Eagle Equipment Service 1, Corp.

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Success costs money. Business owners learn quickly that they often need additional funds to finance their growth. Sometimes it can come from their cash flow. Or an investor. Or from a bank. One thing is almost certain: if a business is going to look externally for financing, they are going to need a business plan with reliable and defendable financial forecasts.

And that is where Javier Berrios, President of Eagle Equipment Service 1, Corp. found himself. Eagle Equipment Service 1 is in the business of maintaining and repairing waste and recycling equipment. From its workshop in Kissimmee, Florida, the company services trash compactors, balers and other waste management machinery, including providing welding repairs, hydraulic repairs and electrical troubleshooting to manufacturers, warehouses, apartment complexes and grocery stores across Central Florida.= and the Tampa Area.

Business has been booming for Eagle. So much so that the company has outgrown its current 3,000 square foot facility just servicing its existing customers.  And Berrios sees the opportunity for further growth by expansion into waste recycling. But in order to maintain its momentum and position itself for future expansion, Eagle Equipment Service 1 needs more space.

And so, after starting Eagle Equipment Service in 2009 and building it into a successful business, it was time to find a larger space. Berrios decided that his best option was to buy land and build his own building, and approached a local bank for a loan. They requested a business plan and referred Berrios to the local Small Business Development Center (SBDC) for assistance with putting a plan together.

Fortunately, Javier Berrios is a serial entrepreneur, having started businesses in Pennsylvania with the assistance of the local SBDC. With their help, he was able to obtain a Small Business Administration (SBA) guaranteed loan that funded the growth of his companies there. Having benefited from the SBDC up north, he was quick to turn to the Florida SBDC and eventually Rafael Martinez-Pratts, a consultant and the Area Manager for the Florida SBDC at UCF – Osceola County.

According to Berrios, Pratts provided significant assistance with his business plan, making sure that the financial forecasts were sound and that Berrios was able to answer any questions the bank might have. “Rafael and the SBDC have helped me out a lot,” says Berrios. “Not only with my business plan but also with valuable market research, identification of relevant local regulations and permits and introductions to local business and government leaders.”

“The Florida SBDC has a lot of knowledge and expertise that I don’t have,” he continued. “With their help though, I am able to make this business even more successful, including being approved for the loan I wanted: a $700,000 SBA-guaranteed loan for the purchase of land, construction of a new, 12,000 square foot facility and additional equipment. Thanks to the help of the SBDC, I’m now ready to build my building, hire more people and grow my business here in Osceola County.”

Harvey Cohen; Cohen Grossman; Jill Kaufman; ABC; Advisory Board Council; FSBDC; UCF

Cohen Grossman Attorneys At Law

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Law firms are more than a group of lawyers coming together to practice the law. In fact, they are businesses that face many of the same challenges as other kinds of businesses; how to manage growth, deal with human resources issues, improve financial performance, drive marketing effectiveness and much more.

Cohen Grossman Attorneys at Law is precisely that kind of law firm: a business entity comprised of a group of lawyers engaging in the practice of law. Led by founder and owner Harvey Cohen, the firm has practices across multiple legal specialties, including insurance claims, personal injury, criminal law, family law, wrongful death, renters’ rights and the list goes on.

Cohen Grossman is a successful firm and was becoming more successful every day.  And that success was demanding that more and more of Harvey Cohen’s time be spent managing the daily operations of the company. As he became more businessman than attorney, Cohen started to ask himself how he could make himself the best business owner possible.

Through networking and a friend, he was referred to the Florida SBDC at UCF and its Advisory Board Council (ABC) program. “My friend told me she’d really enjoyed her Advisory Board and that it had helped her business tremendously,” remarked Atty. Cohen. “I was intrigued and my friend put me in touch with Jill Kaufman, a consultant at the FSBDC as well as the program manager of the ABC program.

The Advisory Board Council is a no-cost board of experts providing advice and council to help businesses grow.  It acts as a matchmaker between established local businesses and area professionals who volunteer their expertise as members of an advisory board, with the volunteers selected to address the specific needs of the FSBDC client.

“Jill Kaufman put a great board together for me,” says Atty. Cohen, “and we had our first meeting in July of 2013. Since then, my Board has been an invaluable resource and gets some of the credit for our ongoing success. We’ve been growing rapidly: we have seen a 167% revenue increase from 2012 to 2015; our employee base has grown more than 160% over the period; and very recently we moved our firm into our own, 33,000 sq. ft. building.”

