Success-Stories - Florida SBDC at the University of Central Florida

Tributaries and Clarus Audio and Video Cables

With more than 70% of the world’s purchasing power located outside of the U.S., exporting is an increasingly attractive opportunity for small and medium-sized companies. Joe Perfito, founder and owner of Gordon J. Gow Technologies – the company responsible for the design and manufacture of Tributaries and Clarus audio and video cables – had gained some international distribution but was convinced that there was significant untapped potential abroad. To increase the company’s penetration of foreign markets, Perfito turned to the Florida Small Business Development Center at the University of Central Florida’s (FSBDC at UCF) International Trade Services team.

Tributaries is a leading provider of high-performance and high-quality digital & analog audio interconnects, speaker cables, AC power products, and HDMI cables for discriminating audiophiles and cinephiles. Clarus serves the even more selective high-end audiophile market, offering ultimate-performance audio cables, power cables, power conditioners, and digital-to-analog converters (DACS) for the most discerning listening audiences. Combining patented technologies and painstakingly meticulous hand-craftsmanship, Tributaries and Clarus products are designed by music lovers for music lovers and are universally recognized for their quality.

“We design all of the internal parts of our cables and the cosmetics – the jacket, all the conductors and the shielding,” Perfito proudly states. “We have those cables made for us and bring them into Orlando where we do all our own soldering and assembly, packaging and testing. This makes us quite a bit different from our competitors, most of whom have cable from China or the Far East brought into the U.S. where they take it out of one box, put it into another and ship it out. There’s no value added. We do all the assembly, so we know how it’s made. We do all our own quality control as well. As a result, we have cables that outperform any of our competitors.”

“Our company has been selling domestically since 1991,” recalls Perfito, “and we started working with international distributors in the early 2000’s. But we didn’t have as many as I would like, even though I knew we had the products that would sell in countries around the world. When I learned about the FSBDC, I said ‘Wow, they have a lot to offer small businesses, including in the area of exporting and international distribution, and we began working with them to help us develop some of the foreign markets.”

Together with FSBDC International Trade Services program manager Jill McLaughlin and consultant Rafael Pratts, Perfito set about to further expand globally. First, Pratts prepared a customized Export Marketing Plan, available in partnership with the U.S. Commercial Service and funded by a grant offered by Enterprise Florida, now SelectFlorida, to assist qualified Florida manufacturers and service providers with identifying overseas growth strategies. Such Export Marketing Plans provide comprehensive industry and market analyses and identify promising new foreign markets and provide a go-to-market strategy for each. Next, McLaughlin assisted the company with obtaining State Trade Expansion Program (STEP) Grants to reimburse certain travel expenses, thereby supporting their attendance at international trade shows throughout Europe.

“Because of our partnership with FSBDC and working with them, we were able to improve our international marketing,” Perfito affirms. In fact, because of the Export Marketing Plan and the STEP Grant-funded travel, the company has now secured a new distributor in France and has another in the United Kingdom, with high expectations for one in Germany as well. “I would strongly encourage other small business owners like myself to contact the FSBDC and to take advantage of the services and programs they have to offer. It would be a huge benefit for them, as it was for us.”

For information about Gordon J. Gow Technologies and its Tributaries and Clarus lines, please visit www.tributariescable.com or www.claruscable.com.

Center for Aggression Management

Orlando, FL – In the business world, there is sometimes talk of a mystical and magical entity called the ‘unicorn’ startup, which is a company that can be expected to reach $1 billion in revenues without being listed on the stock market. It is the dream of every entrepreneur, investor, and venture capitalist. When Dr. John D. Byrnes, Founder and CEO of the Center for Aggression Management, spoke to investors who wondered out loud if his company could be worth a herd of unicorns, his new challenge became how to best scale up to achieve that level of success. He turned to the Florida APEX Accelerator at the University of Central Florida (Florida APEX at UCF), an affiliate of the Florida Small Business Development Center at UCF (FSBDC at UCF), for guidance.

