contracting (through its affiliate, the Procurement Technical Assistance Center) and Advisory Board Council programs. “The SBDC opened my eyes to a lot of the nuances of getting into a business, and then of running one,” Rivera says. “There’s a lot of things involved that people don’t realize. It’s not just putting your name on the door and turning on the lights. There’s a lot more to it.”

“The FSBDC let me know what to look for, things I should be doing to get off to a good start. They helped me fill the gaps,” Rivera continued. “What really helped me was that they guided me in becoming a little more professional in how we presented ourselves, in our marketing, in our contracts and with our most important resource: our people.”

“Everything about working with the SBDC has been positive, to be honest with you,” concluded Rivera. “Their consulting helped me through the due diligence and purchase of my company; their PTAC group helped guide us through getting our veteran certification; and their Advisory Board is helping me right now be a better, smarter and more effective business owner. It’s only been three years, and we’re already a multi-million dollar revenue company.”

For information about Control Engineering Group, please visit https://control-eng.com/.

B Organized Today

Owning and running a business can be a high wire act, fraught with risk and worries about the next step. But it can also be a measured and satisfying walk on dry land if you take the time to get the help you need, educate yourself and act with strategically. Buffy Werle chose the latter course and, with the assistance of the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF), has been able to build a successful, five-year-old business based in Casselberry, Florida.

Mrs. Werle is the founder of B Organized Today, a professional home organizing and downsizing service for homes and businesses. B Organized Today helps clients take on the massive challenge of separating themselves from years of possessions and working through the emotions of being overwhelmed and even sadness when doing so, until they find themselves in a more organized, manageable and better place. “Declutter, Downsize, Organize,” is the B Organized Today mantra.

“We do really extraordinary work helping our clients,” Werle says. “But when it came to running the books and paperwork of a business, I didn’t have that background. I desperately needed to be educated. That’s why I turned to the FSBDC. The close to 15 training seminars I have attended enabled me to develop business skills. Their no-cost consulting helped me prepare a business plan to grow my company to a larger scale. And the digital marketing expertise of my consultant Jairo Batista has made my marketing more effective and successful.”

“The FSBDC has been a really great resource. My experience has been nothing but positive,” Werle continued. “I’ve learned a lot. I’ve made connections through it, even found a few clients. Most important, I’ve gained confidence in myself as a businessperson and know I am moving forward properly.”

B Organized Today has been growing steadily since the FSBDC started assisting Werle. Revenues have been built slowly and carefully to ensure that there was always capacity available to meet or exceed client expectations. Attention has been paid to improving operations, making sure the systems and processes were in place to manage the business effectively, such as implementing an accounting system and adding credit card services.

“I’ve managed our growth to make sure we didn’t get in over our heads,” Werle states. “My focus has been on a really solid foundation and then built from there. Our revenues last month were the best ever. My partner Arianne Archer and I are now talking about expanding the business, adding organizers and serving a larger market area. Our future is bright.”

“I love working with the FSBDC,” concluded Werle. “I have support from smart, experienced business consultants who can see my vision and guide me toward achieving it. I know I can lean on them for knowledge and inspiration. It’s beautiful to know that all along the way I have the help of the FSBDC.”

For information about B Organized Today, please visit https://www.borganizedtoday.com/.

Wellons Communications

Will Wellons didn’t start out as a small business owner. He’d distinguished himself as a newspaper journalist, then as an advertising and public relations executive for a prominent Orlando agency. Somewhere along the line, however, he got the entrepreneurial bug and decided to launch his own communications firm; Wellons Communications.

Wellons Communications is a 13-year-old marketing and social media firm, specializing in public relations. “We’re here to help you tell your story,” Will Wellons states proudly. “Our vision is that every business, no matter the size, needs great communications. We are committed to making that happen, and have done it for startups all the way to international corporations. That mix allows us to do some very, very unique things for our clients, including keeping our rates reasonable.”

As much success as Wellons Communications has had, it wasn’t always easy. It’s a big jump from agency executive to business owner. “There’s an old saying: You don’t know what you don’t know,” recalls Wellons. “While I know my stuff on the PR and marketing fronts, and had a strong management background, nothing prepares you for running your own business, putting your own money in the game, and making the final decisions.”

