VAMP, The Vocational Academy of Makeup and Prosethics, FSBDC, UCF

Vocational Academy of Makeup & Prosthetics (VAMP)

You have a passion. You have creativity and skills. And you have a vision of how others can become experts in your chosen craft in the RIGHT way – with in-depth training built upon a unique curriculum taught by industry professionals. With all of this in hand, what do you do next?

If you are Heather Fildes and Kimberly Spratt, you set to work to open a school teaching modern special effects and beauty professional makeup artistry. And you start in the right place: by writing a business plan.

It was there that Fildes and Spratt found themselves in 2015. With a clear view of the business they wanted to be in, a sharp definition of the kind of training they wanted to offer and a keen understanding of how their experience in special effects and beauty makeup could be used to turn makeup enthusiasts into professionals, writing their business plan was an exciting opportunity to articulate their ideas, and turn them into a blueprint for realizing their dreams and business success.

Producing the financial plan for the school presented challenges, however. With neither having a background in accounting or finance, Fildes and Spratt were in unfamiliar territory. That’s when they turned to the Florida SBDC at the University of Central Florida and consultant Hunt Dawkins.

“We were OK until we got to the budgets and financials,” recalls founder and owner Kimberly Spratt. “We thought we had to take everything down to the penny and our progress stalled. So we turned to the FSBDC and thank goodness we did. We met with Hunt Dawkins at the FSBDC’s offices. He made the financials easier. He simplified it all. He guided us through the process.”

And very successfully it turns out. First, Fildes and Spratt completed their business plan, and at Dawkins’ urging, entered and became finalists in the Orlando 2015 Business Plan Competition of the National Association of Woman Business Owners (NAWBO). They used their plan as the basis of their successful application for school certification by the Florida Department of Education’s Commission for Independent Education. And it served as their road map for beginning their business: finding a location for the school with proper zoning, forecasting startup costs and working capital needs, designing the school’s construction buildout and building improvements and launching their marketing efforts.

Today, The Vocational Academy of Makeup & Prosthetics (VAMP) is off to a great start. It offers a special effects makeup laboratory and a beauty applications classroom that are both state-of-the art. A respected faculty of experienced professionals is in place and the school has graduated its first Modern Effects Makeup Artistry class; the next one is starting soon. And a Beauty Professional Makeup Artistry class is forming. The FSBDC is now working with them on their second stage marketing campaign.

“We would absolutely encourage everyone to work with the FSBDC,” commented founder and owner Heather Fildes. “Being a business owner takes so much more than we expected. I don’t know if we could have done what we’re doing now if we hadn’t had their help. The FSBDC is a great resource.”

First Response Disaster Team Building for the Future With Assistance from FSBDC at UCF

First Response Disaster Team

When you look up ‘serial entrepreneurs’ on the Internet, there’s no good reason that you wouldn’t come upon Anne-Marie and Ken Poulin. Over the course of their years together, this wife and husband team has started and sold multiple businesses, most recently launching First Response Disaster Team in 2010.

First Response is an emergency restoration company that is focused primarily on clean up and remediation of flood, mold, fire and smoke damage. Their mission: “We help people through difficult times.” Based in Edgewater, Florida, the business has grown to more than $2 million in annual revenues and employs more than 10 people. And the company is easy to recognize out in the field, what with their sharply dressed technicians, all sporting distinctive bright red bow ties.

It is not the bow ties that set the Poulins and their company apart however. It is their entrepreneurial zeal to constantly look for better ways to run and grow their business. It was that drive to find new strategies to build their business that led the Poulins to the Florida SBDC at UCF and its Advisory Board Council (ABC) program.

The Advisory Board Council is a no-cost board of experts providing advice and counsel to help businesses grow.  Each board is custom designed and assembled by the FSBDC at UCF’s ABC program manager Jill Kaufman. The FSBDC acts as a matchmaker between established local businesses and area professionals who volunteer their expertise as members of an advisory board, with the volunteers selected to address the specific needs of the FSBDC client.

