Osceola County Success Stories - Florida SBDC at the University of Central Florida

Sunbeam Mental Care

Entrepreneurs and small business owners often encounter a formidable sense of isolation that can stem from starting and leading a company. Whether as a start-up or while navigating through difficult times, too many try to handle everything alone thinking that they have no other choice if they are to realize their dreams and build the business they envision. For Stephanie Cruz, founder and owner of Sunbeam Mental Care, challenges were mounting in her behavior health, counseling, and consulting company but she found the guidance and support that she needed at the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) office in Osceola County, Fl.

Sunbeam Mental Care distinguishes itself by its unwavering attention to providing a ‘sunbeam’ of hope in the form of the highest and best possible quality care and service. “We really care about people, and we really care about serving the community,” explains Stephanie Cruz, “but most of all we care about focusing on achieving the individual goals of the children, adolescents and adults, as well as couples and families, that we support and treat.”

“Originally I sought assistance through the FSBDC because my strengths are all in counseling and therapy,” Cruz recalls. “I have a lot of knowledge and training on the clinical side, about how to work with and help clients. But the business side was where I really needed support. I was in a desperate moment about how to do things right for the growth and stability of the business. That’s when I reached out to the FSBDC and had the opportunity to participate in their amazing programs.”

“When I started the process of getting help through the FSBDC,” Cruz shares today, “I had a lot of support through my FSBDC consultant Rafael Pratts. He provided so many resources, so many ideas, so many options about how to do things better. It was really, really helpful and was not just business support but also human support that I needed at that time.”

Cruz admits that Sunbeam Mental Care was struggling when she first approached the FSBDC at UCF for its advice and consultation. Pratts assisted in mapping out a strategy for performing a successful turnaround by working with Cruz to develop a business and marketing plan, including methods for managing people, boosting morale, building a budget, and uncovering ways to save money. The results have been powerful; since beginning with the FSBDC, Cruz has hired 12 new employees, won a working capital business grant from the City of St. Cloud, and is growing once again.

The FSBDC’s support didn’t end there. Cruz currently participates in the FSBDC at UCF Osceola County’s GROWTH XChange which presents top executives with the opportunity to broaden their business perspective and gain new knowledge by engaging in collaborative thinking and problem-solving – giving them the ability to more effectively lead their companies.

“The Growth XChange has been a really, really good experience,” affirms Cruz, “learning from other people about their journey and their challenges and how they have been able to overcome them. It gives you the sense that you’re not the only one going through the struggles of business ownership. I have to confess that I felt lonely at times as a business owner even though I had a very good team. All of the pressures and all of the responsibility are on you. I’m really grateful that Rafael launched this initiative because the Growth XChange has been so encouraging and has given me the motivation to keep focused and keep building my business.”

For information about Sunbeam Mental Care, please visit www.sunbeammc.com.

Acai Express Osceola Parkway

Nurturing an idea into a profitable business is an entrepreneur’s dream. Turning that dream into a reality can be as challenging as it sounds, however, especially on your own. Sisters Peggy Dawas, Kattia Dawas and Katty Velez wanted to open their own business together but didn’t know how to begin. Fortunately, Peggy recalled her experience working with the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) and its office in Osceola County, FL, so they turned there for guidance. Today, they are glad they did, having become the proud owners of a very successfully launched Acai Express franchise at East Osceola Parkway in Kissimmee.

At Acai Express, the mission is to serve the best tasting, highest quality superfood bowls that go hand- in-hand with a lifestyle based around health and fun. “Our main ingredient is Acai,” describes Peggy Dawas, “a premium, Grade A, 100% organic fruit. It has a lot of flavor on its own, pure form at the same time it is healthy. Who can beat that? It’s what makes us different from all the rest.”

Acai Express’ menu is varied. “We have Acai Bowls of all types. Our top seller is the Valentine Bowl with Acai, granola, banana, strawberry, coconut oil, coconut flakes, and Nutella. It’s delicious and an explosion of flavors. It’s so good!” Peggy continued, with Katty adding “it’s everyone’s favorite” and Kattia chiming in “actually it’s my favorite too.” Other menu items include mango-based dragon fruit, artisan toast, coffee, Pikole premium popsicles, and lemonades.

“We sought assistance from the FSBDC because we had an idea and always wanted to own our own business. It was something we always talked about,” explains Katty Velez. “Peggy previously worked with FSBDC consultant Elly Membreno and said that ‘Elly can help us, can guide us, can give us all the information we need’ and that’s when we contacted her.”

