Craig Caswell, Common Sense Office Furniture

A Common Sense Approach to Business Success

“Always use Common Sense.” That marketing slogan neatly sums up the philosophy Craig Caswell has used to guide his business. Caswell opened Common Sense Office Furniture in 1997 and that guiding principle has helped him to build his firm into one of the largest office furniture dealers in Central Florida. Based in Orlando, Common Sense Office Furniture offers design, sales, delivery and installation of new, used and remanufactured office furniture out of its more than 30,000 sq. ft. showroom and warehouse. Common Sense has become known for the excellent value and service they provide and today’s cost consciousness has made their offerings even more popular. A key element of the firm’s business growth strategy and common sense approach has been to utilize the services of the Small Business Development Center at UCF. According to Caswell, “Nowhere are there valuable services and advice available, at no charge, like at the SBDC and Advisory Board Council. They are a great tool to grow a business and get advice that otherwise you may never have access to…”.

image (4)Caswell has utilized the services of the SBDC’s Procurement Technical Assistance Center and in 2010 he joined CEO XChange, a CEO roundtable group, but the Advisory Board Council (ABC) was the first SBDC program to attract his interest. In fact, his first interaction with the ABC was when he signed up to donate his time and expertise to help other business owners by serving as a volunteer advisor for the program in early 2008. Yet, as Caswell learned more about the ABC and the next level business assistance it provides he thought it would be a useful tool to help propel his own business growth.

Later that same year Common Sense Office Furniture became a client of the Advisory Board Council. Caswell worked with ABC Program Manager, Jill Kaufman, to identify areas of opportunity and challenge facing his business. Kaufman formed a board of advisors for Common Sense to address the firm’s strategic planning, marketing, sales management and training, operations and business development. According to Caswell, “The board members all had backgrounds directly related to the operations and sales parts of my business and they understood each component. I never could have afforded this kind of advice without the SBDC.” The Advisory Board Council worked with Caswell to take a more strategic view of his business, build a stronger business foundation and lay out a roadmap for business growth. “One of the missing components they helped me identify was a lack of consistency and follow through on ideas, projects and marketing as we were caught up in the day to day trials of running a small business,” commented Caswell. “The Advisory Board helped me pull my head out of the sand, take a look around and find a path that would lead to future growth.”

Common Sense Office Furniture’s advisory board has proven so advantageous to the business that Caswell requested and was approved to remain in the program for a second term. Throughout Common Sense’s tenure in the ABC the firm has demonstrated strong growth in revenue and their number of employees has doubled from six to twelve, strengthening the firm’s organizational structure and allowing Caswell to focus on expansion opportunities. The company has refined its marketing strategy and increased its visibility in the community. In fact, the business received significant exposure when Common Sense Office Furniture was named to the 2010 Inc. 5000 list of fastest growing private companies in the U.S. due to its 41% 3-year revenue growth. Upon learning of this honor Caswell recognized the contribution of the SBDC. “The SBDC has been instrumental in helping me grow my business for the past two years. This is evidenced by the inclusion of our company in the Inc. 5000 list of fastest growing small businesses this year.”

Get Bit, FSBDC at UCF, Business Consulting, Pauline Davis

Get Bit Entrepreneur Gets Bit

Get Bit LLC was founded to offer the ultimate in extreme adventure. And, with the assistance of the Small Business Development Center at the University of Central Florida (SBDC at UCF), the company is on its way to doing just that.

Whether its supplying custom rod building components, teaching rod building classes, guiding gator hunts or managing world class tarpon fishing trips, Capt. Kevin Brotz, the owner of Get Bit LLC, has an obsession for the outdoors. His passion is focused around sharing the world of nature in ways that most people don’t get to experience. When Kevin was two years old, he would wake his parents at 6:00 am to go ‘pishing’. He couldn’t pronounce the word ‘fishing’ but could cast his own rod even at that young age. He started his outdoor life then and hasn’t looked back since; he was hooked for life.

Harking back to the old saying that “It isn’t work if you love what you’re doing,” Kevin knew he wanted to build a business that incorporated his love of the great outdoors. After graduating from the University of Florida with a Bachelors Degree in Business Administration and a minor in Entrepreneurship, Kevin was licensed by the United States Coast Guard. Today, Captain Brotz has combined his professional designation, experience and solid foundation in business to make his dream a reality.

