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USO Biomedical Services

Making the move from home school mom to day-to-day management of the family business is a major transition, especially if you don’t have experience running a small company. Cindy Brammer was willing to learn and accept that challenge when she took over as president of USO Biomedical Services (USO Biomed). She was also smart enough to know what she didn’t know and turned to the Florida Small Business Development Center at the University of Central Florida – Lake County (FSBDC at UCF – Lake County) for assistance.

USO Biomed services and repairs medical equipment, and they know that properly functioning medical equipment can be the difference between life and death. The company offers the best in medical equipment calibration, repair, and preventive maintenance in Florida, serving doctors’ offices, research facilities and urgent care clinics, as well as dental and veterinary offices.

What sets USO Biomed apart is that deploys certified biomedical equipment technicians (CBET) who calibrate to national and international standards, and is qualifying for ISO 17205 certification, internationally recognized as the highest standard for testing and calibration. USO Biomed prides itself in providing the quality service their clients deserve so they can give their patients the quality care they need.

Cindy Brammer joined her husband Wes, an expert in medical equipment repair, after he had successfully started the business and had it growing. Having left her position with a medial surgical organization to be a home school mother and now to be managing the family business, she was taking on very different responsibilities including sales and marketing, bookkeeping and many other duties. Unfortunately, not all of that work was familiar to her. That’s when she turned to the FSBDC at UCF in Lake County and Eddie Hill, its Area Manager and lead consultant.

“The reason I tried to find help and found it absolutely with the FSBDC is that I realized that I didn’t know all that I needed to know in order to make the company successful,” recalls Brammer. “I needed help, and I needed it quickly and that’s exactly what I found with the FSBDC.”

Brammer took advantage of the FSBDC’s no-cost, expert consulting, business seminars and workshops, and access to market research.  “The FSBDC has been a fantastic resource.  I was able to sit down for one-on-one consultation with Eddie Hill and, from Day One, it has been awesome,” Brammer continued. “He’s always there and he’s been able to give me the direction I needed. The seminars that I attended were incredibly useful. Eddie was also able to get me market information that was invaluable. And he put me in touch with a marketing firm that has been absolutely wonderful for us.”

On the strength of the Brammer’s hard work and with the FSBDC’s assistance, USO Biomed has prospered. “From when we started with the FSBDC, we have been able to double our client base and our gross revenues have increased 200% or more,” Cindy Brammer states proudly. “The FSBDC has been what I needed when I needed it.  They were there anytime I had a question, if I needed one of their seminars, if I needed information. They were there and it’s been fantastic.”

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