“Our experience with the FSBDC was great,” Peggy shared. “They helped us with their consulting, with their training, with getting us all the tools we needed.” Jairo Batista, a second FSBDC consultant and its digital marketing expert, was brought in to assist with marketing. “We didn’t know where to start so he guided us on that aspect as well so we can promote our business,” Katty added.

Obtaining an SBA-guaranteed loan was critical to the sisters purchasing their Acai Express franchise, and the FSBDC assisted with that as well. “For us, what was a lot of help from the FSBDC was everything to do with the loan,” recalls Kattia Dawas. They helped us put together our loan package, from the business plan to the marketing plan, the financial information, everything, all the documents we needed. We had no clue at all how to do it and they helped us every single step to have the loan approved.”

Acai Express Osceola Parkway opened October 6. They reached break-even after three months, have hired eight employees, and sales continue to increase. “The feedback we have from our customers is amazing. Our plan for the future is to open a second store and also a third,” gushed Katty. ”Of course, we’re going to stick with the assistance from the FSBDC again,” she concluded, with Kattia and Peggy happily saying “yes” to that plan.

For information about Acai Express Osceola, please visit https://www.instagram.com/acaiexpress_osceolaparkway/

Avant Dental Group

Helping entrepreneurs turn their dream of small business ownership into a reality is an imperative for the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF). When dentist Margarita Romero decided that the time had come for her to realize her vision of owning her own dental office, she knew she would be starting from scratch. Her first steps would be to determine the best location for her new practice, decide whether to build, buy, or lease an office space, and to evaluate the kinds of properties that were available. Certainly, a tall order. After describing her ideas and plans to her banker, he referred Dr. Romero to the FSBDC at UCF to assist her in her quest.

With more than 10 years of experience as a dentist in her native Peru, and more recently 6 years practicing in the United States, Dr. Romero certainly had the knowledge and expertise needed to build a successful dental practice wherever she might wish. Working with the FSBDC, she arrived at several requisites to be met to realize her goal of launching a dental clinic serving the Hispanic community and offering high-quality dental services for the entire family. From cleanings and whitening to orthodontic and endodontic treatments, she envisioned a team of highly trained professionals to help you, as she likes to say, “achieve the smile you’ve always wanted.” “For us, it is very important to treat the patient like family,” Dr. Romero shares, “and not as just a simple patient.”

In addition to being an experienced and caring dentist, Dr. Romero is a savvy businesswoman. She decided early on that there were three requirements the location of her new business must possess: one, that it be in close proximity to her home and community; two, that it be in an area that was experiencing population growth; and three, that it not already have a heavy density of existing dental offices. With those criteria established, the FSBDC set to work conducting market research to identify potential locations and opportunities for the soon-to-be dental clinic. Using expansive market data resources, the FSBDC investigated possible options by zip codes, local demographics, available dental practices in Central Florida, and more.

“After I started with the FSBDC, they did all the studies of the area and identified where the best area was for me,” recalls Dr. Romero. “After that, we started looking for the dental office itself and continued with the loan process with the bank. The first step was the bank recommending the FSBDC, then they did the research and gave me all the information, and then we found the right office, obtained our loan, and opened our clinic,” she explained.

“My personal experience with the FSBDC was wonderful,” Dr. Romero affirms. “I’m very, very happy because they gave me all the help I needed.” Avant Dental Group has now been open for a year in Kissimmee, FL and the practice is growing. Most recently, consultant Rafael E. M. Pratts, the area manager for the FSBDC at UCF’s Osceola County office, has been helping Dr. Romero with planning and implementing her marketing and business development plans, as well as introducing her to local organizations and business networks. Dr. Romero is seeing her dream of owning her own dental practice come true, and the FSBDC is proud it was able to complement her vision and passion and to help make business ownership happen for her through consulting, market research, and assistance securing needed funds.

For information about Avant Dental Clinic, please visit https://avantdentalgroup.com/.

Beha.Vio

Starting a business – any business – can easily become a formidable endeavor. Doing it alone only increases the degree of difficulty. Make it a behavioral health clinic and the challenge can seem monumental. Gillie Acosta, founder and owner of Beha.Vio, Inc. – an applied behavior analysis (ABA) treatment facility in Davenport, FL – faced all of this and more when she decided to launch her company, leading her to connect with the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) for guidance.