“For me, one of the best benefits of my ABC was that it forced me to focus time on my business. Anyone who manages a business knows how hard it is to take time away from dealing with day-to-day operations, away from working in the business,” said Atty. Cohen. “My ABC made me take the time, with their help, to evaluate myself and my performance while sharing exemplary ideas to help the firm’s business. The Board’s different perspectives and experiences contributed significantly to how I run the firm today and how I will run it even better in the future.”

“I would recommend the Advisory Board Council to everyone, and I have. It can only help you. I can’t imagine where we’d be without it,” concluded Atty. Cohen. “I think it is such a valuable resource for small businesses that I have even gone a step further and become an ABC volunteer advisor myself.”

DrW Institute, SBDC, Small Business, Success Story, Dr. Wanda Bonet-Gascot

DrW Life Skills Institute

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Ever wonder how that colleague of yours at work always manages to successfully navigate around the day-to-day drama that seems to exist in every modern company?  Have you wished you had more of what they have? In fact, you probably have more of that special quality than you think.

That special quality is called emotional intelligence. Emotional intelligence (EQ) is the ability to identify, use, understand, and manage emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges, and defuse conflict.

Dr. Wanda Bonet-Gascot recognized that EQ is an under-emphasized skill set in today’s business and personal life. Seeing that gap, she undertook to build an emotional intelligence educational institution that would teach EQ coaching skills and help create careers for EQ coaching professionals. And from there, the EQ coaches and trainers could begin training individuals and corporations in emotional intelligence skills that will help them manage their personal relationships and improve their leadership abilities.

So was born the DRW Life Skills Institute, based in Kissimmee, Florida. Like all new concepts, it was an uphill fight at the outset. Although DRW joined the UCF Business Incubator in Kissimmee and benefited from their support, as time passed the company found it was having trouble attracting audiences to their seminars and didn’t know what next to do.

It was at that moment that Wanda decided to step back and look for additional assistance. She decided she wanted to work “on’ her business, not just ‘in’ her business is how she describes it. She turned to the Florida SBDC at UCF’s office in Kissimmee/Osceola County for the help she needed.

It started with her attending a FSBDC seminar where she learned about its services: no-cost, confidential consulting, seminars and workshops, and extensive information resources. Wanda latched onto the consulting services and made an appointment to meet with Rafael Pratts, the FSBDC area manager for the Kissimmee/Osceola County Office.

“I decided that brainstorming with an expert like Rafael was my best option,” says Wanda, “and I was right.” They reviewed DRW’s business plan, assessed new options and dug down into the company’s value proposition. “They are so welcoming, honest, calm, thoughtful, and analytical,” Wanda states. “As an entrepreneur, I rely  upon the FSBDC to help me with guidance to make better decisions about where I want to take the Institute.”

Based on their discussions, the company set out on an expanded path built around offering a complete emotional intelligence curriculum aimed at those wanting a career in EQ and a meaningful return-on-investment from their Institute tuition.  And the transition has worked. The DRW Life Skills Institute is looking forward to graduating 25 coaches in December 2105 and is looking at international and domestic expansion plans.

“The FSBDC has been and is an amazing resource,” concluded Wanda. “For those entrepreneurs and business owners looking for that push, that mentorship, that information which will get them over hurdles in the market and up to the next level of success, the FSBDC is the place to go.”

RE Plumbing, SBDC, Seminole County

Florida SBDC at Seminole State College’s Advisory Board Council Helps R. E. Martin Plumbing Grow its Business

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Local Commercial Plumber Credits Seminole ABC with Enabling Company to Work ‘On’ its Business, Not Just ‘In’ It.

November 3, 2015

FOR IMMEDIATE RELEASE

Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or hthayer@bus.ucf.edu

Orlando, FL – There are times in every business’s evolution when it can feel to management like they’ve taken their company’s growth as far as they can. Often they are unsure about what to do next if they are to continue growing the business.

And that is where Robert Martin, president of R. E. Martin Plumbing, Inc., and his management team of Vice President (and Dad) Bob Martin and Chief Administrator (and wife) Juanita found themselves in early 2014. The company had had success providing commercial plumbing services to the hospitality, medical and light industrial industries but now felt like they’d come to a standstill and taken the company as far as they could take it.