“Jill did such a great job for us,” Ken Poulin remarked. “She and FSBDC handpicked people who had lots of good information about what we are trying to do. They were small business owners like us, folks who had built businesses and sold them. We had an accountant, a banker and even a guy who had been in restoration – our business! – for forty years.”

“We met with our Advisory Board regularly over the course of about two years,” continued Anne-Marie Poulin. “We had a team that we could ask questions of and they’d give us answers. We’ll admit that sometimes those answers weren’t what we wanted to hear. However, they were the answers we needed to hear and therefore all the more valuable. Our ABC meetings created a really significant level of accountability for us that helped us grow our business.”

Working with their Advisory Board Council, the Poulins concentrated on strengthening the foundation of their business. They developed the policies, procedures, checklists and handbooks they needed to expand or “scale” their business, as they like to say. As a result, First Response was able to put processes in place that are driving revenue increases and earning them recognition as one of “Volusia’s Best” businesses.

“The ABC was an amazing experience for us,” concluded Ken Poulin. “We look back on the other businesses we’ve started and only wish we’d come to the FSBDC sooner. We’re just really happy to have them assisting us now.”

Nanospective; Roger Greenwald; Brenda Prenitzer

NanoSpective, Inc.

One of the greatest challenges a small business faces is transitioning from its startup phase to being an established, high-performing second stage company. It is not for the faint of heart. The changes in strategy, organization and culture are often profound. But the rewards can be dramatically positive for all of the key stakeholders: owners, employees and clients. Nanospective, Inc. certainly found that to be the case when it made the transition to its second stage of growth with assistance from the Florida SBDC at the University of Central Florida (FSBDC at UCF).

Nanospective likes to say is delivers “Big Solutions to Small Problems” because it provides advanced materials characterization analytical services and consultation to clients around the world using advanced imaging and spectroscopic instruments to determine what atoms are present in a material and how they are arranged. Those two relationships determine every physical property about a material: is it brittle, will it bend, does it conduct electricity, can it be seen through, for example. It is this kind of information associated with molecular science that the experts at Nanospective provide to their clients, primarily related to quality control and intellectual property protection.

The company was founded by four UCF PhDs in 2003, with initial assistance from the UCF Business Incubator and the Florida SBDC at UCF. Based upon what they had studied in school and then used in corporate America, they innovated with a heavy emphasis on client service. The company grew to be a profitable business but, like most startups, hit a wall where growth was harder and harder to come by. It was then that Nanospective turned again to the FSBDC at UCF and its consultant Roger Greenwald.

“We started working with the FSBDC again and with Roger because we wanted to change from being a lifestyle business and put ourselves in position to understand how to really move forward and grow,” says Brenda Prenitzer, President and CEO of Nanospective. “At the time, we had four, then three, owner-employees leading by democracy, each with different visions for the future. We had evolved into three different companies each working from home. We had reached a plateau.”

At no cost to the company, Greenwald and the FSBDC team were brought in to help Nanospective make the transition to being a second stage growth company. They assisted by helping to develop a strategic growth plan, providing financial analysis, giving marketing and business development direction and offering guidance on organizational structure and development.

“Our experience with the FSBDC has been fabulous,” Prenitzer says. “Roger Greenwald has been immensely helpful to us. While it wasn’t easy and required extremely delicate navigation, we have transitioned successfully to a single-owner company with a unified vision and strong corporate culture. We are fortunate that the two other owners chose to remain to do what they love: be great scientists. We have developed a Nanospective ‘Way’ focused on both our clients’ and our employees’ success. And we have achieved superior business results, delivering an average of 25% revenue growth year over year and adding 9 new employees to meet the needs of our clients, she concluded.”