Help from the SBDC at UCF
Kevin wanted to set his business up for success from the very beginning and knew he needed assistance in getting the business off the ground.  He contacted Pauline Davis, consultant at the Small Business Development Center at UCF, for no-cost assistance. Together, they worked on several versions of Get Bit LLC’s business plan and cash flow projections.  Recognizing that he would have to fund the business himself, the planning process became even more crucial.  Through a lot of prayer and even more hard work, Get Bit LLC opened for business in February 2011 and has been well received.

There’s a reason why Get Bit LLC is off to a strong start: it’s a sportsman’s paradise and a dream come true for anyone who enjoys the outdoors that is built upon a strong business foundation developed with the help of the SBDC at UCF. The business services include:

  • Custom Rod Building Supply & Academy – distributing components to wholesale and retail custom fishing rod builders. Through their full service e-commerce site, Get Bit has a global marketplace. Holding monthly classes in the shop, Get Bit Rod Building Academy teaches first timers how to build and customize their very own fishing rods.
  • Extreme Adventures – Guiding Trophy Alligator Hunts in Central Florida and Trophy Tarpon Fishing Trips in World Famous Boca Grande FL, Get Bit provides the Experience of a Lifetime!
  • Trophy Fish Mounts – Get Bit has a world renowned Taxidermist whose sole job is bringing that Trophy of a Lifetime back to life as a true piece of art.
  • Outdoor Ministry – Kevin loves nothing more than using the outdoors as a platform to help others find and build relationships with Christ. Kevin has full intentions to build Get Bit Outdoors to a level where he can devote his efforts to this ministry full time.

Kevin is very excited about the business’s potential and is grateful to his wife for her unwavering support and confidence in his ability to build this business. He also appreciates the assistance of Pauline Davis and the SBDC at UCF and states, “The SBDC has a wealth of knowledge and experience with small businesses. Every meeting forced me to do more due diligence and build a stronger business plan. Just knowing the resource that is the SBDC at UCF is available was and is reassuring and gave me the confidence to move ahead”.

Working within a tight budget, Kevin finds creative ways to market his business. “With huge potential for growth I refuse to let our limited marketing budget hold us back,” he commented. We have to think outside the box.”

Looking Ahead
Kevin loves nothing more than helping clients experience the extreme outdoors. “The opportunity to build this business is a blessing in many ways, not to mention the excitement of playing tug of war with Swamp Lizards weighing an average of 500 lbs!” says Kevin. “There is nothing to compare it to!  It is an absolute Blast!”  He is confident that his faith will successfully see him through this business adventure and hopes to be an inspiration for others to reach and achieve their dreams. And he is grateful to the SBDC at UCF for its assistance in getting him off to a strong start.

Get Bit LLC,
950 North Central Avenue, Suite 1,
Oviedo, Florida 32765
407-542-7840
www.GetBitOutdoors.com

Hernon Manufacturing, Jill McLaughlin, Business Consulting

Hernon Manufacturing

With the assistance of the Small Business Development Center at the University of Central Florida (SBDC at UCF) and its no-cost Growth Acceleration services, Hernon Manufacturing, the innovator in adhesive and sealing technologies, continues to expand rapidly. The Company recently announced that it had won a large new order from a leading defense contractor and had entered into a new distribution agreement for Florida. Within the last three months, Hernon has received over one million dollars in contracts to deliver high speed application and inspection equipment to some of the world’s largest defense contractors. To facilitate this rapid growth, Hernon has also leased additional manufacturing space while it builds and expands into a 100,000 square-foot plant by year end 2013. The company credits the assistance of the SBDC at UCF’s Growth Acceleration Consultants for helping to make the company’s growth possible.

The SBDC at UCF’s Growth Acceleration services offers companies consulting assistance aimed at developing sustainable growth strategies in key business areas, including marketing and business development, cash flow management, strategic planning, market/industry research, as well as capital access. In the case of Hernon, the SBDC’s Growth Acceleration Consultants performed an in-depth business health assessment and, based upon it, identified ways to optimize cash flow and better position the company to take full advantage of its growth opportunities. They then worked closely with Hernon’s management team and assisted in implementing their recommendations.

“The SBDC at UCF’s Growth Acceleration services have been an important ingredient in putting Hernon’s expansion on the fast track,” said Harry Arnon, President of Hernon Manufacturing. “We had aggressive growth goals to begin with and, thanks to the help of the SBDC’s growth acceleration consultants, have met and surpassed them. We look forward to continuing that rapid expansion in 2012 with the help of the SBDC as we look to hire new employees, expand our manufacturing facilities and introduce new technologies.”

