Amada Senior Care

Amada Senior Care

Orlando, FL – Entrepreneurs who are navigating the early stages of building a business often discover that obtaining financing can become one of the biggest challenges to overcome. Lenders and investors want to see a track record of growing revenues and profitability before they will make capital available. Dell Gray, owner with his wife Veronica, of Amada Senior Care Orlando had successfully launched their licensed, private duty, in-home caregiving company in 2022. They were off to a good start and were growing and saw opportunity in expanding which would require additional funding. For assistance with finding financing and accessing such capital, he turned to the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF).

Taking a consultative approach to elder care and senior care services, Amada Senior Care Orlando provides well-trained and compassionate caregivers who are a perfect fit for their clients or their clients’ loved ones. While specializing in at-home care, the firm can also identify the best local senior housing options and offer supportive elder care management services. “We get in and do all the heavy lifting for the client. Our team of senior care advisors will provide expert guidance and emotional support throughout the entire process to give you the home care services — and the peace of mind — your family needs,” Gray states proudly. “

“One of the things we do for our clients that we’re really proud of is what’s called a ‘Benefit Review’,” explains Gray. Comprised of an in-depth overview of insurance coverage, client education, and benefit verification, followed by claims process management and acceptance of an assignment of benefits, clients are assured they or their loved ones will receive the full range of services they are entitled to, free from fear of benefit cut offs or other problems.

Dell Gray is also a savvy businessperson who quickly noticed growth opportunities via an expansion strategy. “When I originally came to the SBDC, we were essentially a startup. When we went looking for financing we found that, even with great credit, even with a phenomenal background in the industry, we were a new business and that makes it challenging to get access to funds,” Gray recalls. “I turned to the SBDC to help me get financing that otherwise was very difficult to get frankly. They pointed me in the right direction and helped me with expanding the company from a financial perspective.”

By assisting Gray with the full gamut of loan application preparation including a business plan review, market research, competitive analysis, loan package development, and capital access guidance, the FSBDC at UCF helped Amada Senior Care Orlando position itself for loan approval. “It’s been great working with the SBDC,” he claims. “They were able to help me get financing for a big project that we’re working on. Their consultants, including Sharon Smith, were able to guide me toward resources that paid off for me and, as a result, we are able to expand and potentially hire 40-50 new people this upcoming year.”

“To any entrepreneur who is considering working with the SBDC, I would say stop considering it and do it,” concludes Gray. “It has been for me one of the best business decisions that I have made.”

For information about Amada Senior Care Orlando, please visit