Alex Aviles; Pauline Davis; Dealer Service Alternative;

Dealer Service Alternative

Dealer Service Alternative is a European car owner’s dream come true. It services, repairs and maintains all makes and models of vehicles but specializes in European cars, especially Mercedes, BMW and Audi. Owner Alex Aviles prides himself in offering his clients and their vehicles a dealership-level experience at fair prices. Aviles motto is “dealer quality service at friendly prices.”

When he founded and launched Dealer Service Alternative, Aviles’ had a lot of ideas about the direction he wanted to take his company. But before he started investing his money, he wanted to make sure he was on the right path. That’s when a friend suggested he visit the Florida SBDC at UCF for a no-cost consultation with one of their expert consultants.

“When I started my company, I knew I could be a top technician and manager. But there were a lot of business matters I was not trained in at the dealership where I came from. Issues like licensing, procurement and leases were all unfamiliar to me,” remarked Aviles.

It was at the FSBDC that Aviles met Pauline Davis, a consultant specializing in finance and business accounting. “I went in with the original idea that I would buy an existing business. But Pauline Davis showed me a different approach, one that wouldn’t require so much funding. So I purchased some equipment, got some leads and partnered with another company to share space in our building,” Aviles says.

“The FSBDC helped me to figure out all the ‘ins’ and ‘outs’ of business that I had no idea about,” continued Aviles. Working with Davis and other FSBDC consultants, Dealer Service Alternative moved to a better location, upgraded their website and implemented an internet marketing campaign that was tailored to Aviles’ needs and his budget.

“Between implementing my online marketing campaign in stages, my wife joining the company to manage the finances and the help I received from the FSBDC, we have pretty much doubled the size of our business in the past year,” Aviles noted. “Now we’ve outgrown our space and I’m looking forward to expanding into a new location with all the convenience and comfort of a dealership, only not so fancy or expensive for my customers. I want a showplace that is a reflection of how well we treat our clients’ babies, err, vehicles,” concluded Aviles with a smile.

“My experience with the FSBDC at UCF has been nothing but great,” Aviles says. “They’ve always had answers to my questions, and if they didn’t, they found the answer. It’s an amazing set of resources they have over there – all under one roof. They are like a business encyclopedia…the business Google. I say ‘Thank You’ for all you’ve done, Ms. Davis and FSBDC.”

Pond Science; EFSC; FSBDC; Success Story

Pond Science LLC Thriving with Support from Florida SBDC at Eastern Florida State College

Brevard Company Making Aquatic Ecosystems Healthy and Beautiful

February 1, 2017
FOR IMMEDIATE RELEASE

Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or hthayer@ucf.edu

Orlando, FL – Water is a big issue for Florida and its future growth. Population growth, agriculture and industry threaten the natural beauty and water quality of our springs, waterways and wetlands. Invasive foreign plant life infests our ponds and streams. In the face of these challenges, there are solutions to be had and business opportunities to be pursued.

Pond Science LLC of Brevard County, FL, led by founder and owner Laura Parkel, was started 10 years ago to improve the ecology and enhance the natural beauty of Central Florida’s ponds and shorelines. Building on a B.A. in Limnology (Freshwater Ecology), her experience as an Aquatic Biologist at Walt Disney World and a subsequent M.S. in Soil and Water Science with emphasis in wetlands and aquatic systems from the University of Florida, through Pond Science LLC Parkel has set about “to create healthy, beautiful ponds” in two ways:  by revitalizing earth-bottom retention ponds and by building, rebuilding and/or repairing water gardens and features, and maintaining both.

By strategically deploying aerators to re-oxygenate the water and removing exotic nuisance weeds, Pond Science is able to rid retention ponds of muck, make the water clearer and cleaner and create a healthy environment for water creatures, insects and native plants. As trained and certified aquascape contractors, Parkel and her team are able build beautiful new water gardens, or repair and rebuild those that were originally installed by untrained developers and landscapers.