Fortunately, Juanita was just graduating from Seminole State College. She turned to the school’s Career Development Center which recommended the company talk with a consultant at the Florida SBDC at UCF’s Seminole State College sub-center. After an initial meeting in which the company’s current situation and needs were accessed with guidance from the FSBDC’s Seminole State manager Amy Kirkland, it was decided that R. E. Martin would apply for the FSBDC’s Seminole Advisory Board Council (SABC) program.

An FSBDC Advisory Board Council is a no-cost board of experts providing advice and council to help businesses grow.  The program acts as a matchmaker between established businesses and area professionals who volunteer their expertise as members of an advisory board, with the volunteers selected explicitly and specifically to address the needs of the FSBDC client. The ABC meets periodically, usually quarterly, to review the company’s business and recommend action steps to drive growth.

In short order, the company was accepted into the program. The FSBDC went to work putting together an advisory board comprised of volunteers especially suited to assisting R. E. Martin with their unique challenges. The company’s ABC had their first meeting in mid-2014 and dug into the company’s marketing, financial management and operations to find new or better avenues for growth.

The collaboration between R. E. Martin and its Advisory Board Council has been extremely successful. “With the SBDC’s help, we have been able to move forward and progress to our current stage,” commented Robert Martin. “Since we started with our Advisory Board Council, we have doubled our revenues and doubled our number of employees. We have a new focus on our marketing that’s helped us in the marketplace. And we are looking forward to the continued support of our ABC and the FSBDC for future growth.”

“If you are an entrepreneur coming out of the field, as I was,” Robert went on, “you know the work side but not necessarily the business side of your company. The SBDC helps you branch out and start working on the business, not just in the business.”

VP Bob Martin summarized R. E. Martin’s FSBDC experience best, Robert says, when Bob said, “If you truly want to grow your business, you will want to work with the FSBDC.”

— FSBDC —

About the FSBDC at UCF

With its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida SBDC at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Research & Commercialization and the Florida SBDC Network (FSBDC Network). THE FSBDC at UCF provides business seminars and no-cost, one-on-one business consultation to emerging and established businesses. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 10 service centers across Central Florida.

In 2014, the FSBDC at UCF served more than 8,200 entrepreneurs and small business owners through consulting and training, resulting in 12,387 Central Florida jobs created, retained or saved; $1.70 billion in sales growth; $26.1 million in capital formation; $39.7 million in government contract awards; and 105 new businesses started.

About the FSBDC Network

The FSBDC at UCF is a member of the Florida SBDC Network, a statewide service network funded in part through cooperative agreements with the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network is hosted by the University of West Florida and is nationally accredited by the Association of SBDCs. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

For over 35 years, the FSBDC Network has nourished a statewide partnership between higher education and economic development organizations, dedicated to providing emerging and established business owners with management and technical assistance, enabling overall growth and increased profitability for the businesses and economic prosperity for the state. The FSBDC Network is a statewide service system of 41 centers with 60 outreach locations, including the FSBDC at UCF.

In 2014, the Florida SBDCs served almost 30,000 entrepreneurs and small business owners through consulting and training, resulting in 42,644 jobs created, retained or saved; $5.8 billion in sales growth; $142.5 million in capital accessed; $210.2 million in government contract awards; and 486 new businesses started.

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862

ScreenWorks USA, FSBDC, Business Consulting

ScreenWorks USA

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For a small to medium-sized business, growth can be as much of a challenge as a revenue decline. And managing rapid growth was the problem, albeit a good problem, confronting Screenworks USA, a multi-million dollar screen printing, embroidery and dye sublimation business that supplies theme parks and other entertainment companies with customized apparel (t-shirts) and other wearables.

Co-owners Sharad Mehta, President and Brian DiZavala, Executive Vice President and COO wanted to be certain they were steering Screenworks and its growing business in the right direction. Based upon very positive past experiences Mehta had had with the Florida SBDC at UCF and its Advisory Board Council program, the company applied for and was approved for another  Advisory Board Council.

The Florida SBDC at UCF’s Advisory Board Council (ABC) is an economic development program that creates a no-cost professional advisory service for local companies. By acting as a matchmaker between businesses and volunteer advisors, all of whom are professionals in the community, the Advisory Board Council program acts to provide companies with business expertise that can directly address the company’s issues and that would otherwise be cost prohibitive and unavailable to a small to medium- sized business.  And the contribution that Advisory Board Council assistance can make covers many sides of a business including operations, marketing, financial management, cost reduction, leadership development and succession planning, among others.

