Art, Makeup, Fashion Brand Features Edgy Sophistication and Affordable Luxury
March 25, 2019
FOR IMMEDIATE RELEASE
Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or firstname.lastname@example.org
Charles Wheeler, Consultant, FSBDC at UCF, 407.420.4846 or Charles.Wheeler@ucf.edu
Orlando, FL – The intersection of creativity and commerce can be hard to find for entrepreneurs and small business owners. Transforming an idea into a business, then imbuing that idea with the passion and desire of an artist, takes energy and resilience and courage. Professional artist Lynne Schaffer had those qualities and more when she came to the Florida SBDC at the University of Central Florida (FSBDC at UCF) for assistance with launching and building her art, makeup and fashion brand, the House of PurgARTory, beginning with PurgARTory Makeup by Lynne Schaffer.
Schaffer’s vision for her company and her brand is clear. “We celebrate edgy sophistication, confidence and individuality, glamour and affordable extravagance. We’re about being vintage, classy, dark, and fun! It’s for strong, independent, creative, bad-ass dames!” says Schaffer. While fashion and art are in the future, Schaffer launched with PurgARTory cosmetics that she says “brings you back to basics with the Classics, the Essentials. We are the affordable luxury, high-quality, richly pigmented, versatile, universal, skin care infused makeup for all skin colors and types.”
Schaffer came to PurgARTory with a visual arts background and more than 15 years as a professional makeup artist representing luxury brands like Dior. “My experience was all on the creative side of the world, with some sales and marketing thrown in,” recalls Schaffer. “But I had some concerns about starting and running a business without guidance about the technical and regulatory issues, as well as wanting to learn everything I need to know about marketing, finance, accounting and the like. That’s why I came to the FSBDC.”
“At the outset, it all seemed too huge and overwhelming for me to take on by myself,” Schaffer continued. “I’d heard that the FSBDC offered courses and workshops, so I signed up to get a foundation of knowledge. From the start, working with the FSBDC has been a very good experience that far exceeded my expectations.”
“First and foremost, and by far the most important and beneficial assistance I received from FSBDC, is the one-on-one, confidential, no-cost consulting I have received from Chuck Wheeler, my FSBDC consultant,” says Schaffer. “The quality of his guidance and his professionalism is what struck me. He walked me through every step of the process. It was so reassuring to work with someone who has had personal experience with the challenges I was dealing with.”
From its start more than a year ago, PurgARTory Makeup by Lynne Schaffer has grown into a successful business. Schaffer is collaborating with others in the arts community, scheduling special makeup events at boutiques and hair salons, and was featured at a fashion show in a prominent local art gallery. She is producing “Pop Up” shops where she works directly with clients introducing the advantages of PurgARTory Makeup by Lynne Schaffer.
“It’s such a relief to know you’re not alone in running your business,” concluded Schaffer. “It can be scary. I don’t feel that way anymore, though, thanks to the FSBDC and Chuck. Their main goal is for us to succeed and that’s just what’s happening for me.”
For information about PurgARTory Makeup, please visit www.purgartory.com.
— FSBDC —
About the FSBDC at UCF
Hosted by the University of Central Florida (UCF), and with its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida SBDC at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Partnership & Innovation and the Florida SBDC Network.
The Florida SBDC at UCF provides aspiring and existing small businesses with no-cost consulting, low-cost training, and access to business data and research resources. In addition to its core service offering, the Florida SBDC at UCF also offers specialized services to qualifying companies, including capital access, market growth, government contracting, international trade, business continuation, cybersecurity, disaster planning and recovery, and more. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 10 service centers across Central Florida.
In 2017, the FSBDC at UCF served over 2,450 entrepreneurs in Central Florida with consulting services, resulting in more than 5,600 jobs created, retained or saved; $623 million in sales growth; $23 million in capital formation; $32 million in government contract awards; and 71 new businesses started.
About the Florida SBDC Network
For over forty years, the Florida SBDC Network, the state’s principal provider of business assistance [Fl. Stat. 288.001], has nourished a statewide partnership between higher education and economic development to provide existing and emerging small and medium-sized business owners with management and knowledge resources that enable overall growth, increased profitability, and economic prosperity for Florida’s economy.
In 2017, Florida SBDCs have provided professional business consulting to 11,750 client businesses, resulting in more than 28,800 jobs impacted; $3.2 billion in sales generated; $145.6 million in government contracts acquired; $135.4 million in capital accessed; and 335 new businesses started.
A statewide network of over 40 offices, the Florida SBDC is funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network, headquartered at the University of West Florida, is nationally accredited by the Association of SBDCs and is a 2016 recipient of the President’s E Award for Export Service. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for individuals with limited English proficiency. For more information, please visit www.FloridaSBDC.org.