“So I listened when another small business owner raved about the Florida SBDC at the University of Central Florida (FSBDC at UCF), how good their services are and the wide variety of assistance available to someone like me who was looking to build my business, and take it to the next level.”

Wellons took advantage of a variety of the services offered by the FSBDC, including its expert, no-cost business consulting; seminars and workshops; and special programs for second stage companies. “Our business has thrived thanks to the FSBDC,” says Wellons. “The consulting has been extremely important; its brought focus, and a new and different look at our business with ways to improve and do things better. The seminars and workshops are outstanding; they’re bite-size energy pills of information that refresh and then add to what we know. And their special programs like CEO XChange and the Advisory Board Council, whether in my role as a client or a volunteer advisor, give you the chance to benefit from the expertise and different perspectives of other small business owners and professionals.”

“Owning a business is difficult,” Wellons remarked. “And there are always ups and downs. Thanks to the consistency of the FSBDC and their help putting a foundation of processes and procedures in place, we’ve been able to weather the bad times and now are moving ahead with very strong growth, seeing a 25% increase in revenues in just the last 12 months.”

“If I had to use one word to describe the FSBDC, it would be ‘Outstanding’,” concluded Wellons. “The business impact from their assistance is probably immeasurable. They are always there for you and ready to help propel the growth of your business. Every small business owner should take advantage of what they have to offer.”

For information about Wellons Communications, please visit www.wellonscommunications.com.

FSBDC Consutlant Lisa Reineck with Toni B. Springer

Toni B. Springer CPA PA

People. It’s always about people. Finding good ones; then finding more. Helping them be as productive as possible. Creating a constructive company culture. Human resource management is one of the single largest challenges faced by owners of small-to-medium sized businesses. That’s what we see and hear at the Florida SBDC at the University of Central Florida (FSBDC at UCF) every day and why we offer the DISC behavior assessment tool, implemented by a DISC-trained consultant, to help our clients improve work productivity, teamwork and communication.

As important as employee effectiveness and satisfaction are for all businesses, nowhere is it more important than in a service business. Toni Springer, owner and principal at Toni B. Springer CPA PA, recognized that fact. Her firm offers tax, accounting, and business consulting services to companies and individuals. They like to say, “We can service your accounting needs so you can run your business, not let your business run you.”

The key word here is “service.” High quality, personalized service is crucial to her company and Springer relies on her employees to deliver that service. So finding the right people and creating a positive work environment are crucial to her success. “I had found the right person for a key role the firm,” recalls Springer. “A colleague suggested I needed to clone her. His experience with DISC had been very positive and he recommended I see what it could tell me about this person’s personality and behavior profile for the next time I was hiring or if I needed to replace her.”

Springer contacted FSBDC at UCF consultant and DISC expert Lisa Reineck to implement the DISC tool. Focused on four behavioral traits — Dominance, Influence, Steadiness, and Compliance – the tool draws a picture of an individual’s behaviors and preferences that can be used to enhance collaboration, cooperation and communications.

“Lisa did a great job and DISC had amazing consequences,” continued Springer. “I have very good people, who performed and collaborated better when they started recognizing each other’s styles and where the points of conflict existed. It brought peace back into the office. We all have better insights into each other’s behavioral traits which significantly increased the morale of everyone.”

“As a manager, DISC helped me see attributes in my employees I hadn’t recognized before which enabled me to place people where they best fit, would be most productive and most fulfilled,” Springer went on. “It may have even saved me from losing a valued employee. DISC revealed that one staff member was under immense stress from increased workloads. The results of the DISC report prompted me to make a quicker decision to hire additional staff. If I hadn’t engaged in DISC, I probably wouldn’t have made the decision to hire immediately and my ability to grow my business the way I wanted would have been hindered.”

“Increased productivity, improved efficiency, expanded employee effectiveness and the opportunity to make better decisions, that’s how DISC was very helpful for my firm,” concluded Springer. “We’re on the road to a terrific 2019 with the right people in the right roles, thanks to the help of the FSBDC.”

For information about Toni B. Springer CPA PA, please visit www.tbscpa.com.