Beha.Vio is an ABA therapy clinic that applies scientifically-verified, systematic behavior-change interventions that resolve problems to allow for a more fulfilling and meaningful life. Its team of therapists offer intensive ABA services focusing on all areas of development, social interactions, motor skills, and management of problem behaviors, mostly through early intervention with children aged three to five. “What makes us different and special is that we provide individualized behavioral treatment to our clients, the majority of whom have autism spectrum disorders. In both school and clinic settings, we help them find ways to be independently functional in their environments,” explains Acosta.

As she contemplated starting her treatment enterprise, Acosta surveyed the landscape for assistance and decided upon the FSBDC at UCF satellite office in Kissimmee, FL. “I was looking and searching for help, tools, ideas and I found the FSBDC,” Acosta recalls. “I was able to get in contact with FSBDC consultant Elly Membreno and she was so helpful. She supported me, empowered me to continue, not to give up and I will be grateful forever.”

The myriad areas of assistance provided by Membreno and the FSBDC was broad and deep, including its no-cost consulting, business training, and access to market research. From state, county, and local registrations and permits to professional licensing, Membreno and Acosta worked together to put the business on a firm footing from the beginning. Additional support included helping Acosta to prepare her business plan, with drawing up a budget with the necessary financial forecast, and in creating a comprehensive marketing plan. Especially valuable was the time spent on human resource matters like preparation of an employee handbook; job descriptions; salary and benefits planning; hiring, onboarding & orientation for new employees; and performance management processes.

All of their hard work has paid off. “Since I started working with the FSBDC, my revenue has grown 100%. From having no staff when we began, now two years later I have 26 employees and just a month ago we were able to move to a bigger location because we are growing so fast,” Acosta shares proudly.

“If you’re a business owner and you’re thinking of using the resources that the FSBDC provides, I highly recommend it,” concludes Acosta. “They provide consultation, training and webinars, and other resources at no-cost and always available. Working with them, you will feel supported and empowered. I always did.”

For information about Beha.Vio, Inc., please visit https://behavio.godaddysites.com/.

It’s A Dog’s World

Orlando, FL – For many entrepreneurs, a great idea for a new business may not be enough. Finding guidance, expertise, and support is often essential to get the business off the ground and started successfully. When Zorayma Barnard decided to launch her new business – It’s A Dog’s World – with support from husband Andrew, she turned to the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) and its office in Kissimmee at the Osceola Chamber of Commerce for that assistance.

It’s a Dog’s World is a family-owned, family-run business dedicated – as they like to say – ‘to inspiring joy for doggies and their parents’ by creating safe, enriching experiences for those doggies. “What makes It’s a Dog’s World unique,” says Zorayma, “is that we provide exclusive field trips, play dates, adventures, and overnight stays for dogs in the south Orlando area. We will pick up your baby at your home and bring them to our new, private and over two-acre playland where they can run and splash and play.”

When they are tuckered out, says Barnard, there is an air-conditioned tiny home ‘doggie house’ for their R&R. And then the opportunity for more play. “At the end of the day, we bring them home happy, exercised and tired,” says Barnard. “It’s great for the busy pet parent who doesn’t always have the time to get to the dog park but loves their pet and wants to provide an awesome experience for them.”

When It’s a Dog’s World was still just an idea, Barnard applied her vision, sense of purpose, laser focus, and boundless determination to finding guidance with starting her business. “The reason I got involved with the Florida SBDC is because I saw there were no-cost consulting resources, webinars and all kinds of great tools available for entrepreneurs,” she says today. “I knew I needed support; I needed advice; I needed direction. When I saw the FSBDC had a local office, I reached out and it’s been a great partnership ever since.”

“My experience working with the FSBDC has been awesome, and fun,” Barnard continued. “My consultant Rafael Pratts brings a lot of great insight and thoughtfulness to our conversations. He provides me resources. He dares me to think outside the box. He’s just very innovative and it challenges me to be thoughtful and creative too.”

“I’ve seen great business results since I’ve been working with the FSBDC,” Barnard says today. “Since we started working with them, we were able to purchase the land we are on and the tiny home that we’re sitting in right now. We were able to open in July 2022 and already have repeat, loyal customers and a lot of happy doggie parents. We have achieved great success because we’re a place where dogs are always welcome and always loved.”

“I would definitely recommend that any entrepreneur, any future entrepreneur, anyone thinking about the possibilities in starting a new business to reach out to the FSBDC,” Barnard concluded. “They are open and honest and genuine people who are teachers who provide a lot of help and support, and just want to help you grow your business.”

