Get Bit Entrepreneur Gets Bit

Get Bit LLC was founded to offer the ultimate in extreme adventure. And, with the assistance of the Small Business Development Center at the University of Central Florida (SBDC at UCF), the company is on its way to doing just that.

Whether its supplying custom rod building components, teaching rod building classes, guiding gator hunts or managing world class tarpon fishing trips, Capt. Kevin Brotz, the owner of Get Bit LLC, has an obsession for the outdoors. His passion is focused around sharing the world of nature in ways that most people don’t get to experience. When Kevin was two years old, he would wake his parents at 6:00 am to go ‘pishing’. He couldn’t pronounce the word ‘fishing’ but could cast his own rod even at that young age. He started his outdoor life then and hasn’t looked back since; he was hooked for life.

Harking back to the old saying that “It isn’t work if you love what you’re doing,” Kevin knew he wanted to build a business that incorporated his love of the great outdoors. After graduating from the University of Florida with a Bachelors Degree in Business Administration and a minor in Entrepreneurship, Kevin was licensed by the United States Coast Guard. Today, Captain Brotz has combined his professional designation, experience and solid foundation in business to make his dream a reality.

Help from the SBDC at UCF
Kevin wanted to set his business up for success from the very beginning and knew he needed assistance in getting the business off the ground.  He contacted Pauline Davis, consultant at the Small Business Development Center at UCF, for no-cost assistance. Together, they worked on several versions of Get Bit LLC’s business plan and cash flow projections.  Recognizing that he would have to fund the business himself, the planning process became even more crucial.  Through a lot of prayer and even more hard work, Get Bit LLC opened for business in February 2011 and has been well received.

There’s a reason why Get Bit LLC is off to a strong start: it’s a sportsman’s paradise and a dream come true for anyone who enjoys the outdoors that is built upon a strong business foundation developed with the help of the SBDC at UCF. The business services include:

  • Custom Rod Building Supply & Academy – distributing components to wholesale and retail custom fishing rod builders. Through their full service e-commerce site, Get Bit has a global marketplace. Holding monthly classes in the shop, Get Bit Rod Building Academy teaches first timers how to build and customize their very own fishing rods.
  • Extreme Adventures – Guiding Trophy Alligator Hunts in Central Florida and Trophy Tarpon Fishing Trips in World Famous Boca Grande FL, Get Bit provides the Experience of a Lifetime!
  • Trophy Fish Mounts – Get Bit has a world renowned Taxidermist whose sole job is bringing that Trophy of a Lifetime back to life as a true piece of art.
  • Outdoor Ministry – Kevin loves nothing more than using the outdoors as a platform to help others find and build relationships with Christ. Kevin has full intentions to build Get Bit Outdoors to a level where he can devote his efforts to this ministry full time.

Kevin is very excited about the business’s potential and is grateful to his wife for her unwavering support and confidence in his ability to build this business. He also appreciates the assistance of Pauline Davis and the SBDC at UCF and states, “The SBDC has a wealth of knowledge and experience with small businesses. Every meeting forced me to do more due diligence and build a stronger business plan. Just knowing the resource that is the SBDC at UCF is available was and is reassuring and gave me the confidence to move ahead”.

Working within a tight budget, Kevin finds creative ways to market his business. “With huge potential for growth I refuse to let our limited marketing budget hold us back,” he commented. We have to think outside the box.”

Looking Ahead
Kevin loves nothing more than helping clients experience the extreme outdoors. “The opportunity to build this business is a blessing in many ways, not to mention the excitement of playing tug of war with Swamp Lizards weighing an average of 500 lbs!” says Kevin. “There is nothing to compare it to!  It is an absolute Blast!”  He is confident that his faith will successfully see him through this business adventure and hopes to be an inspiration for others to reach and achieve their dreams. And he is grateful to the SBDC at UCF for its assistance in getting him off to a strong start.

Get Bit LLC,
950 North Central Avenue, Suite 1,
Oviedo, Florida 32765
407-542-7840
www.GetBitOutdoors.com

Hernon Manufacturing

With the assistance of the Small Business Development Center at the University of Central Florida (SBDC at UCF) and its no-cost Growth Acceleration services, Hernon Manufacturing, the innovator in adhesive and sealing technologies, continues to expand rapidly. The Company recently announced that it had won a large new order from a leading defense contractor and had entered into a new distribution agreement for Florida. Within the last three months, Hernon has received over one million dollars in contracts to deliver high speed application and inspection equipment to some of the world’s largest defense contractors. To facilitate this rapid growth, Hernon has also leased additional manufacturing space while it builds and expands into a 100,000 square-foot plant by year end 2013. The company credits the assistance of the SBDC at UCF’s Growth Acceleration Consultants for helping to make the company’s growth possible.