NAVA PETS

Every entrepreneur has a story, one that tells you where their new business idea came from and what ignited their passion to turn that idea into a going concern and then into a success. Most will also tell you that they couldn’t have done it alone; one of those is Janel Young, founder and CEO of NAVA PETS, a natural, organic pet food and products manufacturer.

Young has a wonderful story to tell. It begins with “Maxie”, her sweet and beloved little dog. Maxie was constantly beleaguered with irritated skin caused by food and skin allergies; she almost died from a severe reaction to traditional flea/tick prevention shampoo. And so Janel Young went to work to help her dog. In 2011, after months of trial and error, she successfully created an organic dry shampoo powder, natural treats and food to relieve Maxie’s skin condition and supplement her health and wellbeing!

NAVA PET's Janel Young with Florida SBDC at UCF's Jill McLaughlin (L-R)

When Young’s animal-loving friends saw Maxie’s transformation, they asked for the products to help their pets. It was then that Janel Young knew that she was on to something. Starting modestly, she began doing the rounds of the local farmers’ markets. She entered new business pitch competitions, and won! She also received national recognition as an entrepreneur, being named a Torey Burch Fellow and winning a Goldman Sachs 10,000 Small Business Award.

Young is quick to say that she hasn’t done it alone, though. She credits her team at NAVA PETS as well as her consultants at the Florida SBDC at the University of Central Florida (FSBDC at UCF) and many others. “My journey with the FSBDC began when I needed advisement on a huge retail contract,” recalls Young. “It was an important growth step for my company and I wanted their assistance.” Young proceeded to take advantage of the FSBDC’s no-cost business consulting, workshops, PTAC (Procurement Technical Assistance Center) services and the Small Business Institute® program.

“I have been very fortunate to team with people like Jill McLaughlin and Steve South at the FSBDC. (McLaughlin is an FSBDC consultant; South is a PTAC specialist). They have been like an extended family for NAVA PETS,” says Young. “They’ve really been in my corner in helping the business grow and providing me feedback in areas that need improvement.” Among the specific ways in which the FSBDC has helped NAVA PETS include developing a B2B, commercial sales strategy; looking at opportunities in international export markets; and branding, pricing and operations analysis and planning.

From its modest beginning at local farmers’ markets, NAVA PETS has come a long way. The company has grown to 10 employees; it is transitioning into a new, larger manufacturing facility; it is now being sold in Walmart, Lucky’s Market, and Albertson’s as well as on Amazon; and it has seen its revenues grow by over 2000% over the past 3 years. Maxie would be proud.

“Teaming up with the FSBDC is a phenomenal opportunity,” concluded Young. “I would highly recommend them. You can’t start and run a business without a team and the FSBDC is your extended team. It’s helped make NAVA PETS the success story it is today.”

For information about NAVA PETS, please visit https://navapets.com/ .

Unlimited Employee Benefit Service Center (UEBSC)

Unlimited Employee Benefit Service (UEBSC)

In addition to assisting existing local small-to-medium sized businesses, the Florida SBDC at the University of Central Florida (FSBDC at UCF) works with new-to-the-area companies seeking to establish themselves in our region. Unlimited Employee Benefit Services Center (UEBSC) is one of those companies. After relocating from Mississippi in 2016 and incorporating in Florida in early 2017, it has taken advantage of the support and resources offered by the FSBDC at Seminole State College (FSBDC at SSC), an FSBDC at UCF sub-center.

UEBSC specializes in providing retirement and health & wellness guidance to federal and state employees. Their motto: We Inform, Help and Direct. It is a premier national marketing organization representing a large group of top-rated companies in the financial and insurance industries and features professional, highly qualified Benefits Counselors from all over the country. UEBSC recently extended its services by offering Employer Health & Wellness Benefits programs.

“We were new in town,” recalls Cedric Lancaster, founder and CEO of Unlimited Employee Benefit Service Center. “We connected with the consultant and sub-center manager at the FSBDC at SSC Moses Aikyu. It has been a wonderful relationship.”

“With the FSBDC’s help, we have identified ways to become known in this area and built a game plan to get our business on the right track,” Lancaster continued. “Now we have the right strategies to take our business to the next level.”

In addition to benefiting from the FSBDC’s no-cost, expert business consulting, UEBSC has received significant support in the area of market research. By accessing the broad and deep information databases available from the FSBDC, UEBSC has been able to identify new business prospects and opportunities. And they’ve connected with multiple resource partners, including various Chambers of Commerce and other community groups.