Mehta and DiZavala worked with Advisory Board Council Program Manager Jill Kaufman, who hand-picked a team of board members to address the company’s needs and manage their growth. Experts in corporate finance, operations and marketing, comprised Screenworks’ board of advisors. The Board met with Mehta and DiZavala quarterly for review and counseling on a variety of issues, including operations and growth management strategies.

Over the course of the board’s tenure, Mehta and DiZavala made some important decisions about how they wanted to grow their business going forward and took some strategic options they were considering off the table. “We had very experienced people on our board. We made sure we were well prepared for each meeting and had a clear picture of our company’s direction and our financial performance,” Mehta said. “As a result, over time a strategy for the company’s growth became clear.”

According to Mehta and DiZavala, the assistance of their Advisory Board Council has paid handsome dividends for Screenworks. “Our success has come as a result of some of the efforts of our Advisory Board and has helped us not only quadruple our sales but also increase our employee base by about 100 and build our building,” remarked DiZavala.

“I do not think any business which is growing should be without an Advisory Board Council,” commented Mehta. “Every business can benefit from using not only the services of the FSBDC but also an Advisory Board Council.  I wouldn’t want to be a company without an ABC.  And I recommend every business in Central Florida avail themselves of all the resources that the FSBDC offers.”

Caskey's Mower Shop, Gravely, eXmark, Stihl, Dixie Chopper

Caskey’s Lawn and Garden Center

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Business owners have many choices when it comes to growing their company. Among the many available options, they can choose sales and marketing initiatives, adding to their product or service line or even strategic partnerships. For Jason West, owner of JWO Land Management Inc., the choices were few; results from the marketing of his lawn care business seemed to have plateaued, he had extended his line of services as far as he could and he didn’t see strategic partnership opportunities that would materially contribute to growing his business.

What to do? In Jason’s case, he decided that diversification of his business beyond lawn care was his best route to growing his company. And, as luck would have it, an opportunity arose for him to acquire a lawn and landscape equipment dealership and repair facility, Caskey’s Mower and Garden. It had all the elements he was looking for: a business in his industry that is an established Lake County company which is both profitable and has a strong reputation locally. Now Jason’s challenge was to find the financial resources to buy the business.

“When I decided I wanted to get into this new business, I wanted to make sure I did it right, “Jason says. To do that, he went to the Florida SBDC at UCF’s Lake County office to understand the steps necessary to purchase the business and get the assistance he needed to make the right decisions in this purchase. At the FSBDC, Jason enrolled in several workshops and connected with Stan Austin, an FSBDC consultant and the area manager. He helped Jason get his arms around the financial side of the business, prepare a business plan and approach lenders with the best application possible.

“It was amazing. Stan was a lifesaver. He spent countless hours guiding me through the purchase process, helping me pull together the necessary financial information and then establish the decision criteria for making the purchase or not,” commented Jason. “And once I made the decision, Stan was there to help me obtain the financing I needed to close the transaction.”

Today, JWO Land Management Inc. is a thriving lawn and landscape service business with a full service equipment dealership and repair facility for all makes and models of small engines. He has two separate sources of revenue that compliment themselves in good markets and bad. And he has his consultant Stan Austin and the FSBDC behind him for future support and consultation.

“The FSBDC is probably one of the best kept secrets in Lake County,” says Jason. “If it wasn’t for them, I wouldn’t be standing here. My whole experience with them has been excellent. Anyone who owns a business is crazy not to take advantage of what they offer. Almost anything you can think of, they can help you with – all at no charge!”

Pauline Davis, Michele Daniele, All Star Property Services, Small Business, Consulting

AllStar Property Services

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For Michele Daniele, CEO of AllStar Property Services, it was a time to rebuild her business. From its founding in 1999, AllStar had been a successful, full-service commercial property maintenance company serving Central Florida. Its services included power sweeping, porter services, pressure washing and window cleaning – all of the services a commercial property owner needs to keep their buildings and grounds in top shape.

In 2006, however, Michele was mobilized and served her country in the military until 2012. When her deployment was over, she returned home a service-disabled veteran, only to find that her company had suffered during her tour of duty. Between her absence and the downturn in the economy, the business had withered. Her time away left her feeling an immense disconnect from it. Michele knew she had to do something and she knew she needed help.

