No matter how much confidence you have in your work, an extra pair of eyes is always a good thing. Rebecca Johnson, founder and owner of Becca’s Sweet Tooth in Bunnell, FL, is a firm believer that two heads are better than one, and that’s why she turned to the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) for assistance.

Becca’s Sweet Tooth is a bakery and café, offering cupcakes, cookies, pastries and biscotti, and featuring Caribou Coffee, a beloved and rare premium coffee brand. Their motto is “Making life a little sweeter, one cupcake at a time.” “Here at Becca’s Sweet Tooth, I make everything here in house, all made from scratch, and all made with love,” Johnson says proudly. “I feel like that really makes a big difference.”

“The reason I sought out help from the FSBDC was that, although I have a background in restaurant and retail management, I felt like I was missing a few things, maybe a few details” recalls Johnson. “I wanted to make sure I wasn’t missing any steps or forgetting to file any paperwork. It was great to have a second set of eyes looking over everything and reminding me of anything I might have forgotten.”

The services offered by the FSBDC to entrepreneurs and business owners include no-cost, expert consulting, business training and workshops, and access to extensive market research resources. In Johnson’s case, she turned to Michael Oppenheim, an FSBDC consultant located locally in Palm Coast, for assistance with turning her dream of owning and operating a retail bakery into a reality. Over the course of nine months in 2021, Oppenheim assisted with building code and permitting issues; build out, equipment and food expense planning; financial pro forma creation and forecasting; and marketing.

“It was really helpful to have consulting from Mike Oppenheim of the FSBDC,” states Johnson. “For instance, we used the pro forma process to make sure that all my numbers were in order, like was I going to be profitable, were my food costs and pricing in line. I didn’t want anything to be inaccurate and wanted to account for everything, all the expenses I needed to plan on. It was really helpful to have all of that.”

“Working with the SBDC was great because I had another person in my corner checking in and seeing how things were going,” Johnson continued. “Mike would reach out and say ‘What can I do? Where are we at?’ and that definitely kept things on target.”

“When I first started with the FSBDC, I just had a concept. I wasn’t sure it was even feasible,” Johnson concluded. “To go from a dream I have had for over a decade to putting together real numbers; to finding a store front and getting all the renovations and construction done; to sourcing my own supplies and equipment; to go from there to opening a business.”

“Now I’ve been open a month. Customers are actually coming in. I even have repeat customers. It’s just been a super experience.” And the FSBDC is proud to have assisted Becca in making her dream come true.

For information about Becca’s Sweet Tooth, please visit https://www.beccassweettooth.com/.

For a small business owner, managing explosive growth can be as big of a challenge as finding ways to survive in a pandemic. For Amanda Yarborough, founder and owner of MamaBare Sugaring Studio LLC, her business was enjoying an exceptionally positive reception from customers and was succeeding beyond her expectations. How to best manage that growth was her biggest problem, and that’s why she turned to the Florida Small Business Development Center at Daytona State College (FSBDC at DSC), a sub-center of the Florida SBDC at UCF (FSBDC at UCF), for assistance.

MamaBare Sugaring Studio, with locations in Lake Mary, Oviedo, Ormand Beach and Port Orange, offers an all-natural hair removal process called hand method ‘sugaring’, similar to waxing but better. MamaBare’s sugaring specialists apply a honey-colored sugar-paste gel to the skin and remove unwanted body and facial hair. They specialize in sugaring, and sugaring only, while creating a welcoming environment designed to remove not just hair, but also the insecurities and anxieties that often accompany it. “It’s all about helping our clients feel their best,” says Yarborough.

All-natural hair removal as practiced by MamaBare has become hugely popular, so much so that Yarborough quickly wanted assistance. “I reached out to the FSBDC because I was experiencing a period of growth that I needed help with,” she recalls. “I really needed someone to guide me and walk me through what the next steps for my business looked like.”

“The FSBDC definitely helped me focus on the big picture,” continues Yarborough. “It helped me by exploring the market and connect with people inside and outside my industry. The group I am part of – the Growth XChange – has been so helpful to my business. I get insights from other business owners, feedback on issues, ideas for business processes and financing. It’s really great to be able to be around others who are doing what I am doing, working through the same problems I am.” (Growth XChange is a facilitated peer-to-peer coaching program offered exclusively by the FSBDC at Daytona State to qualified small business owners.)