They have also utilized the seminars and training available from the FSBDC, some of which guided UEBSC in becoming verified as a Service Disabled Veteran Owned Small Business (SDVOSB) by the U.S. Small Business Administration, a designation that can be useful in winning government contracts.

“As a small business, we know that our success is tied directly to the effort we put into the business,” Lancaster remarked. “By combining our work ethic with the resources of the FSBDC, we have been able to grow. It is great to know we have someone there if we need assistance. And the FSBDC has been there for us every step of the way.”

And grow UEBSC has. Since arriving in Central Florida, it has created 19 jobs, invested more than $120,000 in the local economy and generated more than $1.5 million in sales. It is working with multiple federal, state and local governmental agencies, as well as a growing number of local businesses gained from their Health & Wellness services.

“Coming to Central Florida was the right choice for UEBSC. And choosing to work with the FSBDC was the right decision,” concluded Lancaster. “It’s the small things that make the big things happen. From the beginning, the FSBDC was willing to do whatever they could to help us. We’re glad to be working with them. They have been a vital part of our success.”

For more information about Unlimited Employee Benefit Service Center, please visit www.thinkuebsc.org.

Summer Solutions Inc.

The entrepreneurial life has its challenges. They are only multiplied when you relocate yourself and your business from Pennsylvania to Lake Mary, FL. But that’s exactly what Keith Lorenz, founder and owner of Summer Solutions Inc., did in 2013. While searching for local assistance and learning the local business landscape, he found the support and assistance he needed to make a success of his move at the Florida SBDC at Seminole State College (FSBDC at SSC), a sub-center of the FSBDC at UCF, through its Advisory Board Council (ABC) program.

Summer Solutions is in the business of solving the problems that swimmers have with chlorine: the hair discoloration, the dry skin conditions, the deterioration of their swim suits to name a few. Summer Solutions offers a full line of products – shampoos, soap, swimwear care products – specifically designed to address the deleterious effects of chlorinated swimming pool water.

Lorenz started the company in Pittsburgh Pennsylvania and made it a small success. Now he was ready to devote his full time to making the company a big success and answer some big questions: is this a real business I can grow? How can I scale it up? Where can I find the people I need to help me succeed?

It was then that he did some research and found the Florida SBDC. “I looked at all the different services offered by the FSBDC and saw the Advisory Board Council as the program that could really help me,” Lorenz says. “‘Wow,’ I said. ‘This is exactly what I need. Right here in Seminole County.’” He contacted Amy Kirkland, a consultant and the manager of the FSBDC at SSC, to apply.

In the Advisory Board Council program, the FSBDC constructs a no-cost board of experts that meets over an 18 month period providing advice and council to help businesses grow. The FSBDC acts as a matchmaker between established local businesses and area professionals who volunteer their expertise as members of an advisory board, with the Board customized and the volunteers selected to address the specific needs of the FSBDC client.

“My Advisory Board was invaluable. I was working on my own and needed advisors to bounce ideas off, to discuss issues with,” says Lorenz. “I wanted the accountability that would come from putting my plans in front a group of experts. And that’s what I got, and more, from my Board. They provided a forum that helped me make better decisions that helped my company grow.”

“My board saved me from taking some unnecessary risks and convinced me to invest in my marketing and sales efforts. They helped me analyze and redefine my target markets. We reassessed my website and they assisted me in finding the resources to improve it dramatically. They persuaded me that a dedicated sales person would have much more success than me doing it myself,“ Lorenz continued. “And the results speak for themselves: we now have a better focus on our markets, and our sales are up nicely.

AITC, Gabriel Ruiz, Advanced IT Concepts, Business Consulting, FSBDC

Advanced IT Concepts, Inc.

Lieutenant Colonel Gabriel (Gabe) Ruiz retired from the U.S. Air Force in 2006. Since then he has leveraged a military career in information technology and an entrepreneurial spirit as owner and CEO of Advanced IT Concepts, Inc. which provides IT consulting services and value added resale of computer hardware and peripherals to both the government and private sectors.