The Center for Aggression Management, Inc. in Orlando, FL, trains organizations and individuals to use aggression management techniques to identify the pre-incident precursors to hostile and malicious behavior and thus prevent it from occurring. Leveraging work done by the Federal Bureau of Investigation and the United States Secret Service on how to identify someone on the path to violence, Dr. Byrnes deploys a model built around the sequential progression of precursors to assaultive and violent behavior. Understanding these pre-incident precursors enables organizations to get out in front of instances of sexual harassment, abuse, bullying, discrimination and, more recently, insider cyber attackers, all of which is hugely beneficial for workplace security and human resources. “Research has shown that our system’s capability to make people feel safe and more trusting of others enhances teamwork, leadership, loyalty, productivity, performance, and profitability,” explains Dr. Byrnes.

Entitled the Critical Aggression Prevention System (CAPS), the system has been scientifically validated as reliable. Furthermore, the system’s ability to NOT use culture, gender, education, age, sexual orientation, or religion – or mental health assessments – means it does not violate HIPPA regulations at hospitals and health care institutions, FERPA regulations at schools, colleges and universities, and the Civil Rights Act of 1964 applicable to all organizations.

The Center for Aggression Management and CAPS had a lot going for it, but challenges remained. “I was a training company for 20 plus years, trying to figure out what to do next,” recalls Dr. Byrnes. Now he had CAPS and knew he had to scale the company up. “I knew that I needed to have an app, and a dashboard, and a learning management system of online courses but I had no clue as to how to do it.” It was then that he turned to Steve South, the manager of the Florida APEX Accelerator at UCF.

“Steve South. I can’t say enough about this gentleman,” shares Dr. Byrnes. “He was open armed. He was able to begin to direct me based upon the uniqueness of what I had to offer. I had been a trainer all these years and now needed to become a technology company. I needed to act like a startup, and he helped direct me.” South assisted Dr. Byrnes with developing a variety of government contracting tools and certifications that enabled the company to present itself to the military, federal government, and to large organizations. South also directed Dr. Byrnes to the Veterans Entrepreneurship Initiative (VEI), which provided invaluable training as he evolved into a fledging technology company.

“Steve has been a help all the way along,” continued Dr. Byrnes. “Coming out of COVID, we acquired our very first big client that will be using our entire system: the CAPS mobile app, the CAPS Dashboard, and the CAPS learning management system. We are very slowly beginning to roll it out into a hospital system with over 80,000 employees, 23 hospitals, and 830 ambulatory facilities. The annual revenues, when fully implemented, will be well over $1 million. Of course, we have others coming on as well: a food distribution company with 4,500 employees generating over $100,000 in annual revenues to the Center.”

“To know that there is a team of people that care about us, that care where we are and about how to help us, and how they can help us achieve the best that we can be is huge”, concludes Dr. Byrnes. “The ability to have this APEX team has been a remarkable advantage to building what one day may be a colossus.”

For information about The Center for Aggression Management, please visit https://aggressionmanagement.com/.

The Viera Studio

The COVID epidemic threw a lot of curve balls at nearly every small business, and those involved in the arts and cultural activities were no exception. Reinvention and sometimes even a fight for survival were the order of the day. Monica Toro Lisciandro, founder of The Viera Studio for the Performing Arts and director of the Black Box Theatre Programme, recognized immediately that the pandemic was taking a toll on her organization and turned to the Florida Small Business Development Center at Eastern Florida State College (FSBDC at EFSC), a subcenter of the Florida SBDC at the University of Central Florida (FSBDC at UCF).

At the Viera Studio for the Performing Arts, they pride themselves on building confidence, creativity, and fun! Professional entertainers hold events and workshops year-round for all ages, including cabarets, showcases, and special one-night engagements. They like to say, “When you’re here, the fun never ends.” Through their programs, students can explore various aspects of theater including acting, singing, dancing, stage design, and production. Experienced and highly trained instructors guide them through every step of the process, from auditions to rehearsals to final performances.