As worthwhile as Pond Science’s mission is, it is still a business and Parkel wanted to make sure it was sustainable and growing. Based upon her experience at weVentures, the Florida Institute of Technology’s program for ‘womenpreneurs’, she turned to Martin Duffy, a consultant at and the Area Manager of the Florida SBDC at Eastern Florida State College, a satellite office of the FSBDC at UCF. With support from Duffy and his FSBDC team, Parkel has been successfully growing her business ever since.

The assistance from the FSBDC has come in a variety of areas. Parkel and her employees attended seminars to build their marketing and finance knowledge. The company leveraged the FSBDC’s market research databases to identify business opportunities. And she benefited from Duffy’s consulting in the form of improved budgeting, financial forecasting and online marketing.

“My business has grown tremendously since we started working with the FSBDC,” says Parkel. “We have doubled our revenues and been able to hire two new employees. I may be an expert in aquatic science but, on the business side, I didn’t know what I didn’t know before. Now, with the help of the FSBDC, I want to see what else I need to know to take the company to the next level.”

“Building a marketing plan; financial management training; digital marketing best practices: these are just some of the services our team at the FSBDC can provide,” remarked Duffy. “We have the people to do labor-intensive market research as well as tools and databases that small businesses don’t have access to. Bring the whole package together and we are able to make a big difference in the community.”

— FSBDC —

About the FSBDC at UCF

With its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida SBDC at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Research & Commercialization and the Florida SBDC Network (FSBDC Network). THE FSBDC at UCF provides business seminars and no-cost, one-on-one business consultation to emerging and established businesses. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 10 service centers across Central Florida.

In 2015, the FSBDC at UCF served almost 7,000 entrepreneurs in Central Florida through consulting and training, resulting in more than 7,300 jobs created, retained or saved; $990 million in sales growth; $74.4 million in capital formation; $101.7 million in government contract awards; and 111 new businesses started.

About the FSBDC Network

The FSBDC at UCF is a member of the Florida SBDC Network, a statewide service network funded in part through cooperative agreements with the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network is hosted by the University of West Florida and is nationally accredited by the Association of SBDCs. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

For over 35 years, the FSBDC Network has nourished a statewide partnership between higher education and economic development organizations, dedicated to providing emerging and established business owners with management and technical assistance, enabling overall growth and increased profitability for the businesses and economic prosperity for the state. The FSBDC Network is a statewide service system of 41 centers with 60 outreach locations, including the FSBDC at UCF.

In 2015, the Florida SBDCs served almost 45,500 entrepreneurs and small business owners through consulting and training, resulting in 217,849 jobs created, retained or saved; $29.3 billion in sales growth; $947.4 million in capital accessed; $2.1 billion in government contract awards; and 3,857 new businesses started.

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862

Pond Science

Pond Science

Water is a big issue for Florida and its future growth. Population growth, agriculture and industry threaten the natural beauty and water quality of our springs, waterways and wetlands. Invasive foreign plant life infests our ponds and streams. In the face of these challenges, there are solutions to be had and business opportunities to be pursued.

Pond Science LLC of Brevard County, FL, led by founder and owner Laura Parkel, was started 10 years ago to improve the ecology and enhance the natural beauty of Central Florida’s ponds and shorelines. Building on a B.A. in Limnology (Freshwater Ecology), her experience as an Aquatic Biologist at Walt Disney World and a subsequent M.S. in Soil and Water Science with emphasis in wetlands and aquatic systems from the University of Florida, through Pond Science LLC Parkel has set about “to create healthy, beautiful ponds” in two ways:  by revitalizing earth-bottom retention ponds and by building, rebuilding and/or repairing water gardens and features, and maintaining both.

By strategically deploying aerators to re-oxygenate the water and removing exotic nuisance weeds, Pond Science is able to rid retention ponds of muck, make the water clearer and cleaner and create a healthy environment for water creatures, insects and native plants. As trained and certified aquascape contractors, Parkel and her team are able build beautiful new water gardens, or repair and rebuild those that were originally installed by untrained developers and landscapers.

