Caskey's Mower Shop, Gravely, eXmark, Stihl, Dixie Chopper

Lake County Business Diversifies with Purchase of Local Business

Caskey’s Mower and Garden Center Acquired by JWO Land Management Inc. with Assistance of FSBDC at UCF in Lake County

July 8, 2015



Stan Austin, Area Manager, FSBDC at UCF in Lake County, 407.529.8774 or

Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or

Orlando – Business owners have many choices when it comes to growing their company. Among the many available options, they can choose sales and marketing initiatives, adding to their product or service line or even strategic partnerships. For Jason West, owner of JWO Land Management Inc., the choices were few; results from the marketing of his lawn care business seemed to have plateaued, he had extended his line of services as far as he could and he didn’t see strategic partnership opportunities that would materially contribute to growing his business.

What to do? In Jason’s case, he decided that diversification of his business beyond lawn care was his best route to growing his company. And, as luck would have it, an opportunity arose for him to acquire a lawn and landscape equipment dealership and repair facility, Caskey’s Mower and Garden. It had all the elements he was looking for: a business in his industry that is an established Lake County business which is both profitable and has a strong reputation locally. Now Jason’s challenge was to find the financial resources to buy the business.

“When I decided I wanted to get into this new business, I wanted to make sure I did it right, “Jason says. To do that, he went to the Florida SBDC at UCF’s Lake County office to understand the steps necessary to purchase the business and get the assistance he needed to make the right decisions in this purchase.

At the FSBDC, Jason enrolled in several workshops and connected with Stan Austin, an FSBDC consultant and the area manager, who helped Jason in a variety of ways. He helped him get his arms around the financial side of the business, prepare a business plan and approach lenders with the best application possible.

“It was amazing. Stan was a lifesaver. He spent countless hours guiding me through the purchase process, helping me pull together the necessary financial information and then establish the decision criteria for making the purchase or not,” commented Jason. “And once I made the decision, Stan was there to help me obtain the financing I needed to close the transaction.”

Today, JWO Land Management Inc. is a thriving lawn and landscape service business with a full service equipment dealership and repair facility for all makes and models of small engines. He has two separate sources of revenue that compliment themselves in good markets and bad. And he has his consultant Stan Austin and the FSBDC behind him for future support and consultation.

“The FSBDC is probably one of the best kept secrets in Lake County,” says Jason. “If it wasn’t for them, I wouldn’t be standing here. My whole experience with them has been excellent. Anyone who owns a business is crazy not to take advantage of what they offer. Almost anything you can think of, they can help you with – all at no charge!”


About the FSBDC at UCF

With its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida SBDC at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Research & Commercialization and the Florida SBDC Network (FSBDC Network). THE FSBDC at UCF provides business seminars and no-cost, one-on-one business consultation to emerging and established businesses. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 10 service centers across Central Florida.

In 2014, the FSBDC at UCF served more than 8,200 entrepreneurs and small business owners through consulting and training, resulting in 12,387 Central Florida jobs created, retained or saved; $1.70 billion in sales growth; $26.1 million in capital formation; $39.7 million in government contract awards; and 105 new businesses started.

About the FSBDC Network

The FSBDC at UCF is a member of the Florida SBDC Network, a statewide service network funded in part through cooperative agreements with the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network is hosted by the University of West Florida and is nationally accredited by the Association of SBDCs. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

For over 35 years, the FSBDC Network has nourished a statewide partnership between higher education and economic development organizations, dedicated to providing emerging and established business owners with management and technical assistance, enabling overall growth and increased profitability for the businesses and economic prosperity for the state. The FSBDC Network is a statewide service system of 41 centers with 60 outreach locations, including the FSBDC at UCF.

In 2014, the Florida SBDCs served almost 30,000 entrepreneurs and small business owners through consulting and training, resulting in 42,644 jobs created, retained or saved; $5.8 billion in sales growth; $142.5 million in capital accessed; $210.2 million in government contract awards; and 486 new businesses started.

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862 |