AITC, Inc. was not an overnight success; Gabe spent four years as a consultant assisting telecommunications companies do business with the DOD, and concurrently engaged with CDW (an $8 billion business-to-business technology infrastructure and computer resale enterprise). Blending his military, consulting and corporate experiences Gabe and his wife Sandra founded AITC, Inc. in 2010; AITC, Inc. is a Service Disabled Veteran Owned Small Business and has recently earned its 8(a) certification.

Since incorporation the company has achieved outstanding results with sales exceeding $1.5 million in the first fiscal year. Year two was a breakout year which saw sales nearly double with a net profit margin exceeding 12.5%. Sales in this current year will again double exceeding the $5 million milestone. In the three year period {2010-2013} the company has added 11 full time employees reaffirming the fact that “small business” is this country’s economic engine.
The company’s rapid growth has been accompanied with business challenges and Gabe turned to the Small Business Development Center at UCF.

In Gabe’s words; “The SBDC at UCF has been a true and invaluable partner to AITC. From our first meeting with Growth Acceleration Services consultant Roger Greenwald who showed a true caring attitude and superb business knowledge we have received expert advice in areas such as Marketing, Business Development, Budgeting and Forecasting, Operational Effectiveness and more. Additionally, the SBDC at UCF has facilitated AITC’s participation in the SBDC’s Advisory Board Council program which has provided a team of senior business experts that provide guidance in all business areas. Today, we are a much improved, stronger and better positioned company in great part to the outstanding support and guidance provided by the SBDC at UCF”.

Hernon Manufacturing

Exporting has been part of the business plan at Hernon Manufacturing, a custom formulator of adhesives, sealants, and precision dispensing and curing systems, since 1999. The company’s president, Harry Arnon, believed there was unrealized potential in international markets, however, and recently decided to refocus company efforts and make exporting a top priority for Hernon’s growth strategy.

To find and effectively enter the right foreign markets, Mr. Arnon turned to the Small Business Development Center at UCF for assistance with an aggressive international growth strategy, and was matched with an opportunity to participate in the Export Marketing Plan Services, which had launched in September 2011, due in large part to the State Trade and Export Promotion (STEP) grant that was awarded to Enterprise Florida, Inc. by the U.S. Small Business Administration. Enterprise Florida partnered with the SBDC at UCF to offer customized export marketing plans to Florida manufacturers and professional service providers.

After meeting with SBDC at UCF’s International Trade Specialist, Nerine Elattar, planning commenced immediately, and soon after the export marketing plan was delivered to Mr. Arnon. The plan provided the full gamut of necessary information for successful international market entry: a thorough export readiness assessment, an industry analysis, a market analysis with target market recommendations for Hernon’s products, a review of overseas trade opportunities, and an action plan.“FSBDC export marketing plan has been instrumental in the success of Hernon Manufacturing. Small business has neither the budget nor the experience that the Export Marketing Plan and SBDC can offer. For Hernon Manufacturing the export marketing plan laid out the road map translating in best return on investment concentrating where more business potential is available for our products,” commented Mr. Arnon.

Along with the plan, the company was eligible to receive a grant for a single standalone Gold Key with the U.S. Commercial Service. The company decided to utilize the Gold Key in Italy and also added France, two recommended markets from the plan, and in early 2013 traveled to those countries for one-on-one meetings with pre-screened, qualified buyers. The company reported $1.37 million in export sales worldwide as a result of the Gold Key Matching Service. “The Gold Key offered us opportunities that would not otherwise materialize for Hernon Manufacturing Inc. We would not have participated without the grant. We met with 2 companies in France and 6 companies in Italy. The consulates were immensely helpful in selecting suitable companies that match up well with us and with setting up appointments and simple translation services. Sales in these 2 countries can increase our production staff significantly,” commented Mr. Arnon. Hernon anticipates total export sales through the next 24 months to be $3.226 million. Hernon’s products are now found in over 27 countries worldwide and the company has been recognized for its exporting efforts, most recently winning the 2013 SBA Small Business Exporter of the Year Award and the 2012 Exporter of the Year award by ThinkGlobal, Inc. Mr. Arnon looks forward to continuing to work with the SBDC at UCF to further expand internationally.

For more information on the SBDC at UCF’s Export Marketing Plan Services, visit www.sbdcorlando.com/exportmarketing.