For information about It’s a Dog’s World, please visit www.itsadogsworldpark.com.

Board & Brush Creative Studio – Kissimmee

Going it alone is an easy mistake for a small business owner to make, especially if they have purchased an existing business or franchise and are leveraging the processes, procedures and tools provided by the previous owner or franchisor. Often, however, greater success and faster growth can be achieved with external help. It’s that opportunity that persuaded Kim Campanie, owner of Board & Brush Creative Studio, Kissimmee and Ocoee to seek additional assistance and turn to the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) – Osceola County/Kissimmee for its no-cost, expert consulting; business training and workshops; and access to extensive market research resources.

Board & Brush Creative Studio, Kissimmee offers three-hour, do-it-yourself wood sign workshops where guests can create any of 500 projects available in their online gallery. Catering to individuals; private, community and corporate events; and teen and kid’s parties, the emphasis is on creating, connecting with friends – new and old – and having a good time. As their website says: “Instead of do-it-yourself, let’s do-it-together. Experience not needed. Just bring your creativity and personality. We will provide the education, materials, and fun.“

“I originally sought out assistance from the FSBDC after I met my business coach Rafael (Rafael E.M. Pratts, consultant at the FSBDC at UCF’s Osceola County/Kissimmee satellite office) and he mentioned his role and the services he provides,” recalls Campanie. “From the moment we started talking, I knew he was going to be instrumental in taking me from novice business owner to an extremely successful one with his guidance and encouragement.”

“Over the last three years, I have taken advantage of so many of the amazing programs offered by the FSBDC, starting with my business coach Rafael who meets with me every month,” enthused Campanie. “He supports my marketing goals, provides resources, sets benchmarks for me. He holds me accountable, which no one wants done in business, but everybody needs,” she laughed. “It has taken me from start to finish in growing my business into the success we are today.”

“One of the areas where the FSBDC really has helped is with my online and social media presence, by diversifying beyond Facebook and making sure we have a strategy with Google, a presence on Instagram, and that I am utilizing my internal text and email resources,” Campanie stated. “Now we’re not just doing what’s easy. We’re encompassing an entire approach to make sure we cover all our bases with our customers.”

“The success that I’ve had since working with the FSBDC and Rafael has been immense. We have seen increases of 20% in revenue since we started working together – and that is through a Pandemic – which Rafeal was instrumental in guiding me through,” continued Campanie. “We certainly would not be here today having the success that we do, increasing the staff as we have, looking to grow to more locations as we are, without the support of the FSBDC.”

“If you are a business owner considering working with the SBDC, I say ‘Don’t wait. The Sooner the better.’” concluded Campanie. “The sooner you get someone in your corner who supports your goals, who understands where you are and where you want to go, the better off you are going to be.”

For information about Board & Brush Creative Studio, Kissimmee, please visit https://boardandbrush.com/kissimmee/.

Kissimmee Produce

Businesses across the country were put to the test when the COVID-19 pandemic struck, and Kissimmee Produce La Chiquita was no exception. Fortunately, company president and CEO Vitor Cortes had the good sense and determination to act quickly and seek help, which he found at the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) in the form of its Business Recovery Team service.

Kissimmee Produce La Chiquita is a neighborhood meat and produce store specializing in Latin foods located in the Greater Orlando hospitality corridor. The company prides itself in offering high quality products without the high prices and is always striving to make the customer experience as easy and pleasant as possible. “Every morning we wake up early and work hard so that you have a clean, tidy, organized store with fresh produce, quality brands, lower prices, wide variety and the best service to earn your loyalty” is what Vitor Cortes promises his customers.

Business was good until the pandemic put a halt to normal life. “Our business was hit by the downturn caused by COVID,” Cortes explains, “and especially hard because we are located in Orlando’s tourist corridor. Almost immediately, we started looking for help to keep our business open.”

Cortes found that assistance at the FSBDC where he benefitted from its no-cost consulting services, business training, market research support, and by participating in its Business Recovery Team (BRT) service. Designed by the FSBDC at UCF to help companies develop and implement customized business strategies to assist in their recovery after the disruptions of COVID-19 and to build sustainability thereafter, the BRT service was created to help clients realign their business models and adapt to a new environment.