As worthwhile as Pond Science’s mission is, it is still a business and Parkel wanted to make sure it was sustainable and growing. Based upon her experience at weVentures, the Florida Institute of Technology’s program for ‘womenpreneurs’, she turned to Martin Duffy, a consultant at and the Area Manager of the Florida SBDC at Eastern Florida State College, a satellite office of the FSBDC at UCF. With support from Duffy and his FSBDC team, Parkel has been successfully growing her business ever since.

The assistance from the FSBDC has come in a variety of areas. Parkel and her employees attended seminars to build their marketing and finance knowledge. The company leveraged the FSBDC’s market research databases to identify business opportunities. And she benefited from Duffy’s consulting in the form of improved budgeting, financial forecasting and online marketing.

“My business has grown tremendously since we started working with the FSBDC,” says Parkel. “We have doubled our revenues and been able to hire two new employees. I may be an expert in aquatic science but, on the business side, I didn’t know what I didn’t know before. Now, with the help of the FSBDC, I want to see what else I need to know to take the company to the next level.”

“Building a marketing plan; financial management training; digital marketing best practices: these are just some of the services our team at the FSBDC can provide,” remarked Duffy. “We have the people to do labor-intensive market research as well as tools and databases that small businesses don’t have access to. Bring the whole package together and we are able to make a big difference in the community.”

BedTop, FSBDC, UCF, Palm Coast, Flagler

Bedtops Mattress Clearance Center

Imagine moving your home more than 1200 miles and starting a new business in a new and unfamiliar city… simultaneously.  Sounds like a steep climb, doesn’t it? But that’s exactly what Judy and Gary Lemay did. And they couldn’t be happier.

They have fallen in love with their new hometown of Palm Coast and its residents, “the nicest people in the world” according to the Lemays. At the same time, they have successfully launched and are now watching their new company, Bedtops Mattress Clearance Center, build a loyal customer base and grow into a profitable local business.

Bedtops Mattress Clearance Center sells brand new, name brand, direct-from-the-manufacturer mattresses which allows them to offer their customers the lowest possible prices. “Make us your last stop and best stop in mattress buying,” says Judy Lemay. Our company prides itself in making deliveries available using local people who are polite and caring. “We’re all family here” states Judy.

The Lemays will be the first to tell you they didn’t get the business up and running and growing alone. “We didn’t know the market. We didn’t know what location to pick. We didn’t know if we’d get a warehouse,” says Gary Lemay. “So, the first thing we did was go to the Palm Coast Business Assistance Center (BAC). That’s where we found the Florida SBDC at UCF-Palm Coast and FSBDC consultant Mike Oppenheim. Mike and the FSBDC have made all the difference.”

The Florida SBDC offers entrepreneurs and business owners expert, no-cost consulting, business training workshops and seminars and access to major market research database resources. Thanks to Oppenheim, the Lemays were able to benefit from many of these services.

“At the beginning, I’m not sure how fast we would have moved,” remarked Judy Lemay. “We were pretty sure we could be successful. But after we met with Mike Oppenheim, we said ‘We can do this. We can make this happen.’ And so we did.”

The FSBDC provided the Lemays with the outline for how to open their business in Palm Coast. Through Oppenheim, it provided tax information they needed, direction on signing up for a resale certificate, market data on local demographics and possible warehouse /sales office locations. All in the Lemay’s first meeting with him.

“As an entrepreneur, when you get excited about your business, sometimes you can be tempted to spend money too fast,” continued Gary Lemay. “You want to do this. You want to do that. You see opportunities everywhere. That’s where the FSBDC came in. We were fortunate to have Mike advising us because he would get our feet back on the ground and help us take things one step at a time.”

“To all the entrepreneurs out there, we say ‘Go use the resources of the FSBDC’ because there’s going to be something you didn’t think of or something you didn’t plan for. And when that happens, the folks at the FSBDC have your back. It’s the only way to go.”