And so she went to the U.S. Department of Veterans Affairs looking for assistance. They referred her to the U.S. Small Business Administration who in turn referred her to the Florida SBDC at the University of Central Florida (SBDC at UCF). There she found the help she was looking for.

“The FSBDC helped me tremendously. They helped me make a fresh start. I went back to the basics and enrolled in their New Venture (now Business Fundamentals) Seminar Series which gave me a new perspective on my business,” said Daniele. “And they opened my eyes to important steps I needed to take to get AllStar growing again, especially the value in writing a business plan.”

After producing a draft of her plan, Daniele began working with FSBDC consultant Pauline Davis to bring it to completion. “With Pauline’s assistance, I was able to understand how to grow my business,” commented Daniele. “The business plan allowed me to see the future of my company.”

The work with the FSBDC has paid off. Since beginning with them, AllStar has grown significantly. It now has 12 employees, more than 130 contacts and sales have tripled. “I wasn’t sure if I could succeed or not when I restarted my business,” Michele says today. “But the FSBDC guided me and influenced me, and helped me find the way forward. I can truly say ‘Thank You” to them for giving me the advice I needed to build my business to where it is today and the encouragement to take my business where I want to go.”

As Michele looks ahead, she is excited about the opportunities she sees in diversifying her customer base to include selling the company’s services to the government, another place the FSBDC can help. “I have come to understand the value of government certifications from the FSBDC and the programs and seminars they offer to help me find and win government contracts,” said Michele.

“Don’t hesitate. Go for it,” Michele said when asked what advice she’d give entrepreneurs about the FSBDC. “They have the ability to grow your business to your highest expectations.”

 

 

Sandra Saft, Sandi Saft, Window Interiors

Window Interiors

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When buildings are constructed today, there is heavy emphasis on energy efficiency, both to lower costs and be as green as possible. Beyond architectural design and glass treatments, one of the most important tools to strengthen or improve a structure’s energy efficiency is the use of shade systems. At the same time, window shade systems can add important interior design elements that make a space more visually appealing. We may not realize it, but window shade systems are an important part of creating beautiful interiors and energy efficient buildings.

The entrepreneur in Sandi Saft, founder and President of Windows Interiors, saw the opportunity in window shade systems. And she found the Florida SBDC at UCF to help her realize her vision. Fast forward to today and Sandi and her team have built an impressive company and been named Small Business Person of the Year for North Florida, in recognition of her business accomplishments, strength under adversity and contributions to the community.

It was more than 25 years ago that Sandi started her company and she began by taking advantage of the FSBDC’s new business seminars to build and expand her business knowledge and perspective.  With that support, she founded Windows Interiors and, with her team at the company behind her, has built a highly successful company.

Window Interiors is a sub-contractor that provides attractive and energy efficient window covering systems. The company works with general contractors, health care systems, national restaurant groups and building management companies. The company has contributed to the beauty and efficiency of a broad range of buildings, including Florida Hospital’s Ginsberg Wing, the Amway Center and, very recently, the Dr. Phillips Center for the Performing Arts, among others.

Sandi is the first to say she hasn’t done it alone. She credits the Window Interiors team for much of what has been accomplished. She is also vocal in her appreciation of Pauline Davis, her consultant at the FSBDC at UCF, who has assisted with focused, one-on-one consulting. “The FSBDC has been very, very helpful. I have been able to rely on its resources and Pauline’s counsel, whether it be about budgeting, human resources or managing growth,” Sandi says. “You don’t need to be a start-up to benefit from their help. The FSBDC has an accumulation of knowledge and experience that every business can call on and benefit from, all at little or no cost.”

And the business results at Window Interiors supports Sandi’s enthusiasm. The company stayed the course through the Great Recession, retaining its employees in the face of the downturn. Today the company is in hiring mode with the largest sales pipeline in the company’s history and a long list of bid requests awaiting a response.

“The award of Small Business Person of the Year is a real honor for me, and for the whole team here at Window Interiors,” Sandi commented. “I would say to any entrepreneur or business owner out there: Go for it! The FSBDC will make sure you are going in the right direction and will provide the help you need.”

Doug Worswick, Certified Slings

Certified Slings & Supply

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Doug Worswick, CEO of Certified Slings, Inc., had a balancing act to do: survive the “great recession” of 2009 while continuing the tradition and legacy from Doug’s Dad by applying his simple philosophy: “Be humble, take care of your team. Your team will take care of our customers and everything else will take care of itself.” Doug was determined to continue to provide quality service and the highest quality products with the team of employees who had helped him build the company.