In the case of Kissimmee Produce La Chiquita, a team of FSBDC consultants led by consultant Pauline Davis collaborated with Cortes to launch a customer advisory board, rebrand his business, enhance his website, expand his social media presence and redesign and renovate his store. On the finance side, the BRT conducted a financial analysis and created a plan to negotiate lower rent for his location. Most importantly, with the help of the FSBDC’s government contracting affiliate, the Florida PTAC at UCF, the company won a major contract with the U.S. Department of Agriculture.

“Once we established our connection with the FSBDC, the Business Recovery Team helped us a lot with their consulting, thinking about how to pivot our business and finding different ways to generate income, including government contracts,” Cortes states. “We had to think outside the box, and they helped us do that. We created a new venture inside our existing business and are now a federal government provider and that’s going to generate 25 new positions at our company and in our community.”

“The FSBDC – their consultants, their team – not only helped us to recover but they are now helping us maintain and grow our business,” concludes Cortes. “I am very grateful. They have different people from different cultures that bring different perspectives. They helped us see what we were not seeing.”

For information about Kissimmee Produce La Chiquita, please visit La Chiquita Kissimmee Produce | Los Mejores Precios (kissimmee-produce.com).

Floridian Medical Group

Small business owners and entrepreneurs in the healthcare and aesthetics industries have faced extraordinary adversity during the COVID-19 pandemic. Patients and clients were adhering to C.D.C. guidelines and avoiding office visits. Faced with these trials and more, Yina Frasure, the owner and operator of two personal care company’s – Floridian Medical Group and Monissima Med Spa – turned to the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) located at the Kissimmee/Osceola County Chamber of Commerce for assistance.

Floridian Medical Group specializes in treating individuals injured in automobile accidents, providing evaluation and treatment of spine-related conditions and acute or chronic pain. Floridian Medical uses the most current diagnostics, therapies, and procedures available, offering appropriate injectable medications, physical therapy, chiropractic care, and massage therapy. Monissima Med Spa practices the art of aesthetic enhancement, addressing the entire range of skin conditions by providing sophisticated treatments and technologies to rejuvenate, revitalize, sculpture, and restore the face and body.

Both Floridian Medical Group and Monissima Med Spa are built on the strength of dedicated healthcare professionals who provide personal, individualized treatments tailored to the unique needs of each patient or client. Like any small business, finding ways to continue growing was a challenge only made worse by the COVID-19 shutdown and ensuing slowdown.

“When the pandemic came, I was in a panic,” recalls Frasure. “I was even thinking of closing the business until I had an email and phone call from Elly Membreno, my consultant at the FSBDC. The FSBDC put together a recovery team to help me through the crisis and that was the best thing that could have happened.”

Expanding upon the traditional services offered by the FSBDC, including its no cost-consulting, seminars and training, and access to extensive market research resources, a team of expert consultants was assembled to help Frasure cope with and recover from damage done by the pandemic, but also to build the company’s resilience and ability to grow. “The FSBDC team looked at every single part of the business I needed help with: administrative, management, marketing, sales, accounting,” Frasure says. Their recommendations and answers “gave me all the confidence and help I could ask for. I started to feel like ‘I got this’ and that’s what I really needed, more than even money.”

“My goal was to have the same profits as I had in 2019,” Frasure continues. “And today, over the past three months, I have had better results and better profits than in 2019. I have restructures one of my businesses and have it operating fully independently. And I have opened another Floridian Medical Group location in another city. So, this year has been great for me after all the support from the FSBDC and I am very happy with that.”

“The FSBDC gave me the help and tools to be successful,” Frasure concludes. “I refer everyone to the FSBDC. They make it so easy for entrepreneurs to be successful.”

For information about Floridian Medical Group, please visit https://www.floridianmedicalgroup.com/. For information about Monissima Med Spa, please visit https://monissimamedspa.com/.

Qwalifize Staffing & Consulting

Turning a vision into a growing business able to win a multi-million-dollar government contract may sound like a daunting impossibility, but it is not. Lizbeth Walker, CEO and owner of Qwalifize, LLC has proven it and credits the Florida Procurement Technical Assistance Center at the University of Central Florida (Florida PTAC at UCF) with assisting her in making the impossible possible.

Doing business as Qwalifize Staffing and Consulting, the firm connects high-caliber companies with exceptional professionals. The business focuses on technology, human resources, and administrative roles that help shape organizations. With more than 20 years of extensive experience in recruitment, operations, and human resources, Qwalifize serves a client portfolio of Fortune 500 company employers in the Health Tech, Microelectronics, Aerospace, Defense, and Attractions industries. It can now add providing staffing solutions to government institutions and creating strategic partnerships to its “company resume” as well.

