Florida FSBDC at UCF Program Provides High Level Support

FOR IMMEDIATE RELEASE

August 27, 2015

Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or hthayer@ucf.edu

For a small to medium-sized business, growth can be as much of a challenge as a revenue decline. And managing rapid growth was the problem, albeit a good problem, confronting Screenworks USA, a multi-million dollar screen printing, embroidery and dye sublimation business that supplies theme parks and other entertainment companies with customized apparel (t-shirts) and other wearables.

Co-owners Sharad Mehta, President and Brian DiZavala, Executive Vice President and COO wanted to be certain they were steering Screenworks and its growing business in the right direction. Based upon very positive past experiences Mehta had had with the Florida SBDC at UCF and its Advisory Board Council program, the company applied for and was approved for another  Advisory Board Council.

The Florida SBDC at UCF’s Advisory Board Council (ABC) is an economic development program that creates a no-cost professional advisory service for local companies. By acting as a matchmaker between businesses and volunteer advisors, all of whom are professionals in the community, the Advisory Board Council program acts to provide companies with business expertise that can directly address the company’s issues and that would otherwise be cost prohibitive and unavailable to a small to medium- sized business.  And the contribution that Advisory Board Council assistance can make covers many sides of a business including operations, marketing, financial management, cost reduction, leadership development and succession planning, among others.

Mehta and DiZavala worked with Advisory Board Council Program Manager Jill Kaufman, who hand-picked a team of board members to address the company’s needs and manage their growth. Experts in corporate finance, operations and marketing, comprised Screenworks’ board of advisors. The Board met with Mehta and DiZavala quarterly for review and counseling on a variety of issues, including operations and growth management strategies.

Over the course of the board’s tenure, Mehta and DiZavala made some important decisions about how they wanted to grow their business going forward and took some strategic options they were considering off the table. “We had very experienced people on our board. We made sure we were well prepared for each meeting and had a clear picture of our company’s direction and our financial performance,” Mehta said. “As a result, over time a strategy for the company’s growth became clear.”

According to Mehta and DiZavala, the assistance of their Advisory Board Council has paid handsome dividends for Screenworks. “Our success has come as a result of some of the efforts of our Advisory Board and has helped us not only quadruple our sales but also increase our employee base by about 100 and build our building,” remarked DiZavala.

“I do not think any business which is growing should be without an Advisory Board Council,” commented Mehta. “Every business can benefit from using not only the services of the FSBDC but also an Advisory Board Council.  I wouldn’t want to be a company without an ABC.  And I recommend every business in Central Florida avail themselves of all the resources that the FSBDC offers.”

— FSBDC —

About the FSBDC at UCF

With its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida SBDC at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Research & Commercialization and the Florida SBDC Network (FSBDC Network). THE FSBDC at UCF provides business seminars and no-cost, one-on-one business consultation to emerging and established businesses. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 10 service centers across Central Florida.

In 2014, the FSBDC at UCF served more than 8,200 entrepreneurs and small business owners through consulting and training, resulting in 12,387 Central Florida jobs created, retained or saved; $1.70 billion in sales growth; $26.1 million in capital formation; $39.7 million in government contract awards; and 105 new businesses started.

About the FSBDC Network

The FSBDC at UCF is a member of the Florida SBDC Network, a statewide service network funded in part through cooperative agreements with the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network is hosted by the University of West Florida and is nationally accredited by the Association of SBDCs. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

For over 35 years, the FSBDC Network has nourished a statewide partnership between higher education and economic development organizations, dedicated to providing emerging and established business owners with management and technical assistance, enabling overall growth and increased profitability for the businesses and economic prosperity for the state. The FSBDC Network is a statewide service system of 41 centers with 60 outreach locations, including the FSBDC at UCF.

In 2014, the Florida SBDCs served almost 30,000 entrepreneurs and small business owners through consulting and training, resulting in 42,644 jobs created, retained or saved; $5.8 billion in sales growth; $142.5 million in capital accessed; $210.2 million in government contract awards; and 486 new businesses started.