In addition to participating in the Growth XChange, Yarborough takes advantage of the FSBDC’s no-cost, expert business consulting and access to market research resources. “I especially love the one-on-one consulting that I get with FSBDC at DSC director Tom Daly,” Yarborough states. “He’s someone you can always go to. I went to cosmetology school. I didn’t get a lot of formal business training. I’ve had to figure it out on my own. Having people to go to, to ask questions of, get feedback from, to know what the next step should be, has been a gamechanger for us.”

“I have experienced tremendous growth within the company and really learned so much about how to run my business and how to grow my business since starting to work with the FSBDC,” Yarbrough explains. “Our company has grown by two more locations and doubled our staffing to almost 30. And that is all due to the consulting I have received from Tom at the FSBDC. If you are an entrepreneur or business owner and you haven’t reached out to the FSBDC, I suggest you do so immediately. I only wish I had known about them sooner.”

For information about MamaBare Sugaring Studio, please visit https://mamabaresugaring.com/.

Taking a business to the ‘next level’ of revenues and success is the goal of all growth-minded small business owners. Finding the assistance and resources to help accomplish these aspirations is another matter entirely -that is, unless they are Erica Martinez-Rose and Matt Rose, founders and owners of Tech Rage IT, an information technology managed services provider (MSP). They had the good sense to turn to the UCF Business Incubator and the Florida Small Business Development Center at UCF (FSBDC at UCF) and their joint program: the UCF Incubator Board of Advisors.

Tech Rage IT isn’t your ordinary MSP. With relentless enthusiasm, they proactively shield their clients from IT problems and – with 24/7 unbeatable responsiveness – they quickly resolve any issues that may arise. Tech Rage IT’s differentiator is its emphasis on customer service and blocking the aggravation that so often comes with technology. “We prevent Tech Rage” is their slogan and making IT “Rage Free” is their credo. “We understand your IT frustration and how important it is that we get it fixed fast,” says Matt Rose, Tech Rage’s Director of Technology Services. “Ours is a customer service first focus. We make that central for our entire team.”

Being customer-centric made Tech Rage IT successful in serving small-to-medium business clients, but the firm wanted to further leverage its competitive advantage and accelerate its growth. “We reached out to the FSBDC because we felt like we were lacking in internal accountability, like we needed to be challenged,” recalls Erica Martinez-Rose, CEO of Tech Rage IT. “And since we started, it has dramatically changed how our leadership team interacts. Now we have that accountability partner that we needed.”

Led by Jill McLaughlin, an FSBDC consultant, and comprised of a team of other FSBDC consultants with expertise in diverse functional areas, the Board of Advisors provided Tech Rage IT with no-cost consulting related to the company’s business development, financial management, and general leadership development. Together, they developed and applied multiple important business strategies and tools, including a digital marketing plan, a sales plan, a financial dashboard with key performance indicators, and Tech Rage’s executive team undertook hands-on leadership training and financial mentoring.

“A lot of the services that have been made available to us have been invaluable,” Erica explains, “starting with the financial coaching and leadership training for the team.” An outcome of particular note is the book that Matt wrote and published after brainstorming with the FSBDC team entitled ‘Kiss Tech Rage Goodbye’. A guide for business owners, COOs and CFOs, it addresses the 8 common pitfalls one can fall into when making IT decisions and how to overcome them. It’s been very well received in the marketplace.

As was hoped, all of this hard work has manifested in impressive results. “Over the last 12 months, our business has seen dramatic growth and improvement from working with the FSBDC,” concludes Erica. “Despite a global pandemic, our company ended last year with 58% revenue growth. We also had the opportunity to grow our team. And we’ve been recognized as a top technology company and business of the year. 2021 has been really successful for us too. I am thankful for the opportunity to be part of the FSBDC’s Incubator Board of Advisors program and would recommend the FSBDC to any business owner needing accountability or a sounding board to take their business to the next level.”

For more information about Tech Rage IT, please visit https://www.techrageit.com/.

Businesses across the country were put to the test when the COVID-19 pandemic struck, and Kissimmee Produce La Chiquita was no exception. Fortunately, company president and CEO Vitor Cortes had the good sense and determination to act quickly and seek help, which he found at the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF) in the form of its Business Recovery Team service.

Kissimmee Produce La Chiquita is a neighborhood meat and produce store specializing in Latin foods located in the Greater Orlando hospitality corridor. The company prides itself in offering high quality products without the high prices and is always striving to make the customer experience as easy and pleasant as possible. “Every morning we wake up early and work hard so that you have a clean, tidy, organized store with fresh produce, quality brands, lower prices, wide variety and the best service to earn your loyalty” is what Vitor Cortes promises his customers.

