Acai Express Osceola Parkway
Nurturing an idea into a profitable business is an entrepreneur’s dream. Turning that dream into a reality can be as challenging as it sounds, however, especially on your own. Sisters Peggy Dawas, Kattia Dawas and Katty Velez wanted to open their own business together but didn’t know how to begin. Fortunately, Peggy recalled her experience working with the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) and its office in Osceola County, FL, so they turned there for guidance. Today, they are glad they did, having become the proud owners of a very successfully launched Acai Express franchise at East Osceola Parkway in Kissimmee.
At Acai Express, the mission is to serve the best tasting, highest quality superfood bowls that go hand- in-hand with a lifestyle based around health and fun. “Our main ingredient is Acai,” describes Peggy Dawas, “a premium, Grade A, 100% organic fruit. It has a lot of flavor on its own, pure form at the same time it is healthy. Who can beat that? It’s what makes us different from all the rest.”
Acai Express’ menu is varied. “We have Acai Bowls of all types. Our top seller is the Valentine Bowl with Acai, granola, banana, strawberry, coconut oil, coconut flakes, and Nutella. It’s delicious and an explosion of flavors. It’s so good!” Peggy continued, with Katty adding “it’s everyone’s favorite” and Kattia chiming in “actually it’s my favorite too.” Other menu items include mango-based dragon fruit, artisan toast, coffee, Pikole premium popsicles, and lemonades.
“We sought assistance from the FSBDC because we had an idea and always wanted to own our own business. It was something we always talked about,” explains Katty Velez. “Peggy previously worked with FSBDC consultant Elly Membreno and said that ‘Elly can help us, can guide us, can give us all the information we need’ and that’s when we contacted her.”
“Our experience with the FSBDC was great,” Peggy shared. “They helped us with their consulting, with their training, with getting us all the tools we needed.” Jairo Batista, a second FSBDC consultant and its digital marketing expert, was brought in to assist with marketing. “We didn’t know where to start so he guided us on that aspect as well so we can promote our business,” Katty added.
Obtaining an SBA-guaranteed loan was critical to the sisters purchasing their Acai Express franchise, and the FSBDC assisted with that as well. “For us, what was a lot of help from the FSBDC was everything to do with the loan,” recalls Kattia Dawas. They helped us put together our loan package, from the business plan to the marketing plan, the financial information, everything, all the documents we needed. We had no clue at all how to do it and they helped us every single step to have the loan approved.”
Acai Express Osceola Parkway opened October 6. They reached break-even after three months, have hired eight employees, and sales continue to increase. “The feedback we have from our customers is amazing. Our plan for the future is to open a second store and also a third,” gushed Katty. ”Of course, we’re going to stick with the assistance from the FSBDC again,” she concluded, with Kattia and Peggy happily saying “yes” to that plan.
For information about Acai Express Osceola, please visit https://www.instagram.com/acaiexpress_osceolaparkway/
