Shelley Powell, Owner of Covenant Cleaning Services

Covenant Cleaning Services: Shining and Growing

Company Benefits from Consulting, Training and Business Recovery Team Assistance Provided by FSBDC at UCF

April 6, 2021


Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or

Sharon Smith, Consultants, FSBDC at UCF, 407.420.4850 or

Orlando – Maintaining a growth path can present challenges for a small business in any economy, but even more so during a pandemic. Fortunately, there are resources and support available to help business owners navigate potential obstacles and capitalize on possible opportunities. Over several years, and especially during 2020, Shelley Powell, the founder and President of Covenant Cleaning Services, called upon the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) for its no-cost consulting services, business training, and market research support. And it has paid off handsomely for her and her company.

Covenant Cleaning Services – “Where Service is our Pledge” – has been providing honest and dependable residential and commercial cleaning services in the Orlando area since 1999. As its name implies, Powell believes her company makes a promise to her clients: to provide high quality people; top end equipment and supplies; and exceptional service. “We pride ourselves in our clients’ satisfaction,” she says. “Taking care of them and any issue that might arise is where we shine.”

Early on in her venture, Powell quickly recognized that caring for customers is one thing, but running a business is all together another. She notes, “when I first started my company, I realized there was so much more about business that I didn’t know, even though I had a background in bookkeeping and accounting. That’s when I turned to the Florida SBDC at UCF.”

“I have utilized a lot of what the FSBDC has to offer,” Powell recalls. “From initially taking classes, to receiving assistance writing a business plan and then getting help with filing for an SBA loan to purchase the property my business is in, I have gained a tremendous amount through the SBDC. For instance, for my loan, my FSBDC consultant Pauline Davis took my financial data and turned it into something of value that helped me get my loan.”

In addition to benefiting from the FSBDC’s consulting, training, and market research support, Powell has been participating in its Business Recovery Team (BRT) service. Intended to assist with revival after the unexpected disruptions of COVID-19 and to build sustainability thereafter, the program is designed to help companies develop and implement customized business strategies, realign their business models and adapt to a new environment. In the case of Covenant Cleaning Services, a team of six (6) SBDC consultants led by consultant Sharon Smith collaborated with Powell to build a new, 3-year strategic business plan, create a business resiliency plan, conduct new market research, produce a new marketing plan, and develop a 2021 financial forecast and budget.

“Since I began working with the FSBDC, I have had amazing, positive changes in my business,” Powell says today. “Everything from an increase in sales – as high as 45% in one year, to going from 23 employees to 38 today, as well as rebalancing our client base to 60% commercial/40% residential, and at the same time increasing our profitability.” All of those wonderful things have happened as a result of Covenant Cleaning Services working with the FSBDC.”

“If I had to use one word to describe the FSBDC, it would be “success”, concludes Powell. “Because that’s what the FSBDC has brought me: success.”

For more information about Covenant Cleaning Services, please visit


About the FSBDC at UCF

Hosted by the University of Central Florida (UCF), and with its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Partnership & Innovation and the Florida SBDC Network.

The Florida SBDC at UCF provides aspiring and existing small businesses with no-cost consulting, low-cost training, and access to business data and research resources. In addition to its core service offering, the Florida SBDC at UCF also offers specialized services to qualifying companies, including capital access, market growth, government contracting, international trade, business continuation, cybersecurity, disaster planning and recovery, and more. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 9 service centers across Central Florida.

In 2020, the FSBDC at UCF served more than 2,800 entrepreneurs in Central Florida with consulting services, resulting in more than 10,000 jobs created, retained or saved; $1.2 billion in sales growth; $92.4 million in capital formation; $92.7 million in government contract awards; and 86 new businesses started. For more information, please visit

About the Florida SBDC Network

For over forty years, the Florida SBDC Network, the state’s principal provider of business assistance [Fl. Stat. 288.001], has nourished a statewide partnership between higher education and economic development to provide existing and emerging small and medium-sized business owners with management and knowledge resources that enable overall growth, increased profitability, and economic prosperity for Florida’s economy.

In 2019, Florida SBDCs provided 114,064 of professional business consulting to over 12,500 client businesses, resulting in almost 38,000 jobs impacted; $4.4 billion in sales generated; $496.5 million in government contracts acquired; and $255.3 million in capital accessed.

A statewide network of over 40 offices, the Florida SBDC is funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network, headquartered at the University of West Florida, is nationally accredited by the Association of SBDCs and is a 2016 recipient of the President’s E Award for Export Service. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for individuals with limited English proficiency. For more information, please visit

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862 |