Buffy Werle - B Organized Today

Declutter. Downsize. Organize. B Organized Today Helping Clients Manage the Mess

September 18, 2019


Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or hthayer@ucf.edu

                 Jairo Batista, Consultant, FSBDC at UCF, 407.420.4853 or Jairo.Batista@ucf.edu

Orlando, FL – Owning and running a business can be a high wire act, fraught with risk and worries about the next step. But it can also be a measured and satisfying walk on dry land if you take the time to get the help you need, educate yourself and act with strategically. Buffy Werle chose the latter course and, with the assistance of the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF), has been able to build a successful, five-year-old business based in Casselberry, Florida.

Mrs. Werle is the founder of B Organized Today, a professional home organizing and downsizing service for homes and businesses. B Organized Today helps clients take on the massive challenge of separating themselves from years of possessions and working through the emotions of being overwhelmed and even sadness when doing so, until they find themselves in a more organized, manageable and better place. “Declutter, Downsize, Organize,” is the B Organized Today mantra.

“We do really extraordinary work helping our clients,” Werle says. “But when it came to running the books and paperwork of a business, I didn’t have that background. I desperately needed to be educated. That’s why I turned to the FSBDC. The close to 15 training seminars I have attended enabled me to develop business skills. Their no-cost consulting helped me prepare a business plan to grow my company to a larger scale. And the digital marketing expertise of my consultant Jairo Batista has made my marketing more effective and successful.”

“The FSBDC has been a really great resource. My experience has been nothing but positive,” Werle continued. “I’ve learned a lot. I’ve made connections through it, even found a few clients. Most important, I’ve gained confidence in myself as a businessperson and know I am moving forward properly.”

B Organized Today has been growing steadily since the FSBDC started assisting Werle. Revenues have been built slowly and carefully to ensure that there was always capacity available to meet or exceed client expectations. Attention has been paid to improving operations, making sure the systems and processes were in place to manage the business effectively, such as implementing an accounting system and adding credit card services.

“I’ve managed our growth to make sure we didn’t get in over our heads,” Werle states. “My focus has been on a really solid foundation and then built from there. Our revenues last month were the best ever. My partner Arianne Archer and I are now talking about expanding the business, adding organizers and serving a larger market area. Our future is bright.”

“I love working with the FSBDC,” concluded Werle. “I have support from smart, experienced business consultants who can see my vision and guide me toward achieving it. I know I can lean on them for knowledge and inspiration. It’s beautiful to know that all along the way I have the help of the FSBDC.”

For information about B Organized Today, please visit https://www.borganizedtoday.com/.


About the FSBDC at UCF

Hosted by the University of Central Florida (UCF), and with its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Partnership & Innovation and the Florida SBDC Network.

The Florida SBDC at UCF provides aspiring and existing small businesses with no-cost consulting, low-cost training, and access to business data and research resources. In addition to its core service offering, the Florida SBDC at UCF also offers specialized services to qualifying companies, including capital access, market growth, government contracting, international trade, business continuation, cybersecurity, disaster planning and recovery, and more. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 10 service centers across Central Florida.

In 2018, the FSBDC at UCF served over 2,500 entrepreneurs in Central Florida with consulting services, resulting in more than 6,500 jobs created, retained or saved; $749 million in sales growth; $36.1 million in capital formation; $178.3 million in government contract awards; and 277 new businesses started. For more information, please visit www.sbdcorlando.com.

About the Florida SBDC Network

For over forty years, the Florida SBDC Network, the state’s principal provider of business assistance [Fl. Stat. 288.001], has nourished a statewide partnership between higher education and economic development to provide existing and emerging small and medium-sized business owners with management and knowledge resources that enable overall growth, increased profitability, and economic prosperity for Florida’s economy.

In 2018, Florida SBDCs have provided professional business consulting to 11,500 client businesses, resulting in more than 38,400 jobs impacted; $4.4 billion in sales generated; $520 million in government contracts acquired; $201.8 million in capital accessed; and 665 new businesses started.

A statewide network of over 40 offices, the Florida SBDC is funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network, headquartered at the University of West Florida, is nationally accredited by the Association of SBDCs and is a 2016 recipient of the President’s E Award for Export Service. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for individuals with limited English proficiency. For more information, please visit www.FloridaSBDC.org.

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862
sbdc@ucf.edu | www.sbdcorlando.com