GTS Corporation

Global Trading & Sourcing Corporation

image (1)Global Trading & Sourcing Corporation (GTS) has “put the pedal to the metal” and is significantly accelerating its growth despite a balky economy. With assistance from the Small Business Development Center at the University of Central Florida (SBDC at UCF) and its Growth Acceleration Services, the company is experiencing double-digit growth in its revenues. A specialized procurement services company located in Orlando, GTS delivers cost-effective original equipment manufacturer (OEM) solutions by shortening the supply chain and enhancing customer procurement performance.

In October 2011, GTS was in a period of expansion and sought out the assistance of the SBDC’s Growth Acceleration Services to assist them in achieving their full growth potential. The Growth Acceleration services are designed to provide in-depth professional business consulting at no cost to qualified emerging and growth businesses in Florida, delivering the tools, strategies and expertise businesses need to accelerate the growth and success of their business in today’s competitive market.

The SBDC Growth Acceleration consultant worked with GTS by performing a detailed business health assessment, including an in-depth financial analysis that identified strategies to enhance cash flow to support further growth. After receiving the health assessment from the Growth Acceleration Services consultant, Andrew Vandendriessche, President of GTS, said, “It was invaluable for me to get an outside and impartial opinion on what we are doing well and not so well. The SBDC’s recommendations are very practical and achievable and we will be focusing on implementing them as we move forward. Not only is  the content of the report very useful, but also our Growth Acceleration consultant’s opinions and analysis while discussing it helped put a lot of  things in perspective.”

GTS took quick action in implementing many of the recommendations provided by the SBDC Growth Acceleration consultant. Since the initial meeting with the SBDC, the Company’s sales force has increased 30% and it is on track to exceed sales targets for 2012. “The information and tools provided were instrumental in quantifying what we needed to do to achieve our growth goals.” said Vandendriessche.

The Florida SBDC’s no-cost Growth Acceleration services are available to companies throughout the state. To qualify for the services, the company must have growth as a goal, be in operation for at least three years, have annual revenues ranging from $500,000 to $10 million, and employ five or more workers. Florida SBDC Growth Acceleration consultants are available statewide to provide assistance to qualified emerging and growth business who are looking to advance. Specifically, the SBDC at UCF Growth Acceleration services consultants will provide high level consulting of 50 – 100 hours (fair market value of over $10,000) to help qualified SMEs develop sustainable growth strategies.

For more information about the SBDC’s Growth Acceleration services, contact SBDC at UCF Regional Director Eunice Choi at 407-420-4850 or echoi@bus.ucf.edu.

ConTech Construstion, Advisory Board Council, SBDC, Jill Kaufman

ConTech Construction

Rock Solid: Concrete Contractor Stronger than Ever with Help from the SBDC at UCF’s Advisory Board Council

In classic entrepreneurial style, Alan Haughey and his wife Joan started ConTech Construction in 1993 in the living room of their Orlando home.  At its founding, the firm was a general contractor and concrete contractor that employed a staff of three.   Today, ConTech has offices in Winter Garden, employs a full time staff of 62, and Alan and Joan are joined in the business by their son Jeff.

ConTech’s success has come about in large part as a result of the solid reputation for integrity, collaboration and high performance that the Haugheys have built for the company.  In fact, ConTech’s name is so esteemed in the industry that 92% of the firm’s work comes from repeat business and direct referrals.  Alan Haughey’s more than 35 years in the concrete industry has enabled him to establish many long term relationships with clients and industry-leading firms.  That, combined with the firm’s strong financial standing and bonding capacity of over $10 million, has enabled them to take on larger jobs.

ConTech’s projects can be seen all over the region including Winter Garden City Hall, Uptown UCF, SunTrust Plaza and an eight-inch thick ice floor at Amway Arena.   The firm has poured over 160,000 cubic yards of concrete ranging from theme park rides at Disney World to a nuclear power plant and boasts a 99.998% rate of accuracy.

ConTech has won many accolades for their work.  Their $6.5 million restoration of the Royal Floridian Resort in Ormond Beach earned them 2011 Project of the Year by the International Concrete Repair Institute.   The firm has also received the Eagle Award from the Associated Builders and Contractors for excellence in construction of the Winter Garden City Hall.