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862

sbdc@ucf.edu | www.sbdcorlando.com

Caskey’s Mower and Garden Center Acquired by JWO Land Management Inc. with Assistance of FSBDC at UCF in Lake County

July 8, 2015

FOR IMMEDIATE RELEASE

Contact:    

Stan Austin, Area Manager, FSBDC at UCF in Lake County, 407.529.8774 or stan.austin@ucf.edu

Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or hthayer@ucf.edu

Orlando – Business owners have many choices when it comes to growing their company. Among the many available options, they can choose sales and marketing initiatives, adding to their product or service line or even strategic partnerships. For Jason West, owner of JWO Land Management Inc., the choices were few; results from the marketing of his lawn care business seemed to have plateaued, he had extended his line of services as far as he could and he didn’t see strategic partnership opportunities that would materially contribute to growing his business.

What to do? In Jason’s case, he decided that diversification of his business beyond lawn care was his best route to growing his company. And, as luck would have it, an opportunity arose for him to acquire a lawn and landscape equipment dealership and repair facility, Caskey’s Mower and Garden. It had all the elements he was looking for: a business in his industry that is an established Lake County business which is both profitable and has a strong reputation locally. Now Jason’s challenge was to find the financial resources to buy the business.

“When I decided I wanted to get into this new business, I wanted to make sure I did it right, “Jason says. To do that, he went to the Florida SBDC at UCF’s Lake County office to understand the steps necessary to purchase the business and get the assistance he needed to make the right decisions in this purchase.

At the FSBDC, Jason enrolled in several workshops and connected with Stan Austin, an FSBDC consultant and the area manager, who helped Jason in a variety of ways. He helped him get his arms around the financial side of the business, prepare a business plan and approach lenders with the best application possible.

“It was amazing. Stan was a lifesaver. He spent countless hours guiding me through the purchase process, helping me pull together the necessary financial information and then establish the decision criteria for making the purchase or not,” commented Jason. “And once I made the decision, Stan was there to help me obtain the financing I needed to close the transaction.”

Today, JWO Land Management Inc. is a thriving lawn and landscape service business with a full service equipment dealership and repair facility for all makes and models of small engines. He has two separate sources of revenue that compliment themselves in good markets and bad. And he has his consultant Stan Austin and the FSBDC behind him for future support and consultation.

“The FSBDC is probably one of the best kept secrets in Lake County,” says Jason. “If it wasn’t for them, I wouldn’t be standing here. My whole experience with them has been excellent. Anyone who owns a business is crazy not to take advantage of what they offer. Almost anything you can think of, they can help you with – all at no charge!”

— FSBDC —

About the FSBDC at UCF

With its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida SBDC at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Research & Commercialization and the Florida SBDC Network (FSBDC Network). THE FSBDC at UCF provides business seminars and no-cost, one-on-one business consultation to emerging and established businesses. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 10 service centers across Central Florida.

In 2014, the FSBDC at UCF served more than 8,200 entrepreneurs and small business owners through consulting and training, resulting in 12,387 Central Florida jobs created, retained or saved; $1.70 billion in sales growth; $26.1 million in capital formation; $39.7 million in government contract awards; and 105 new businesses started.

About the FSBDC Network

The FSBDC at UCF is a member of the Florida SBDC Network, a statewide service network funded in part through cooperative agreements with the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network is hosted by the University of West Florida and is nationally accredited by the Association of SBDCs. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

For over 35 years, the FSBDC Network has nourished a statewide partnership between higher education and economic development organizations, dedicated to providing emerging and established business owners with management and technical assistance, enabling overall growth and increased profitability for the businesses and economic prosperity for the state. The FSBDC Network is a statewide service system of 41 centers with 60 outreach locations, including the FSBDC at UCF.

In 2014, the Florida SBDCs served almost 30,000 entrepreneurs and small business owners through consulting and training, resulting in 42,644 jobs created, retained or saved; $5.8 billion in sales growth; $142.5 million in capital accessed; $210.2 million in government contract awards; and 486 new businesses started.

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862

sbdc@ucf.edu | www.sbdcorlando.com

Hernon Manufacturing Recognized Again as Industry Leader

FOR IMMEDIATE RELEASE

Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or hthayer@bus.ucf.edu

Orlando – Hernon Manufacturing, Inc., a longtime client of the Florida SBDC at the University of Central Florida, has received the nationally recognized President’s “E” Award, the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports.