Eagle Equipment Service 1, Corp.

Success costs money. Business owners learn quickly that they often need additional funds to finance their growth. Sometimes it can come from their cash flow. Or an investor. Or from a bank. One thing is almost certain: if a business is going to look externally for financing, they are going to need a business plan with reliable and defendable financial forecasts.

And that is where Javier Berrios, President of Eagle Equipment Service 1, Corp. found himself. Eagle Equipment Service 1 is in the business of maintaining and repairing waste and recycling equipment. From its workshop in Kissimmee, Florida, the company services trash compactors, balers and other waste management machinery, including providing welding repairs, hydraulic repairs and electrical troubleshooting to manufacturers, warehouses, apartment complexes and grocery stores across Central Florida.= and the Tampa Area.

Business has been booming for Eagle. So much so that the company has outgrown its current 3,000 square foot facility just servicing its existing customers.  And Berrios sees the opportunity for further growth by expansion into waste recycling. But in order to maintain its momentum and position itself for future expansion, Eagle Equipment Service 1 needs more space.

And so, after starting Eagle Equipment Service in 2009 and building it into a successful business, it was time to find a larger space. Berrios decided that his best option was to buy land and build his own building, and approached a local bank for a loan. They requested a business plan and referred Berrios to the local Small Business Development Center (SBDC) for assistance with putting a plan together.

Fortunately, Javier Berrios is a serial entrepreneur, having started businesses in Pennsylvania with the assistance of the local SBDC. With their help, he was able to obtain a Small Business Administration (SBA) guaranteed loan that funded the growth of his companies there. Having benefited from the SBDC up north, he was quick to turn to the Florida SBDC and eventually Rafael Martinez-Pratts, a consultant and the Area Manager for the Florida SBDC at UCF – Osceola County.

According to Berrios, Pratts provided significant assistance with his business plan, making sure that the financial forecasts were sound and that Berrios was able to answer any questions the bank might have. “Rafael and the SBDC have helped me out a lot,” says Berrios. “Not only with my business plan but also with valuable market research, identification of relevant local regulations and permits and introductions to local business and government leaders.”

“The Florida SBDC has a lot of knowledge and expertise that I don’t have,” he continued. “With their help though, I am able to make this business even more successful, including being approved for the loan I wanted: a $700,000 SBA-guaranteed loan for the purchase of land, construction of a new, 12,000 square foot facility and additional equipment. Thanks to the help of the SBDC, I’m now ready to build my building, hire more people and grow my business here in Osceola County.”

Harvey Cohen; Cohen Grossman; Jill Kaufman; ABC; Advisory Board Council; FSBDC; UCF

Cohen Grossman Attorneys At Law

Law firms are more than a group of lawyers coming together to practice the law. In fact, they are businesses that face many of the same challenges as other kinds of businesses; how to manage growth, deal with human resources issues, improve financial performance, drive marketing effectiveness and much more.

Cohen Grossman Attorneys at Law is precisely that kind of law firm: a business entity comprised of a group of lawyers engaging in the practice of law. Led by founder and owner Harvey Cohen, the firm has practices across multiple legal specialties, including insurance claims, personal injury, criminal law, family law, wrongful death, renters’ rights and the list goes on.

Cohen Grossman is a successful firm and was becoming more successful every day.  And that success was demanding that more and more of Harvey Cohen’s time be spent managing the daily operations of the company. As he became more businessman than attorney, Cohen started to ask himself how he could make himself the best business owner possible.

Through networking and a friend, he was referred to the Florida SBDC at UCF and its Advisory Board Council (ABC) program. “My friend told me she’d really enjoyed her Advisory Board and that it had helped her business tremendously,” remarked Atty. Cohen. “I was intrigued and my friend put me in touch with Jill Kaufman, a consultant at the FSBDC as well as the program manager of the ABC program.