Alan Haughey believes that “innovation and modifying your business to keep up with ever-changing realities” are keys to ConTech’s success.  Joan and Alan took action on this belief when they sought the assistance of the Small Business Development Center at UCF’s Advisory Board Council (ABC) in 2007.  “For me, joining the Advisory Board Council was our first major step in the process of working on the business rather than in it,” said Alan.  “We were so overwhelmed with the day-to-day operations that it was very difficult to focus on the strategic business changes that we needed to make to survive in a changing economy.  That’s why we sought out help from an advisory board at the SBDC.”

Jill Kaufman, the ABC program manager, worked with ConTech and hand-picked a board of volunteer advisors for the firm comprised of professionals in the fields of finance, business development, human resources, succession planning and law who were willing to donate their time and energy to working on the board.  According to Haughey, “The people who were on the advisory board were absolutely expert in their fields and they encouraged us to look at everything we do rather than just operations.”

The business graduated from the ABC program at the end of 2008, and Haughey points to three topics that were focused on with the board as crucial contributors to the company’s ongoing success: the need to diversify the client base, succession planning and development of a marketing plan.   When ConTech experienced the impact of the recession and downturn in the construction market, they were prepared to make changes which enabled the firm to rebound.

“What we did was take the seeds that were planted from the board and we started making continual changes in the company based on insights we gleaned from those folks,” commented Haughey.   Some of the changes that grew out of the work with their advisory board include a rebranding effort, new lines of business and a new business focus.

Today, ConTech specializes in concrete restoration with a greater focus on hospitality industry projects and has rebranded itself as ConTech Restoration.   Existing structure renovation projects include condos, timeshares and parking structures. The company has also expanded their scope of work and now offers commercial painting and waterproofing.  From 2009 to 2011 ConTech added 49 jobs and realized a 63% increase in revenue.

Haughey encourages other business owners to also take proactive steps for their business.  “I would absolutely recommend the SBDC at UCF’s Advisory Board Council to other businesses,” remarked Haughey.  “An advisory board helps a business owner fast track changes in his business because the board members have ‘been there and done that’ and their advice allows the business owner to learn from their years of experience.”

Founded with the purpose of strengthening Central Florida’s economy, the Small Business Development Center at the University of Central Florida conceived and developed the Advisory Board Council in 2003 to help small businesses reach the next level.    Funded by Orange County Government since the program’s inception to facilitate sustainable revenue and job growth, the Advisory Board Council provides established businesses with no-cost advisory boards comprised of area professionals who volunteer their expertise.

The ABC has found an extremely cost effective model to tap into community resources for the benefit of small businesses.  The program’s $100,000 annual budget is modest compared to the economic impact achieved by its participating companies.  The program has formed over 150 advisory boards for Orange County businesses, which have achieved $72.4 million sales increase, 1,968 jobs created and retained, $15 million in capital formation and $62.3 million in government contracts obtained.

The Kimball Companies

The Kimball Companies

0- 204The Kimball Companies is a twenty-first century business phenomenon: it has built growth and profitability around the simple, but often neglected, principle that America needs strong families for the country to thrive and prosper. With assistance from the Small Business Development Center at the University of Central Florida (SBDC at UCF), over the past three years the company has seen revenues grow to more than $10 million while helping thousands of children and families strengthen their confidence and relationships.