Exports continue to be a driver of the U.S. economy. And companies like Stanford-based Hernon are leading the way, seeing its exports grow by almost 100 percent, from 20 percent of its revenues to a projected 40 percent for 2015.

“Increasing U.S. Exports are critical to spurring economic growth and job creation,” said U.S. Secretary of Commerce Penn Pritzker in a prepared statement when she made the award. “In 2014, U.S. exports hit an all –time high of $2.3 trillion, accounting for 13.4 percent of GDP. By exporting Made-in-America goods and services, U.S. businesses are growing faster, hiring more workers, and paying better wages.”

Hernon Manufacturing produces specialty chemicals in the U.S. and sells licenses to companies in over 40 countries around the globe to repackage and sell its product. The company points to understanding and respecting how local business cultures operate and to having a strong international workforce as sources of its international achievements.

The company also credits the Florida SBDC at UCF for some part of its exporting success. As part of the FSBDC’s International Trade Services, and in conjunction with Enterprise Florida and the U.S. Department of Commerce, the FSBDC produced an Export Marketing Plan for Hernon. “They helped us identify markets for potential business growth,” said Edgardo Rodriguez, director of sales and marketing at Hernon. The company then asked the U.S. Department of Commerce for assistance. “Their resources helped us identify customers in other countries,” Rodriguez stated.

The FSBDC at UCF’s Export Marketing Plan that Hernon benefited from assists qualified new-to-export manufacturers and service providers with overseas growth strategies through the development of customized Export Marketing Plans. Provided in partnership with Enterprise Florida and the U.S. Commercial Services, the Export Marketing Plan includes:

• a thorough readiness assessment;
• industry and market analysis with target market recommendations;
• a review of overseas trade opportunities; and
• an action plan that may include trade mission participation.

The 2015 President’s “E” Awards marks the 53^rd anniversary of the award and this year honored 45 American companies and organizations, many of which are small- and medium-sized enterprises (SMEs).

— FSBDC —

About the FSBDC at UCF

With its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida SBDC at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Research & Commercialization and the Florida SBDC Network (FSBDC Network). THE FSBDC at UCF provides business seminars and no-cost, one-on-one business consultation to emerging and established businesses. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 10 service centers across Central Florida.

In 2013, the FSBDC at UCF served more than 7,200 entrepreneurs and small business owners through consulting and training, resulting in 7,507 Central Florida jobs created, retained or saved; $1.0 billion in sales growth; $51.5 million in capital formation; $87.7 million in government contract awards; and 129 new businesses started.

About the FSBDC Network

The FSBDC at UCF is a member of the Florida SBDC Network, a statewide service network funded in part through cooperative agreements with the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network is hosted by the University of West Florida and is nationally accredited by the Association of SBDCs. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

For over 35 years, the FSBDC Network has nourished a statewide partnership between higher education and economic development organizations, dedicated to providing emerging and established business owners with management and technical assistance, enabling overall growth and increased profitability for the businesses and economic prosperity for the state. The FSBDC Network is a statewide service system of 41 centers with 60 outreach locations, including the FSBDC at UCF.

In 2013, the Florida SBDCs served over 34,000 entrepreneurs and small business owners through consulting and training, resulting in 39,536 jobs created, retained and saved; $5.5 billion in sales growth; $197.3 million in capital accessed; $602.2 million in government contract awards; and 685 new businesses started. And, for every $1 of Florida public and private sector investment in FSBDC programing, $35 was returned to the state in tax revenue

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862

sbdc@ucf.edu | www.sbdcorlando.com

Engineering and Technology Company’s new Manufacturing Division Going Global With Assistance from the FSBDC at UCF

May 4, 2015

FOR IMMEDIATE RELEASE

Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or hthayer@ucf.edu

Carol Craig has done it all. And she has only just begun. But for now, based upon her leadership, business success and service to the community, she has been named the SBA’s Small Business Person of the Year for the State of Florida and is a finalist for the SBA’s highly-regarded national Small Business Person of the Year award.

Carol is CEO of Craig Technologies, an engineering, technology and manufacturing business that she founded in 1999 and has built it to approximately 430 employees and $40 million in revenues. She is or has been on the boards of at least 27 different community and/or charitable institutions. She chose to relocate and expand her business in the City of Cape Canaveral, partly to tap into the highly talented workforce living on the Space Coast but also, and more importantly, as a means to spur economic development in her community that was so negatively affected by the end of the Shuttle program. And she is a wife and mom, deeply involved in her family and raising her children.