The Advisory Board Council is a no-cost board of experts providing advice and council to help businesses grow.  It acts as a matchmaker between established local businesses and area professionals who volunteer their expertise as members of an advisory board, with the volunteers selected to address the specific needs of the FSBDC client.

“Jill Kaufman put a great board together for me,” says Atty. Cohen, “and we had our first meeting in July of 2013. Since then, my Board has been an invaluable resource and gets some of the credit for our ongoing success. We’ve been growing rapidly: we have seen a 167% revenue increase from 2012 to 2015; our employee base has grown more than 160% over the period; and very recently we moved our firm into our own, 33,000 sq. ft. building.”

“For me, one of the best benefits of my ABC was that it forced me to focus time on my business. Anyone who manages a business knows how hard it is to take time away from dealing with day-to-day operations, away from working in the business,” said Atty. Cohen. “My ABC made me take the time, with their help, to evaluate myself and my performance while sharing exemplary ideas to help the firm’s business. The Board’s different perspectives and experiences contributed significantly to how I run the firm today and how I will run it even better in the future.”

“I would recommend the Advisory Board Council to everyone, and I have. It can only help you. I can’t imagine where we’d be without it,” concluded Atty. Cohen. “I think it is such a valuable resource for small businesses that I have even gone a step further and become an ABC volunteer advisor myself.”

DrW Institute, SBDC, Small Business, Success Story, Dr. Wanda Bonet-Gascot

DrW Life Skills Institute

Ever wonder how that colleague of yours at work always manages to successfully navigate around the day-to-day drama that seems to exist in every modern company?  Have you wished you had more of what they have? In fact, you probably have more of that special quality than you think.

That special quality is called emotional intelligence. Emotional intelligence (EQ) is the ability to identify, use, understand, and manage emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges, and defuse conflict.

Dr. Wanda Bonet-Gascot recognized that EQ is an under-emphasized skill set in today’s business and personal life. Seeing that gap, she undertook to build an emotional intelligence educational institution that would teach EQ coaching skills and help create careers for EQ coaching professionals. And from there, the EQ coaches and trainers could begin training individuals and corporations in emotional intelligence skills that will help them manage their personal relationships and improve their leadership abilities.

So was born the DRW Life Skills Institute, based in Kissimmee, Florida. Like all new concepts, it was an uphill fight at the outset. Although DRW joined the UCF Business Incubator in Kissimmee and benefited from their support, as time passed the company found it was having trouble attracting audiences to their seminars and didn’t know what next to do.

It was at that moment that Wanda decided to step back and look for additional assistance. She decided she wanted to work “on’ her business, not just ‘in’ her business is how she describes it. She turned to the Florida SBDC at UCF’s office in Kissimmee/Osceola County for the help she needed.

It started with her attending a FSBDC seminar where she learned about its services: no-cost, confidential consulting, seminars and workshops, and extensive information resources. Wanda latched onto the consulting services and made an appointment to meet with Rafael Pratts, the FSBDC area manager for the Kissimmee/Osceola County Office.

“I decided that brainstorming with an expert like Rafael was my best option,” says Wanda, “and I was right.” They reviewed DRW’s business plan, assessed new options and dug down into the company’s value proposition. “They are so welcoming, honest, calm, thoughtful, and analytical,” Wanda states. “As an entrepreneur, I rely  upon the FSBDC to help me with guidance to make better decisions about where I want to take the Institute.”

Based on their discussions, the company set out on an expanded path built around offering a complete emotional intelligence curriculum aimed at those wanting a career in EQ and a meaningful return-on-investment from their Institute tuition.  And the transition has worked. The DRW Life Skills Institute is looking forward to graduating 25 coaches in December 2105 and is looking at international and domestic expansion plans.

“The FSBDC has been and is an amazing resource,” concluded Wanda. “For those entrepreneurs and business owners looking for that push, that mentorship, that information which will get them over hurdles in the market and up to the next level of success, the FSBDC is the place to go.”