Business was good until the pandemic put a halt to normal life. “Our business was hit by the downturn caused by COVID,” Cortes explains, “and especially hard because we are located in Orlando’s tourist corridor. Almost immediately, we started looking for help to keep our business open.”

Cortes found that assistance at the FSBDC where he benefitted from its no-cost consulting services, business training, market research support, and by participating in its Business Recovery Team (BRT) service. Designed by the FSBDC at UCF to help companies develop and implement customized business strategies to assist in their recovery after the disruptions of COVID-19 and to build sustainability thereafter, the BRT service was created to help clients realign their business models and adapt to a new environment.

In the case of Kissimmee Produce La Chiquita, a team of FSBDC consultants led by consultant Pauline Davis collaborated with Cortes to launch a customer advisory board, rebrand his business, enhance his website, expand his social media presence and redesign and renovate his store. On the finance side, the BRT conducted a financial analysis and created a plan to negotiate lower rent for his location. Most importantly, with the help of the FSBDC’s government contracting affiliate, the Florida PTAC at UCF, the company won a major contract with the U.S. Department of Agriculture.

“Once we established our connection with the FSBDC, the Business Recovery Team helped us a lot with their consulting, thinking about how to pivot our business and finding different ways to generate income, including government contracts,” Cortes states. “We had to think outside the box, and they helped us do that. We created a new venture inside our existing business and are now a federal government provider and that’s going to generate 25 new positions at our company and in our community.”

“The FSBDC – their consultants, their team – not only helped us to recover but they are now helping us maintain and grow our business,” concludes Cortes. “I am very grateful. They have different people from different cultures that bring different perspectives. They helped us see what we were not seeing.”

For information about Kissimmee Produce La Chiquita, please visit La Chiquita Kissimmee Produce | Los Mejores Precios (kissimmee-produce.com).

Three years after starting her own business, Jamie Dickerson was excited about her success.  She had extremely satisfied clients, revenues were coming in and growing, and the future looked bright. Then the COVID-19 pandemic quickly stopped everything in its tracks. It was a dark time for Dickerson and her company, VonBru Design, until she connected with the Florida Small Business Development Center at the University of Central Florida (FSBDC at UCF).

VonBru Design is a graphic design and marketing firm specializing in logo and print design, website creation, and digital marketing solutions for small-to-medium sized businesses. Dickerson’s vision for the firm is to provide small businesses with access to the same polish and elegance in graphic design and marketing communications that she experienced as an inhouse designer for a major corporation. She was succeeding in doing just that until the pandemic shut down nearly everything for her almost overnight.

“Like everyone else, I have a Covid story,” Dickerson recalls. “For me, Covid hit and I found that the business I had spent three years building completely bottomed out in three days. I went from a full client roster with a waiting list to zero open projects. As a business owner, it was terrifying. I wasn’t really sure what to do and it took me a moment to adjust.”

“Thank goodness, along came the FSBDC and I was able to use their resources, their sales experts, their government contracting specialists to help me,” Dickerson continues. “We went through my finances, did financial forecasting, did a complete redesign of my business plan. It was a whole turnaround. They really helped support me through that change into what we are today.”

“I found that working with the FSBDC gave me such incredible accountability,” Dickerson says today. “I met once a week with an entire team and worked at my finances, my sales & marketing plans, my goals for my business. I cannot stress how beneficial it was to have this team surrounding me, encouraging me, and wanting me to succeed.”

“When I started VonBru, I think I was thinking too small. When I started working with the FSBDC, they helped me dream big because they took away some of the intimidation. Starting a business is scary, and it’s kind of lonely and isolating. It can feel like it’s too big for you. The FSBDC took that fear off my plate, walked me through the steps of growth and helped me see what my potential was,” says Dickerson.

“The FSBDC helped me reframe the structure of my business, my business plan, my growth model. In so doing, it helped me build a team of freelance designers, freed me to be a project manager and get closer to my clients, enabling me to better guide them through the creative process,” Dickerson states. “I was able to take on larger clients, win larger contracts and actually grow my business about 285% over the last year since I started working with the FSBDC.”

“I tell everyone: Run, don’t walk, to the FSBDC,” Dickerson concludes. “It was such a game changer for my life, my career, my company and I want other people to feel that support.”

For more information about VonBru Design, please visit https://vonbru.com/.