“The Viera Studio is a special place to be because of the magic that our families and our students bring,” Monica Lisciandro states proudly. “All of our students and our families are uplifted. When our kids come in, they feel like they are supported and they’re seen, they’re heard, and they’re valued. Because of that, they’re able to excel and feel like they can be confident and truly be themselves.”

“I sought out guidance from the FSBDC because, after COVID, we really needed to pivot for our business,” recalls Lisciandro. “We needed the guidance and the support of the FSBDC and their knowledge in order to be able to move forward and continue our business and continue to be successful in the times we were facing.”

Working with FSBDC at EFSC sub-center director and consultant Robin Braswell and others, Lisciandro took advantage of the full spectrum of the FSBDC’s services: no-cost, expert consulting; business training workshops, seminars and webinars; and access to deep and broad market research databases and resources. “My journey with the FSBDC has been excellent,” Lisciandro affirms. “I’ve been able to consult with Robin about my business. I’ve received data about our marketing, about our website. I’ve been able to access a plethora of trainings that have helped me be able to develop and take my business onward and upward.”

“The FSBDC has really helped our business grow,” concludes Lisciandro. “Our clientele –students from children to adults – has increased. We have reached out to schools in the community, and they are very interested in partnering with us to bring our programs into their school. We have a bigger reach and are able to offer the arts programs to not only the kids who come to our studio but also to the community. My personal experience working with the FSBDC has been excellent. For anyone that’s considering working with them, I would highly recommend it.”

For information about The Viera Studio for the Performing Arts, please visit https://thevierastudio.com/.

Nakiesa’s Photography

For many aspiring entrepreneurs with a compelling dream or exciting new idea, the first question is often, ‘Where do I start?” Building a firm foundation, managing start up risks, and launching with confidence and clarity are integral steps to establishing and growing a thriving business. Nakiesa Faraji-Tajrishi was a recent University of Central Florida graduate when she began contemplating starting her own venture, Nakiesa’s Photography. She turned to the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) for assistance.

Nakiesa’s Photography isn’t your ordinary photo studio. It offers so much more, specifically professional photography and videography focused on serving clients in the luxury/adventure travel and travel-related services. “The product that I offer is social media content creation for travel products, for hotels, for tourism boards,” shares Nakiesa, “as well as general photography services.” She specializes in digital manipulation applying cutting edge software to a combination of drone and handheld photography, resulting in the creation of dynamic and impactful content that captivates people’s attention.

“When I was looking to start my own business, I actually had no idea where to start or what to do,” describes Nakiesa. During an online search, she discovered the Florida SBDC and its ‘How to Start Your Business’ seminar, and she was quickly off and running. “I was really excited about the opportunity to get some advice and seek some counseling from people who had been in the industry and understand the things you need to do to be successful as a small business owner,” she recalls.

Nakiesa committed herself 100 percent to starting her new business on the right footing. “With the Florida SBDC, I have actually come in about every two weeks consistently for the past two years for consulting services with my FSBDC consultant Chuck Wheeler. He’s just been phenomenal. He’s my go-to guy for just about any question I have. And I love that he has experience in the advertising industry which is the same industry that I’m trying to establish my business in.” Highlights of where Wheeler and the FSBDC assisted Nakiesa include its no-cost consulting, access to vast market data and research resources, and digital marketing planning.

“I found the FSBDC to be very warm and welcoming from the get-go,” continues Nakiesa. “When I approached them, I didn’t have a business plan. I didn’t have an LLC. I didn’t have any of those things. I just had questions and from the very beginning they were very friendly, explained everything with patience, and made me feel like it was completely possible and reasonable to start my own business. They held my hand and walked me through all the steps I needed to take in order to become this liberated entrepreneur that I feel I am today. It’s just been fantastic. I cannot recommend their services enough.”

“The success I have seen with my business and the results that I’ve achieved since I started working with the FSBDC have been phenomenal,” Nakiesa concludes. “Every single year since I started with them, I’ve been able to double my income from the previous year. This year I’m on track to double my income again. In just two years of operation, I am profitable and looking forward to expanding my business. I cannot stress enough how valuable the FSBDC has been to me in the creation and growth of my company and I am eternally grateful.”