Initially, Craig Technologies was a high-end engineering and technical services company serving military and commercial customers. Over the past 15 years, as the company’s reputation for delivering high-quality products and exceptional customer service has grown, Carol has reinvested profits that enabled the company to add product lines and divisions – all based on Craig Technologies’ ability to support projects from concept to real world application with end-users in mind. To help her along, over this period Carol attended seminars, participated in events and received government contracting consulting from the FSBDC at UCF’s sub center at Eastern Florida State College.

Most recently, Carol has diversified the business from its engineering and technical services base to precision manufacturing. The company has expanded and enhances its’ existing capabilities to create a complete supply chain solution, extending from design engineering, R&D and prototype development to full scale manufacturing, acceptance testing and product delivery.

It was during this time that Craig Technologies partnered with the Florida SBDC at UCF, supported by Enterprise Florida, to develop an international marketing strategy. Working with Jill McLaughlin, the FSBDC’s International Trade Consultant, the company took advantage of what Carol calls a “great opportunity” to develop an Export Marketing Plan. The Plan targeted foreign markets for Craig, recommended market entry strategies and opportunities for identifying trading partners. “The plan gives a really good basis and foundation for our global push,” Carol says. “We can now go to the international markets with confidence and be far more competitive.”

When asked about her experience with FSBDC, Carol states, “I would tell other business owners to take advantage of the SBDC now, even if you think you don’t have the time. It’s important. They have great programs and will shorten the amount of time it takes to succeed.”

As for her award, Carol concluded by saying, “I am extremely honored to be recognized as the Florida Small Business Person of the Year, not only personally and for my company, but also because it highlights that Brevard County is significant, we are growing and we have new and great things going on here.”

— FSBDC —

About the FSBDC at UCF
With its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida SBDC at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Research & Commercialization and the Florida SBDC Network (FSBDC Network). THE FSBDC at UCF provides business seminars and no-cost, one-on-one business consultation to emerging and established businesses. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 10 service centers across Central Florida.

In 2013, the FSBDC at UCF served more than 7,200 entrepreneurs and small business owners through consulting and training, resulting in 7,507 Central Florida jobs created, retained or saved; $1.0 billion in sales growth; $51.5 million in capital formation; $87.7 million in government contract awards; and 129 new businesses started.

About the FSBDC Network
The FSBDC at UCF is a member of the Florida SBDC Network, a statewide service network funded in part through cooperative agreements with the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network is hosted by the University of West Florida and is nationally accredited by the Association of SBDCs. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

For over 35 years, the FSBDC Network has nourished a statewide partnership between higher education and economic development organizations, dedicated to providing emerging and established business owners with management and technical assistance, enabling overall growth and increased profitability for the businesses and economic prosperity for the state. The FSBDC Network is a statewide service system of 41 centers with 60 outreach locations, including the FSBDC at UCF.

In 2013, the Florida SBDCs served over 34,000 entrepreneurs and small business owners through consulting and training, resulting in 39,536 jobs created, retained and saved; $5.5 billion in sales growth; $197.3 million in capital accessed; $602.2 million in government contract awards; and 685 new businesses started. And, for every $1 of Florida public and private sector investment in FSBDC programing, $35 was returned to the state in tax revenue

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862

sbdc@ucf.edu | www.sbdcorlando.com

Export Marketing Plan from FSBDC at UCF Adds to International Growth

May 1, 2015

FOR IMMEDIATE RELEASE

Contact: Hal Thayer, Communications Director, FSBDC at UCF, 407.420.4850 or hthayer@ucf.edu

Orlando – Doug Worswick, CEO of Certified Slings, Inc., had a balancing act to do: survive the “great recession” of 2009 while continuing the tradition and legacy from Doug’s Dad by applying his simple philosophy: “Be humble, take care of your team. Your team will take care of our customers and everything else will take care of itself.” Doug was determined to continue to provide quality service and the highest quality products with the team of employees who had helped him build the company.

Certified Slings is a distributor and manufacturer of slings, rigging, overhead lifting, load securement and contractor supplies. In all cases, safety is the highest priority. It counts as its customers the construction, mining, power utilities and theme park industries, as well as the U.S. military.