The SBDC at UCF’s Growth Acceleration services offers companies consulting assistance aimed at developing sustainable growth strategies in key business areas, including marketing and business development, cash flow management, strategic planning, market/industry research, as well as capital access. In the case of Hernon, the SBDC’s Growth Acceleration Consultants performed an in-depth business health assessment and, based upon it, identified ways to optimize cash flow and better position the company to take full advantage of its growth opportunities. They then worked closely with Hernon’s management team and assisted in implementing their recommendations.

“The SBDC at UCF’s Growth Acceleration services have been an important ingredient in putting Hernon’s expansion on the fast track,” said Harry Arnon, President of Hernon Manufacturing. “We had aggressive growth goals to begin with and, thanks to the help of the SBDC’s growth acceleration consultants, have met and surpassed them. We look forward to continuing that rapid expansion in 2012 with the help of the SBDC as we look to hire new employees, expand our manufacturing facilities and introduce new technologies.”

TJs Seafood Shack

Brothers Tim and Mike Shepardson, and their sister, Mary Strickland, launched their Oviedo franchise, My Girlfriend’s Kitchen, during 2006 with expectations of being profitable within one year of opening. Nationally, the meal preparation business had received wide appeal across affluent, two-income households; and the franchisor seemed to be a logical fit for the three family members.

“Thank you, thank you, thank you! You guys (SBDC at SCC) truly know small business and are just the best!”

TJs Seafood Shack
Oviedo

In early 2008, managing partner, Tim, approached the Small Business Development Center (SBDC) at Seminole Community College in Oviedo seeking to gain clearer understanding as to why the venture was not hitting its revenue projections. Certified Business Analyst, Robert Goetz, met with Tim and reviewed key performance indicators for the year and half old business. It was determined that while the local demographic profile tightly matched the recommended franchise model, population density was inadequate for creating and sustaining such a venture. Perhaps a larger city, but relocating the business was not a viable option for the family.

Working closely with SBDC, Tim and Mary set out to remake and reposition their business to appeal to a wider audience. They began researching the local market, specifically with keen focus on identifying an eatery with underserved market potential. It was soon determined that there was no casual, low cost seafood eatery in the Oviedo – Winter Springs area. After several planning meetings with the SBDC, the owners decided that they would shut down My Girlfriend’s Kitchen for several months while remodeling and installing new kitchen equipment and fixtures. Additional owner investment of $90,000 was secured. Good landlord communication bought them several months rent free during this critical “no revenue” rebuilding phase. SBDC further advised the owners on the value of a low cost / high return marketing program. TJ’s Seafood Shack opened for business in November 2008. The eatery is currently profitable with a vastly improved financial position. Eight, at risk, jobs were retained and three new ones added.

Power Grid Engineering

In 2006, Andre Uribe and his partners Michael Wright and Glenn Durie contemplated started their own electrical engineering firm; they contacted the Small Business Development Center and registered for several seminars to better prepare them for this venture. Andre a veteran of the United States Navy is a graduate of University of Central Florida with a Bachelor’s Degree in Electrical Engineering. Michael Wright and Glenn Durie are both Electrical engineering graduates from the University of Florida.

“We are fortunate to have the support of high level SBDC personal such as Pauline Davis to help us when we needed assistance running our company.”

Andre Uribe
Power Grid Engineering

In January 2007, after research and consultation with SBDC certified business consultant Pauline Davis, Power Grid Engineering was established as an electrical engineering firm specializing in the design of protection and control systems for electric utilities. Since opening its doors, the firm has consistently obtained complex projects requiring power engineering expertise. The company has formed a unique niche in providing services to maintain the efficient operating of electrical grid systems which is vital to ensuring that electricity flows go uninterrupted throughout the service region.

Since its formation, Power Grid Engineering has developed an impressive clientele list including several Fortune 250 investor-owned utility companies in the United States. Collectively, the firm’s staff has many years of professional experience assembling technical construction packages for their clients. With this experience, clients are assured that their projects will be designed and engineered by knowledgeable and technically qualified personnel and that all documentation will be produced in accordance with current industry codes and standards.

Over the years, Andre and his partners developed a unique partnership by dividing the essential business functions of the firm between them. Currently, the company continues to grow with annual sales of over $2 million dollars and 25 employees. The SBDC’s Pauline Davis continues to offer support to the company and has encouraged the partners to take advantage of the extensive programs offered by the SBDC at UCF. The partners have participated in the Center’s Small Business Institute ®( SBI)®, the Advisory Board Council, and now plan on taking advantage of the government contracting seminar series . In fact, Andre and his partners are very optimistic about the future as they contemplate suggestions made by the research project provided by their SBI® graduate student team. Andre is very pleased with the SBDC services the company received, stating, “We are fortunate to have the support of high level SBDC personal such as Pauline Davis to help us when we needed assistance running our company.”