— FSBDC —

Rolling Green Landscape Solutions

Entrepreneurs often become business owners on the strength of having a “better answer to a customer’s problem.” Even so, most entrepreneurial journeys are replete with challenges for a small business owner to address – frequently without significant experience or business training, and most often without substantial support. Eric Kobb, the founder and owner of Rolling Green Landscape Solutions, faced just that predicament and turned for assistance to the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) and its award-winning Advisory Board Council (ABC) program.

Orlando-based Rolling Green Landscape Solutions provides a full range of landscaping services to high-end residential and commercial clients. What sets it apart is the quality of its people and service, and the superiority of its technology. “The landscape industry is a crowded place,” explains Kobb. “The number one way we differentiate ourselves is through our people. We focus on hiring the best, on training and education, and on retaining them. We’re proud of the number of licensed and certified staff members we have. We also try to be more technologically advanced than most in our industry. It’s all part of making our teams more efficient, to allow us to communicate better with our clients, and overall just do a better job.”

“I have spent my whole life in the landscaping industry, so I have always known my trade,” Kobb points out. “I know my craft and I know how to service my customers. What I didn’t have any experience in was the business side of things: how to set up a business plan; how to have a marketing strategy; how to actually understand and grow our financials. I have seen other businesses flounder without that knowledge and I didn’t want to go down that path so I sought out the FSBDC.”

“When I first met with them, they recommended one of their programs: the Advisory Board Council,” Kobb recalls. Directed by Program Manager Jill Kaufman, each advisory board consists of a customized, no-cost panel of experts providing advice and counsel to help businesses grow. The FSBDC acts as a matchmaker between established local small businesses like Rolling Green Landscape Solutions and area professionals who volunteer their expertise as members of an advisory board, with each advisor purposefully selected to address the specific needs of the FSBDC client.

“We set up a board that would fill the voids in my personal experience,” Kobb states. “We built my board focused on the areas I could improve upon and we went from there. It’s been great. My ABC was pretty awesome in fact.” It included professionals in accounting and finance; Human Resources; advertising, marketing and branding; and banking. “It was really cool to see the different levers that can be pulled in the business world and how you could make yourself more successful and grow as an individual,” Kobb shares.

The FSBDC’s Advisory Board Council really made a difference for Kobb and Rolling Green. “Working with the FSBDC and my Board have been really impactful. It’s been huge,” Kobb concluded. “The results are staggering. Over the three years we have worked with the FSBDC, our profits are up, our revenues are up 139%, our employee count has more than doubled, we have expanded our facility, and we have increased our line of credit by three times (3X). It’s all really helped to position us for the future and for future growth, and I’m super excited about that. The FSBDC opened my eyes to how things are done and I want to thank them and everyone on my Board who helped me.”

For information about Rolling Green Landscape Solutions, please visit http://www.rollinggreenlandscape.com/

Modern Sourcing Solutions

The wisest, and often the most successful, entrepreneurs are the ones who acknowledge and embrace the old adage, “You don’t know what you don’t know.” For Scott Heitz, founder and owner of Modern Sourcing Solutions, a two-year old industrial supply distributor in Volusia County, his journey began by “just being humble in wanting to gather as much information as I could,” he explains. It was at the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) that he found much of the market information he sought, as well as valuable no-cost consulting and support.

Modern Sourcing Solutions delivers industrial supplies to customers across greater Orlando, as well as the Daytona area up to Flagler County and as far south as Melbourne. The product list is expansive, including degreasers, cleaners, hand scrubs, gloves, rags, solvents, absorbents, adhesives and more – the types of chemicals and tools industrial customers use constantly. The company services many different industries including automotive, aviation, firearm manufacturers, government, machine shops, manufacturing, marine, and municipalities.

Besides having almost any product an industrial company might need, “customers have chosen to do business with MSS because we are able to move quickly,” Heitz shares. “We’re not a big conglomerate. We’re local. Decisions can be made fast, and we have the ability to add products or specialty items as they arise to meet our customers’ needs quickly.”