Comprised of four businesses, its core business A+ Tutor U, as well as Family Table Time, School House to Your House and FAMILYing.com, The Kimball Companies (formerly Learning Centers of Central Florida, LLC), reflects CEO Neal Kimball’s passion to improve family life by teaching students struggling in school; building strong connections among teachers, parents and students; helping families communicate; and uniting families with new technologies.
Mr. Kimball has combined his passion for strengthening the family with a keen business mind to create a company that is making a meaningful positive difference for families. He has used his command of marketing and sales gained from more than 20 years in corporate America to build entrepreneurial businesses that appeal to and serve the needs of students and parents, teachers and school administrators. In doing so, over the past three years The Kimball Companies have experienced a 336% increase in staff to 96 employees and a 25.4% increase in revenues for its core business, A+ Tutor U, while serving more than 7,000 students, families and schools across Florida and in Washington, D.C.
The success being enjoyed today by The Kimball Companies has been hard earned. It is a classic small business development story of a passionate entrepreneur having an idea and then through his courage and determination creating a new business, new jobs and a new solution, in this case for struggling students and families of all sorts.
Coming from the corporate world, and starting his business from scratch, Mr. Kimball sought out and benefited from training and consulting from Certified Business Consultants at the Florida SBDC at UCF. He created his original business plan with the help of the SBDC, and then benefited from ongoing counseling about managing his finances and marketing. The Kimball Companies participated in the SBDC at UCF’s Small Business Institute, a student management consulting program offered in conjunction with the College of Business Administration at UCF.
More recently, he has been an active participant in the SBDC at UCF’s CEO XChange program, a senior executive roundtable program where progressive chief executives discuss vital issues, opportunities, trends, and best practices in a confidential, peer-to-peer counseling setting. “The SBDC at UCF has been an invaluable resource to me every step of the way,” said Mr. Kimball. “From the beginning, their CBAs have been there for me with sound guidance and a thoughtful perspective, as well as useful tools and support. And today I am benefiting from the ideas and counseling I get from my peer CEO’s in the CEO XChange program offered by the SBDC at UCF. Small businesses in Central Florida are really missing out if they don’t take advantage of the amazing assistance available from the SBDC at UCF.”
And Mr. Kimball is not through with the SBDC at UCF. He is currently participating in the SBDC’s Growth Acceleration Services program in which companies receive 50 – 100 hours of high-level consulting aimed at helping them develop sustainable growth strategies, whether by increasing revenues, streamlining operations or improving financial management.
The success of The Kimball Companies and its CEO Neal Kimball has not gone unnoticed. He and his company were nominated and awarded the distinguished 2012 Entrepreneurial Success Award by the Small Business Administration for the SBA’s North Florida District, State of Florida and Southeast Region. This award recognizes small businesses that have grown to be large businesses (as defined by SBA size standards) with the assistance of the SBA and on the strength of the company’s growth, financial performance, innovation, response to adversity and community contributions.
Maple Street, Mike Crofts, Roger Greenwald, FSBDC

Maple Street: Aligning Industry Experience and Technology Creates a Solution

Michael Crofts, founder and President, aligned extensive industry experience and technology to create a solution, providing outsourced vendor management, contract negotiation and regulatory compliance oversight for financial institutions. Maple Street, Inc. is relieving these institutions from these important, albeit, tedious and labor intensive activities while ensuring compliance and saving customers money.

Leveraging his experience as a lawyer in the financial sector, Crofts developed a proprietary document management software system that enhances the company’s differentiation in this “quality-of-performance” competitive environment.

Headquartered in Longwood, FL and serving customers nationally, Maple Street has tripled in size in the past two years {2010/2011}; sales, employees, and customers. Sales in 2011 exceeded $1.4 million, employment has grown 23 full time associates and the company is now providing vendor management services to more than 60 customers nationwide. Double digit growth is anticipated again in 2012.

Entrepreneurial leadership, vision, innovation, adaptation to industry trends and technology development has enabled Maple Street, Inc. to demonstrate a sustainable competitive advantage. Maple Street was named as one of fifty “Florida Companies to Watch” for 2012 by the Florida Economic Gardening Institute at the University of Central Florida

 “We are fortunate to have a growing business, but the challenges that come with growth are sometimes enormous. Having terrific advice and counsel has been tremendous for our business. The advice and counsel we received from the SBDC at UCF’s Growth Acceleration Consultant, Roger Greenwald, has been incredibly helpful and has helped us grow our business and create new jobs. It’s great to have someone who is genuinely committed to our success available to speak and trade ideas with”.

MotorSports

MotorSports ConneXtions

If you think high gas prices, environmental impacts, cautious consumer spending and old friends separated by nearly 6000 miles are business obstacles, then you should talk to Lisa Knowles, CEO of MotorSports ConneXtions, a new importer-distributor of motor scooters in Clermont, Florida.

“We weren’t sure how we were going to sell the product as it seemed difficult, so I discussed our options with [the SBDC at UCF].”

Lisa Knowles
MotorSports ConneXtions
Clermont

“I’ve had this friend in Hawaii for the past 20 years,” says Knowles, “and we discussed many times about going into business but the timing just wasn’t right.” That all changed in July 2008, when Lisa, her husband Russ, and their friend Joe in Hawaii, pooled their limited resources to put a deposit on a ship container full of motor scooters – some 44 bikes in total. That’s when Knowles contacted the SBDC at UCF’s Gene Romagna, area manager for Lake & Sumter Counties. “She was one determined professional”, Romagna recalls, “and she wanted to ‘do it right’ from the start.” Knowles immediately started in on a business plan and what the proper legal structure would be for the company. “We weren’t sure how we were going to sell the product as it seemed difficult, so I discussed our options with Gene. With his (Romagna’s) help, getting his input and his direction to various web sites to research as to what was best for us, we settled on being a distributor.” They filed with the State for a distributorship in late November, the scooter shipment arrived Thanksgiving weekend.