As he watched many of customers, competitors and partners go out of business during the recession, Doug jumped into action and looked for ways to weather the storm. By doing so, he found and was able to take advantage of the many resources available to businesses in Central Florida, including from the Florida SBDC at UCF.

While Doug used creative marketing and invested in product development to lead Certified Slings through the economic downturn, he also saw diversification into new international markets as a key component for growing the company. Certified Slings began exporting in the late 1990’s as an “accidental exporter” where customers found the company essentially through word of mouth.

Although the company had some success internationally, in 2009 Doug went on the offensive and began aggressively pursuing export sales. Despite the perceived risks presented by international markets, Doug invested in the export opportunity and hired a Director of International Sales. The company targeted Latin America and the Caribbean markets and, by uncovering opportunities, building relationships and establishing its brand, it generated positive momentum.

Momentum wasn’t enough for Doug, however, and in 2012 he turned to the FSBDC at UCF to help achieve even greater export success. The FSBDC, with support from Enterprise Florida, produced a customized Export Marketing Plan for Certified Slings that identified new markets, recommended marketing strategies and facilitated in-country contacts.

With the Export Marketing Plan in hand, Certified Slings had a game plan. Doug chose to expand his international team and focused them on effective market entry strategies based on the needs and characteristics of each market and each customer. Doug sought assistance from his FSBDC international trade consultant who, as Doug says, “guided them down the path.”

Today, Certified Slings has seen a 100% increase in its international business and has a strong foundation for the future. It has 110 team members providing quality service and quality products. And, on the strength of his leadership, business success and team-centered philosophy, Doug has been named Small Business Exporter of the Year for the North Florida District, State of Florida and Southeastern United States (Region IV) by the Small Business Administration.

When asked how the FSBDC has helped him, Doug said, “The FSBDC has been great from Day One. The Export Marketing Plan set the standard and now, as the journey continues, every time we have a question or hit a roadblock, they are there for us. The have been helpful, responsive and provided the resources we need. They have been just a tremendous support.”

— FSBDC —

About the FSBDC at UCF
With its main office in the National Entrepreneur Center located at the Fashion Square Mall in Orlando, the Florida SBDC at the University of Central Florida (FSBDC at UCF) is part of the UCF Office of Research & Commercialization and the Florida SBDC Network (FSBDC Network). THE FSBDC at UCF provides business seminars and no-cost, one-on-one business consultation to emerging and established businesses. The FSBDC at UCF serves an eight-county area that includes Brevard, Flagler, Lake, Orange, Osceola, Seminole, Sumter, and Volusia counties and maintains 10 service centers across Central Florida.

In 2013, the FSBDC at UCF served more than 7,200 entrepreneurs and small business owners through consulting and training, resulting in 7,507 Central Florida jobs created, retained or saved; $1.0 billion in sales growth; $51.5 million in capital formation; $87.7 million in government contract awards; and 129 new businesses started.

About the FSBDC Network
The FSBDC at UCF is a member of the Florida SBDC Network, a statewide service network funded in part through cooperative agreements with the U.S. Small Business Administration, Defense Logistics Agency, State of Florida and other private and public partners. The Florida SBDC Network is hosted by the University of West Florida and is nationally accredited by the Association of SBDCs. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.

For over 35 years, the FSBDC Network has nourished a statewide partnership between higher education and economic development organizations, dedicated to providing emerging and established business owners with management and technical assistance, enabling overall growth and increased profitability for the businesses and economic prosperity for the state. The FSBDC Network is a statewide service system of 41 centers with 60 outreach locations, including the FSBDC at UCF.

In 2013, the Florida SBDCs served over 34,000 entrepreneurs and small business owners through consulting and training, resulting in 39,536 jobs created, retained and saved; $5.5 billion in sales growth; $197.3 million in capital accessed; $602.2 million in government contract awards; and 685 new businesses started. And, for every $1 of Florida public and private sector investment in FSBDC programing, $35 was returned to the state in tax revenue

FSBDC at UCF | 3201 E. Colonial Drive | Orlando, FL 32801 | p 407.420.4850 | f 407.420.4862

sbdc@ucf.edu | www.sbdcorlando.com