“My personal experience working with the FSBDC, and specifically with my consultant Michael Oppenheim, has been really smooth,” Heitz recalls. “I’m a first-time business owner and I didn’t know what I didn’t know. I knew what I wanted to do. I knew where I wanted to go but didn’t necessarily know how to get there. Having many conversations with Michael and being able to bounce ideas off of him and getting feedback from him has made all the difference for me. Michael is always available, always helpful, always understanding and, more importantly, he has great suggestions.”

“I’ve been working with the FSBDC for about a year and a half now,” continued Heitz. “We have grown quite a bit over that time, faster than I ever thought we would. We started out as one 1,000 sq. ft. warehouse with just one office manager. I now have a driver, an office manager, and three (3) 1,000 sq. ft. warehouses. We have grown 46% from Year One to Year Two and, so far this year, we’re up 37%. Things are going great!”

“If I had to pick one word to describe the FSBDC, it would be ‘good’,” concluded Heitz. “I haven’t had one bad experience with them yet. I’ve had a good relationship with Michael. He took the time to understand where I was coming from and my needs and my requirements and the directions I wanted to go in, and he was always eager to help. Our appreciation goes out to Michael as well as the SBDC team for everything he has done to assist us.”

For information about Modern Sourcing Solutions, please visit https://modernsourcingsolutions.com/ .

CURIS System

Imagine that you are an entrepreneurial small business presented with major growth opportunities in new, but unfamiliar, international markets. With little or no exporting experience, where should you turn for guidance and to learn what you need to know to be successful? For biodecontamination equipment manufacturer CURIS System and Jeff Woodson, its vice president, revenue operations, the answer was and is the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) and its International Trade Services Program.

CURIS System, headquartered in Oviedo, FL, is a manufacturer and provider of biodecontamination equipment and solutions. “Our mission is to make biodecontamination safer and easier for pharmaceutical manufacturers, research laboratories, and health care providers,” Woodson explains, “so they can focus on their lifesaving and life-enhancing work without disruption from contamination by high concentration, high consequences chemicals.”

“There are a few things that makes CURIS really standout,” continues Woodson. “The first is the safety and ease of use of our product. Our patented technology allows us to achieve the same level of kill as the high concentration, high consequences chemicals while only using a 7% hydrogen peroxide solution. The other aspect that customers are happy with is the level of support and training that they receive from our team.”

Having built a successful business in the U.S., word spread throughout the biosafety and biosecurity world that CURIS provides a safe and effective solution for biodecontamination challenges. The company was soon approached by numerous different overseas customers and dealers asking CURIS to begin exporting to their countries. Fortunately, Enterprise Florida and the Florida SBDC Network, in partnership with the U.S. Commercial Service, offer a scholarship to assist qualified Floridian “new-to-export” manufacturers and service providers with identifying overseas growth strategies through the development of a customized Export Marketing Plan.

“Exporting was brand new to us,” Woodson recalls. “We did not know how to do it and did not have that expertise in house.” It was why the firm turned to the FSBDC and Jill McLaughlin, its International Trade program manager, for assistance. “Being able to connect with the FSBDC and take advantage of the Export Marketing Plan and the consulting services they offer was a huge help in getting us where we needed to be to export,” Woodson states today.

CURIS also took advantage of the State Trade Expansion Program (STEP), funded by the Florida SBDC Network which had received a grant from the SBA to assist small businesses with export development. Through awards to eligible businesses, the STEP program helps small businesses overcome obstacles to exporting by providing grants to cover costs associated with entering and expanding into international markets. “It helped us cover the travel and lodging costs to get over there and be able to meet with clients and steward our product and support so that they were very happy with the installation and implementation of the product,” shares Woodson.

“The Export Marketing Plan was extremely helpful. As we have grown and expanded around the world, being able to rely on the FSBDC and the resources they have been able to connect us with has been absolutely critical to us being able to successfully grow, especially abroad, but also domestically,” affirms Woodson. “Since connecting with the FSBDC, our export volume has increased by 400% and we’re expecting to grow even faster from there. We’ve been extremely lucky to have the support of the FSBDC. For any entrepreneur, I would highly recommend reaching out to them for the breadth of their services, their support, and the knowledge that they can provide.”