Determined to make it work, Knowles continued to work with customs brokers and trucking companies to successfully get the products to their rented storage facility. There were also other necessary items to complete including working with state offices for a distributor license, drumming up potential dealers, creating contracts and advertising pieces, and getting a harder than expected “MCO” (manufacturer certificate of origin) document. By early February 2009, MotorSports ConneXtions received their approved license to distribute motor vehicles in the State of Florida and have six dealers with more on the way.

“Gene was always there by phone and email to help lead us in the directions we needed to go, including working with the state and the folks in Tallahassee,” says Knowles. “You just knew this was going to work from the start,” says Romagna. “Success was the only option for her positive attitude and hard work.” MotorSports ConneXtions recently co-opted with a dealer to run a TV commercial that will be airing in the greater Lake County area over the next few weeks. Additionally, Knowles is looking to bring on another manufacturer with 3 more scooters styles along with after-market parts. So, keep your eyes and ears open when driving in central Florida. You just may catch Lisa Knowles “scootering” to one of her dealers.

FSBDC, UCF, Business Consulting

Express Stucco & Wall Services, Inc.

Diversifying business through contracting opportunities. Expresso Stucco & Wall Service is a family owned business established in 2003. The company specializes in stucco, EIFS, concrete sidewalks and slabs.

“Today I am very proud as I drive by the many different jobs we have completed and the SBDC helped us achieve this.”

Wilson Wright, Owner
Express Stucco & Wall Services, Inc.
Kissimmee

Seeking to expand his business in 2008, owner Wilson Wright was referred by the Kissimmee Chamber of Commerce to the SBDC. In May 2008, Mr. Wright met with an SBDC certified business analyst to receive assistance in accessing new markets. The SBDC counseled and provided a number of recommendations to increase Wright’s business. While working with the SBDC, Mr. Wright began to seek opportunities in working with the local government. Many of his existing clients expressed interest in doing business with him and required that he become certified as a Minority Business Enterprise. The staff of the SBDC assisted Mr. Wright with the certification process with the City of Orlando and Orange County.

By October 2008, he was certified by both entities and more importantly began using his certification as a marketing tool which ended up being a value added benefit to several of his clients. “The SBDC was instrumental in helping us become certified to bid on contracts. From providing the application forms, to working with us to complete every phase, including numerous calls to answer our questions, the SBDC is the reason we can proudly say that we are now certified with both the City and the County.” Mr. Wright continues to utilize the services of the SBDC.

FSBDC, UCF, Business Consulting

TJs Seafood Shack

Brothers Tim and Mike Shepardson, and their sister, Mary Strickland, launched their Oviedo franchise, My Girlfriend’s Kitchen, during 2006 with expectations of being profitable within one year of opening. Nationally, the meal preparation business had received wide appeal across affluent, two-income households; and the franchisor seemed to be a logical fit for the three family members.

“Thank you, thank you, thank you! You guys (SBDC at SCC) truly know small business and are just the best!”

TJs Seafood Shack
Oviedo

In early 2008, managing partner, Tim, approached the Small Business Development Center (SBDC) at Seminole Community College in Oviedo seeking to gain clearer understanding as to why the venture was not hitting its revenue projections. Certified Business Analyst, Robert Goetz, met with Tim and reviewed key performance indicators for the year and half old business. It was determined that while the local demographic profile tightly matched the recommended franchise model, population density was inadequate for creating and sustaining such a venture. Perhaps a larger city, but relocating the business was not a viable option for the family.

Working closely with SBDC, Tim and Mary set out to remake and reposition their business to appeal to a wider audience. They began researching the local market, specifically with keen focus on identifying an eatery with underserved market potential. It was soon determined that there was no casual, low cost seafood eatery in the Oviedo – Winter Springs area. After several planning meetings with the SBDC, the owners decided that they would shut down My Girlfriend’s Kitchen for several months while remodeling and installing new kitchen equipment and fixtures. Additional owner investment of $90,000 was secured. Good landlord communication bought them several months rent free during this critical “no revenue” rebuilding phase. SBDC further advised the owners on the value of a low cost / high return marketing program. TJ’s Seafood Shack opened for business in November 2008. The eatery is currently profitable with a vastly improved financial position. Eight, at risk, jobs were retained and three new ones added.