Certified Slings is a distributor and manufacturer of slings, rigging, overhead lifting, load securement and contractor supplies. In all cases, safety is the highest priority. It counts as its customers the construction, mining, power utilities and theme park industries, as well as the U.S. military.

As he watched many of customers, competitors and partners go out of business during the recession, Doug jumped into action and looked for ways to weather the storm. By doing so, he found and was able to take advantage of the many resources available to businesses in Central Florida, including from the Florida SBDC at UCF.

Although the company had some success internationally, in 2009 Doug went on the offensive and began aggressively pursuing export sales. Despite the perceived risks presented by international markets, Doug invested in the export opportunity and hired a Director of International Sales. The company targeted Latin America and the Caribbean markets and, by uncovering opportunities, building relationships and establishing its brand, it generated positive momentum.

Momentum wasn’t enough for Doug, however, and in 2012 he turned to the FSBDC at UCF to help achieve even greater export success. The FSBDC, with support from Enterprise Florida, produced a customized Export Marketing Plan for Certified Slings that identified new markets, recommended marketing strategies and facilitated in-country contacts.

With the Export Marketing Plan in hand, Certified Slings had a game plan. Doug chose to expand his international team and focused them on effective market entry strategies based on the needs and characteristics of each market and each customer. Doug sought assistance from his FSBDC international trade consultant who, as Doug says, “guided them down the path.”

Today, Certified Slings has seen a 100% increase in its international business and has a strong foundation for the future. It has 110 team members providing quality service and quality products. And, on the strength of his leadership, business success and team-centered philosophy, Doug has been named Small Business Exporter of the Year for the North Florida District, State of Florida and Southeastern United States (Region iv) by the Small Business Administration.

When asked how the FSBDC has helped him, Doug said, “The FSBDC has been great from Day One. The Export Marketing Plan set the standard and now, as the journey continues, every time we have a question or hit a roadblock, they are there for us. The have been helpful, responsive and provided the resources we need. They have been just a tremendous support.”

Carol Craig, Craig Technologies

Craig Technologies

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Carol Craig has done it all. And she has only just begun. But for now, based upon her leadership, business success and service to the community, she has been named the SBA’s Small Business Person of the Year for the State of Florida and is a finalist for the SBA’s highly-regarded national Small Business Person of the Year award.

Carol is CEO of Craig Technologies, an engineering, technology and manufacturing business that she founded in 1999 and has built it to approximately 430 employees and $40 million in revenues. She is or has been on the boards of at least 27 different community and/or charitable institutions. She chose to relocate and expand her business in the City of Cape Canaveral, partly to tap into the highly talented workforce living on the Space Coast but also, and more importantly, as a means to spur economic development in her community that was so negatively affected by the end of the Shuttle program. And she is a wife and mom, deeply involved in her family and raising her children.

Initially, Craig Technologies was a high-end engineering and technical services company serving military and commercial customers. Over the past 15 years, as the company’s reputation for delivering high-quality products and exceptional customer service has grown, Carol has reinvested profits that enabled the company to add product lines and divisions – all based on Craig Technologies’ ability to support projects from concept to real world application with end-users in mind. To help her along, over this period Carol attended seminars, participated in events and received government contracting consulting from the FSBDC at UCF’s sub center at Eastern Florida State College.

It was during this time that Craig Technologies partnered with the Florida SBDC at UCF, supported by Enterprise Florida, to develop an international marketing strategy. Working with Jill McLaughlin, the FSBDC’s International Trade Consultant, the company took advantage of what Carol calls a “great opportunity” to develop an Export Marketing Plan. The Plan targeted foreign markets for Craig, recommended market entry strategies and opportunities for identifying trading partners. “The plan gives a really good basis and foundation for our global push,” Carol says. “We can now go to the international markets with confidence and be far more competitive.”

When asked about her experience with FSBDC, Carol states, “I would tell other business owners to take advantage of the SBDC now, even if you think you don’t have the time. It’s important. They have great programs and will shorten the amount of time it takes to succeed.”

As for her award, Carol concluded by saying, “I am extremely honored to be recognized as the Florida Small Business Person of the Year, not only personally and for my company, but also because it highlights that Brevard County is significant, we are growing and we have new and great things going on here.”