For information about CURIS System, please visit https://www.curissystem.com/ .

Beha.Vio

Starting a business – any business – can easily become a formidable endeavor. Doing it alone only increases the degree of difficulty. Make it a behavioral health clinic and the challenge can seem monumental. Gillie Acosta, founder and owner of Beha.Vio, Inc. – an applied behavior analysis (ABA) treatment facility in Davenport, FL – faced all of this and more when she decided to launch her company, leading her to connect with the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) for guidance.

Beha.Vio is an ABA therapy clinic that applies scientifically-verified, systematic behavior-change interventions that resolve problems to allow for a more fulfilling and meaningful life. Its team of therapists offer intensive ABA services focusing on all areas of development, social interactions, motor skills, and management of problem behaviors, mostly through early intervention with children aged three to five. “What makes us different and special is that we provide individualized behavioral treatment to our clients, the majority of whom have autism spectrum disorders. In both school and clinic settings, we help them find ways to be independently functional in their environments,” explains Acosta.

As she contemplated starting her treatment enterprise, Acosta surveyed the landscape for assistance and decided upon the FSBDC at UCF satellite office in Kissimmee, FL. “I was looking and searching for help, tools, ideas and I found the FSBDC,” Acosta recalls. “I was able to get in contact with FSBDC consultant Elly Membreno and she was so helpful. She supported me, empowered me to continue, not to give up and I will be grateful forever.”

The myriad areas of assistance provided by Membreno and the FSBDC was broad and deep, including its no-cost consulting, business training, and access to market research. From state, county, and local registrations and permits to professional licensing, Membreno and Acosta worked together to put the business on a firm footing from the beginning. Additional support included helping Acosta to prepare her business plan, with drawing up a budget with the necessary financial forecast, and in creating a comprehensive marketing plan. Especially valuable was the time spent on human resource matters like preparation of an employee handbook; job descriptions; salary and benefits planning; hiring, onboarding & orientation for new employees; and performance management processes.

All of their hard work has paid off. “Since I started working with the FSBDC, my revenue has grown 100%. From having no staff when we began, now two years later I have 26 employees and just a month ago we were able to move to a bigger location because we are growing so fast,” Acosta shares proudly.

“If you’re a business owner and you’re thinking of using the resources that the FSBDC provides, I highly recommend it,” concludes Acosta. “They provide consultation, training and webinars, and other resources at no-cost and always available. Working with them, you will feel supported and empowered. I always did.”

For information about Beha.Vio, Inc., please visit https://behavio.godaddysites.com/.

NovoaGlobal, Inc.

If two heads are better than one, then how valuable must a group of eight experts and consultants be when all are dedicated to helping you make your small business more successful? And all at no cost? Carlos Lofstedt, founder and CEO of NovoaGlobal, Inc. – an automated traffic enforcement pioneer – found himself in exactly that enviable position when he enrolled his company in the Florida Small Business Development Center at the University of Central Florida’s (FSBDC at UCF) award-winning Advisory Board Council program.

NovoaGlobal® is a leading developer and manufacturer of photo enforcement, including school zone speed and red light enforcement, and intelligence solutions designed to improve traffic safety, reduce road injuries and fatalities, and help law enforcement reduce/solve crime in their communities. “Our vision is to create safer communities for our families,” shares Lofstedt. “We do that by implementing different solutions for traffic safety and public safety like speed enforcement, red light enforcement, license recognition and so on.”

Customer service and superior technology set NovoaGlobal apart from its competitors. “One of the big differentiators between our company and others is the service level we provide,” Lofstedt explains. “Our existing clients rave about us and it’s something we’re very proud about. Besides that, our technology is a very important factor. We have been able to outperform the largest companies in the world.”

Lofstedt learned about the FSBDC’s Advisory Board Council program while attending a Small Business Administration event. “I was introduced to Jill Kaufman (FSBDC Associate Director and ABC program manager) and it really caught my interest to be able to have a board where I could get input from experts within different areas to try to grow the business,” he recalls.

