Floridian Medical Group & Monissima Med Spa Weather the COVID-19 Storm

FSBDC at UCF Helps Healthcare and Aesthetics Companies Get Back to Business and Get Back to Growth

September 16, 2021

FOR IMMEDIATE RELEASE

Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or hthayer@ucf.edu

Elly Membreno, Consultant, FSBDC at UCF – Kissimmee/Osceola County, 407.847-4311 or Elly.Membreno@ucf.edu

Orlando, FL – Small business owners and entrepreneurs in the healthcare and aesthetics industries have faced extraordinary adversity during the COVID-19 pandemic. Patients and clients were adhering to C.D.C. guidelines and avoiding office visits. Faced with these trials and more, Yina Frasure, the owner and operator of two personal care company’s – Floridian Medical Group and Monissima Med Spa – turned to the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) located at the Kissimmee/Osceola County Chamber of Commerce for assistance.

Floridian Medical Group specializes in treating individuals injured in automobile accidents, providing evaluation and treatment of spine-related conditions and acute or chronic pain. Floridian Medical uses the most current diagnostics, therapies, and procedures available, offering appropriate injectable medications, physical therapy, chiropractic care, and massage therapy. Monissima Med Spa practices the art of aesthetic enhancement, addressing the entire range of skin conditions by providing sophisticated treatments and technologies to rejuvenate, revitalize, sculpture, and restore the face and body.

Both Floridian Medical Group and Monissima Med Spa are built on the strength of dedicated healthcare professionals who provide personal, individualized treatments tailored to the unique needs of each patient or client. Like any small business, finding ways to continue growing was a challenge only made worse by the COVID-19 shutdown and ensuing slowdown.

“When the pandemic came, I was in a panic,” recalls Frasure. “I was even thinking of closing the business until I had an email and phone call from Elly Membreno, my consultant at the FSBDC. The FSBDC put together a recovery team to help me through the crisis and that was the best thing that could have happened.”

Expanding upon the traditional services offered by the FSBDC, including its no cost-consulting, seminars and training, and access to extensive market research resources, a team of expert consultants was assembled to help Frasure cope with and recover from damage done by the pandemic, but also to build the company’s resilience and ability to grow. “The FSBDC team looked at every single part of the business I needed help with: administrative, management, marketing, sales, accounting,” Frasure says. Their recommendations and answers “gave me all the confidence and help I could ask for. I started to feel like ‘I got this’ and that’s what I really needed, more than even money.”

“My goal was to have the same profits as I had in 2019,” Frasure continues. “And today, over the past three months, I have had better results and better profits than in 2019. I have restructures one of my businesses and have it operating fully independently. And I have opened another Floridian Medical Group location in another city. So, this year has been great for me after all the support from the FSBDC and I am very happy with that.”

“The FSBDC gave me the help and tools to be successful,” Frasure concludes. “I refer everyone to the FSBDC. They make it so easy for entrepreneurs to be successful.”

For information about Floridian Medical Group, please visit https://www.floridianmedicalgroup.com/. For information about Monissima Med Spa, please visit https://monissimamedspa.com/.

— FSBDC —

About the FSBDC at UCF

Hosted by the University of Central Florida (UCF), and with its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Partnership & Innovation and the Florida SBDC Network.

The Florida SBDC at UCF provides aspiring and existing small businesses with no-cost consulting, low-cost training, and access to business data and research resources. In addition to its core service offering, the Florida SBDC at UCF also offers specialized services to qualifying companies, including capital access, market growth, government contracting, international trade, business continuation, cybersecurity, disaster planning and recovery, and more. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 9 service centers across Central Florida.

In 2020, the FSBDC at UCF served more than 2,800 entrepreneurs in Central Florida with consulting services, resulting in more than 10,000 jobs created, retained or saved; $1.2 billion in sales growth; $92.4 million in capital formation; $92.7 million in government contract awards; and 86 new businesses started. For more information, please visit www.sbdcorlando.com .

About the Florida SBDC Network

For over forty years, the Florida SBDC Network, the state’s principal provider of business assistance [Fl. Stat. 288.001], has nourished a statewide partnership between higher education and economic development to provide existing and emerging small and medium-sized business owners with management and knowledge resources that enable overall growth, increased profitability, and economic prosperity for Florida’s economy.

In 2020, Florida SBDCs provided 162,476 hours of professional business consulting to almost 23,900 client businesses, resulting in almost 38,000 jobs impacted; $4.4 billion in sales generated; $335 million in government contracts acquired; and $385.8 million in capital accessed.

A statewide network of over 40 offices, the Florida SBDC is funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network, headquartered at the University of West Florida, is nationally accredited by the Association of SBDCs and is a 2016 recipient of the President’s E Award for Export Service. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for individuals with limited English proficiency. For more information, please visit www.FloridaSBDC.org.

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862
sbdc@ucf.edu | www.sbdcorlando.com