“Our mission is to prepare, attract and place professionals into jobs that are meaningful to them while problem solving the workforce issues challenging our employer clients,” says Walker. “What’s important is that we have integrity, transparency and reliability and we’re here for our clients, no matter what the problem.”

When she started her business, Walker had a vision and a plan in mind to achieve it. “I knew where my vision and plan could take me but I needed real world guidance about how to get there,” Walker continued. “That’s why I sought assistance from the Florida Small Business Development Center at UCF (FSBDC at UCF) and later from its affiliate, the Florida PTAC at UCF.”

“The FSBDC helped me create a stellar business plan and to think like a business owner, not just an employee. They set me up for success,” recalls Walker. “There’s so much I learned, especially about financial management, targeting clients, expressing what we do and our value proposition. They taught me what it takes to run a business.”

“And Kara Vernon, our PTAC Specialist, has been instrumental in providing me with focus areas, tools and templates that brought my government marketing strategy to life. And that helped us win a huge, 5-year transportation contract. I know without her help and all of her attention, that contract might not have been a possibility for us,” Walker added.

“We have achieved so many positive results with the FSBDC and PTAC. When Covid hit, we saw our commercial business slow down, so I opened my mind to government contracting. I relied on Kara and PTAC and, on our very first response to an RFP, we were able to win that 5-year, multi-million-dollar government contract with a major transportation agency here in Florida. It has been a game changer for us,” says Walker.

“If I had to use one word to describe the FSBDC and PTAC, it would be ‘winning’” concluded Walker. “Whenever I work with them, I know their goal is to set up Qwalifize Staffing & Consulting for success and for us to win.

To learn more about Qwalifize Staffing & Consulting, please visit qwalifize.com.

Warehouse Equipment & Supply

Building your own business can be a monumental undertaking, even if you have had previous success in your industry. And the degree of difficulty increases dramatically when you are a woman whose new company operates in a historically male-dominated world. It’s time like these when business assistance can help, and why Linsy Di Pietro, founder and owner of Warehouse Equipment and Supply, Inc (WES), turned to the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) and its Kissimmee/Osceola County office for help.

Warehouse Equipment and Supply is in the business of providing material handling and storage racking systems. Di Pietro and her company have as their primary objective to provide customers with quality products at competitive prices, and with service they can depend on. WES offers a full range of warehouse solutions, products, and services including: Racking Systems, shelving, material handling equipment; Forklift and lift equipment, rolling ladders, pallet jacks, safety accessories for racks, forklifts and warehouses, dock equipment, and more. WES also assists in planning additions to a customer’s present racking system with the right equipment or fixtures to blend in for maximum efficiency.

While today WES is a full service and fast-growing company, there were struggles in its early days. After parting ways with a former partner who is now a competitor, Di Pietro knew what she wanted to make happen but was not sure how to do it. “When I originally came to the Florida SBDC, I was kind of lost on where to go, on what direction to follow, about how to help my business grow,” Di Pietro recalls.

“At the SBDC, I found a lot of valuable information and guidance,” she continued. “Their workshops and training, and expert no-cost consulting has helped me bring my business to where it is today.” In fact, FSBDC’s consultant Elly Membreno from its Kissimmee/Osceola County Office assisted her with establishing her business guidelines; obtaining insurance and permitting references; budgeting and finance; hiring and payroll; creating business contracts; and, most recently, marketing, ecommerce, and social media.

“My experience working with the FSBDC has been amazing,” states Di Pietro. “Since I started working with them, I have seen big changes in my business. They encouraged my commitment to great customer service, so I have happy customers and WES’s reputation is strong with many Google Five Star reviews. We have earned an exclusive relationship and become the main distributor of a leading pallet manufacturer. And we have grown so fast that we have already had to move to a larger location. Best of all, not only are we profitable, but we have tripled our gross sales.”

“And all of this is thanks to the SBDC,” concluded Di Pietro, “because of the way they helped, the way they supported me, the way they allowed me to see how important it was to be serious and focused on my business. If you have the opportunity to work with the SBDC, I can tell you: do not lose that opportunity!”

For more information about Warehouse Equipment & Supply, please visit https://www.warehousequipment.com/ or email at Linsy@wesracks.com or call 321-216-7032.