The Advisory Board Council program is a next-level, business support service aimed at helping established Central Florida businesses grow. Each advisory board is comprised of a customized, no-cost panel of experts providing advice and counsel to the FSBDC client. The FSBDC acts as a matchmaker between established local small businesses like NovoaGlobal and area professionals who volunteer their expertise as members of an advisory board, with each advisor purposefully selected to address the specific needs of the participating company.

“Working with the FSBDC and our Advisory Board gave several benefits to our company,” Lofstedt states, “because the board members we had were able to increase our marketing exposure, improve our website and helped us increase sales in general”. In addition, NovoaGlobal was able to take advantage of the FSBDC’s International Trade program which produced an Export Marketing Plan that assisted its entry into new global markets.

“The Advisory Board helps you get a different perspective and pushed us in a different direction that is more beneficial for our company,” concludes Lofstedt. “We had an increase in sales of almost 100% from 2019 to 2022, and have been awarded multiple contracts, including government contracts during that period that are over $50 million in total.” Proof positive that eight heads are better than one, especially when they are part of an FSBDC Advisory Board.

For information about NovoaGlobal, please visit https://novoaglobal.com/

Culture Studio

It’s never easy to be the “new kid” in town. It can be even harder when you are opening a new office and manufacturing facility almost 1,200 miles away from your headquarters in Chicago. For Rich Santo, CEO of Culture Studio — a technology company that powers merch sales for the music and entertainment industries – getting off to a great start in the company’s new locale of Daytona Beach was paramount. Having the Florida Small Business Development Center at Daytona State College (FSBDC at DSC), a sub-center of the FSBDC at UCF, in his corner quickly became one of the ways he assured his success.

Culture Studio is in the business of accomplishing apparel and merchandise production in quantity for music, entertainment, retail, and e-commerce customers. Do you remember that fantastic memento you snagged at your last big event? It could have been from Culture Studio. “We are a platform for artists to make merchandise at scale,” describes Santo. “It consists of a proprietary technology that we build in house to power all of our physical assets, like our factories that are set up throughout the country. It’s something nobody can copy. We’ve been building this piece of tech since 2014. It is certainly our ‘secret sauce’ and what makes working with us special for our customers. We call it the ‘CS Experience’ and it’s what makes us better and successful.”

“Our headquarters is in Chicago and our newest facility, a 76,000 sq. ft. office and manufacturing plant, is in Daytona Beach, maybe a block and a half from the Daytona Speedway,” shares Santo. “When we entered the State of Florida, my first questions were: what are the opportunities and what agencies are there to help us get comfortable in the state?” Santo wanted to pinpoint who would be the best fit to help Culture Studio navigate uncharted territories. It was during his initial search that he discovered the FSBDC at Daytona State College.

“The services and overall experience at the FSBDC and with Trecia Marchand (DSC sub-center director and business consultant) and her team have been really incredible for us,” Santo recalls. Leveraging the FSBDC’s no-cost, expert consulting services, Santo was introduced to all corners of the Daytona business community. “The FSBDC has been a really great extension of our team,” Santo continues. “The biggest thing is just the connections, meeting different people and getting introductions.” A security company who is now a building tenant and a top-notch realtor were just two of the valuable connections he has made. “We got to meet so many great people that probably would have taken us months to find. We were kind of fast tracked into all these relationships. To be completely honest, doing business in Daytona has been amazing.”

“The impact on our business of opening our facility in Florida has been awesome,” concludes Santo. “Through first quarter 2023, we have had 68% growth in top line revenue. We have our 76,000 sq. ft. facility up and running. We have hired 65 team members in less than a year, and that’s only 20% of the people we will eventually need. We’ve used a lot of local contractors. I think we’ve become a big part of the community and it’s great for us and for Daytona.” The FSBDC at DSC is proud to have contributed in some small part to Culture Studio’s strong start in the state of Florida.

For information about Culture Studio, please visit https://culturestudio.net/.